#BizTalk – Late Pass – IMATS LA 2017

Disclosure: Hey folks, instead of doing sponsored posts, Makeup to Go is a member of Skimlinks and Amazon Affiliates. So if you purchase something via any of our links, we get a lil sumthin sumthin to help us keep running. Thanks much!

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

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I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

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a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 😀

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The actor underneath this makeup is in his mid-30s

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someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

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new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

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Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

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Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 😀
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#Happenings – AJ Crimson BeautĂ© Boutique Opening

Disclosure: Hey folks, instead of doing sponsored posts, Makeup to Go is a member of Skimlinks and Amazon Affiliates. So if you purchase something via any of our links, we get a lil sumthin sumthin to help us keep running. Thanks much! 🙂

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from @ajcrimsonbeauty Instagram


One of my makeup passions

…is discovering small, independent and/or niche beauty lines that a creating high quality products with a unique point of view. From the jump I have been a supporter of celebrity makeup artist AJ Crimson’s line – AJ Crimson BeautĂ©. The line has changed around since my first post about it, but now it seems to be settling into a groove, and AJ Crimson Beauty is growing from being in the pro stores and at cosmetics counters in various stores (including internationally in England and Nigeria), to opening up a signature “Atelier” boutique on chic La Brea Avenue in Los Angeles (right next door to the infamous Pink’s Hot Dogs).

The AJ Crimson Beauté Boutique is a little jewel of a boutique offering a curated shopping experience. The AJ Crimson line and the boutique were designed to address the beauty needs of women of color, however pretty much any skin tone can find something to enhance their fabulousness. In addition to his own line, the boutique carries makeup brushes, skincare, candles, etc. Even though the opening was well attended, the vibe was less of a bustling retail feel, and more of a relaxed, casual elegance that invites shoppers to sit a spell and stay a while.


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shot in silhouette on purpose as a few celebs were in attendance…


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AJ Crimson Beauté

Since last I wrote about it, the AJ Crimson Beauty line has pared down it offerings and focused on skin and lip products. On display were the Dual Skin Cream Foundations (which as I mentioned I just got one for myself) and Dual Skin Correctors, the Universal Finishing Powders, the Mattes + Metallics Gloss Lippies, and my favorite product, the S & M (Sultry and Matte) Lipsticks.

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Melanie Mills Hollywood – Gleam Body Radiance
It feels like I’ve discussed Melanie Mills Hollywood Gleam products about a zillion times, so nothing new to say here but it was nice to see the Body Radiance in the boutique. As the goal of the AJ Crimson boutique is to provide products selected to work on women of color, Gleam products do not have white cast that can make deeper complexions look cakey or ashy. That chalky/ashy effect is something to watch out for when using highlighting products on people of color.

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Urban Skin Rx
I’d not heard of Urban Skin Rx prior to seeing it at the store opening. Urban Skin Rx is developed by a medical esthetician and it is described as “Clinical Skincare for all Skin Types”. The line is comprised of skin care treatments designed to address a myriad of problems including the dreaded Post Inflammatory Hyper-pigmentation that plagues so many women of color.

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Tribal By Nature
The entire space was captivatingly yummy smelling thanks to these delicious candles. These are elegant candles with refined scents that subtly grace a room with fragrance. Think Diptyque rather than Yankee Doodle. Strangely enough I cannot find a website for this company. ??? But I love a good candle so I’ll likely be back to purchase one.

Speaking of purchases; I swear I did not intend to buy anything on this trip – LOL! But real talk; well wishes do not pay bills. If we want independent retailers like the AJ Crimson BeautĂ© Boutique to survive, we gotta whip out those credit cards and get ta spending. With that in mind, I went ahead and purchased two gorgeous makeup brushes, and for doing so I was gifted a fabulous goodie bag! 😀


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very generous goodie bag!



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#04 is AJ’s personal favorite


MustaeV
First my purchase; MustaeV (which I now know is pronounced like “Must Have”). This was the first time I’d seen their brushes and it was love at first sight. These are from the Kowonhye* Collection which appears to be their high end line, so these were not cheap. Quality brushes, however, are never cheap. I was immediately interested in #3 ($44.50) as I’ve been contemplating getting a good buffing brush for a while now. THEN, however, both one of AJ’s artists and AJ Crimson himself told me that I had to get brush #4 ($51.00) as well. #4 is listed as a blush brush but AJ says he loves it to apply cream foundations. I love true artistry brushes that can be used multiple ways. What else could I do?! I had to get them both!
(*Kowonhye is a well known international fashion/celebrity makeup artist),

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purples look fab on deeper skintones… Coloured Raine Cosmetics liquid lip in “Roulette”


Coloured Raine
Never heard of this line, but the color is gorgeous. I like liquid lipsticks for certain types of photographic work, and I know lots of folks like to wear them as a long lasting lip color option. I’ll give this a whirl and report on it soon.

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I love a bright, poppy red. GloGirl Cosmetics lipstick in “Uno Love”


GloGirl
I’ve heard lots of good things about the GloGirl Cosmetics brand so I’m stoked to finally have an item to play with. And I’m glad this tube is not Blue or the like… (but GloGirl has really pigmented versions of all of those edgy colors if you are so inclined
)

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gorgeous nude that will work with numerous skintones – AJ Crimson BeautĂ© lipstick in “Nude”


AJ Crimson Beauty
My fave AJ Crimson Beauty products are the lipcolors, full stop. Not surprisingly this color stays sold out. This is a very universal nude color that’s neither too warm nor too cool, not too light or too deep, and not too brown or too pink. I imagine I’ll be using this one a lot.

I don’t think it needs to be said that the Holidays are upon us. In addition to the products carried, the AJ Crimson BeautĂ© Boutique offers education and events, makeup application services, gift cards, and more. If you are in LA or coming for a visit, stop by the boutique as part of your holiday shopping extravaganza.

(Nope, this is not a sponsored post. I purchased items as described and neither AJ Crimson nor AJ Crimson BeautĂ© know about this post until I tell them
 🙂 )
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#MakeupMonday – The Makeup Show SF Pop-Up Show

san-fran-logo-FULL-PAGE

Frequent readers of Makeup to Go may be aware that I am based in Los Angeles but I work regularly in the San Francisco Bay area…

Imagine my surprise, then, when it was announced at the Los Angeles Makeup Show this past March that there would be a show in San Francisco for the first time and that it would be happening at a time when I would be up in the Bay!

I remember when The Makeup Show first came to L.A., bringing with it a mixture of expectation, anxiety and excitement. Some – myself included – were hyper critcal and expected our version of perfection. Others were just happy to have another show at which to shop. As is usually the case, the truth lay somewhere in the middle and 6 years later (in L.A. – the show itself started in NYC 10 years ago) The Makeup Show has more than proved its mettle, honoring its commitment to education and community building amongst Makeup Artists of all backgrounds.

This past weekend, The Makeup Show brought its unique magic to San Francisco and presented The Makeup Show SF Pop Up Show.

The Pop Up Show was a miniature “Try Before you Buy” version of the Makeup Show to test the waters of the SF artist community. If the turn-out is any indication, I’d say SF is on its way to having a full show in the near future.

THE EDUCATION
As always, my primary interest is in the education being offered at any given show. Even being the old saw that I am I can still find lectures/demos of interest and its always fun (for me anyway) to see how another artist goes about their craft. Alas I read the schedule incorrectly so I missed Eugenia Weston’s demo on Brows. Long before some of the other brands noted for their brow makeup came along, Eugenia Weston was there with Senna Cosmetics. She is a brow wizard, her brow products are fantastic (for real tho; the dark blonde and the medium taupe pencils are perfection), and the line has expanded into a full range including skin and color products (the Senna cream blush palette is amazing, I broke down and ordered one after the LA Makeup Show). I’m sure her demo was fab and I’m sorry to have missed that.

On Saturday, I was able to check out Ivan Betancourt for MUSE Pro doing an editorial makeup demo, entitled “Detailing Beauty”. As I am currently in SF teaching Runway and Photography makeup I was keen to see his take on Editorial. He did just the kind of edgy but clean makeup that I would also consider editorial. None of this over the top, spooky colors, heavy handed makeup that is seen online. This was clean, precise, and perfectly executed utilizing hits of color and texture to define the look. Well done! I enjoyed his demo thoroughly.

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Ivan Betancourt for MUSE Beauty Pro


On Sunday I arrived in time to take in a demo and a lecture. First up was Sian Richards doing a demo on “Makeup for All Ages”. LawedT this demo should have been required for every artist attending the show. Newsflash – if you plan to be a working artist, all of your clients will not be 19-23 year olds with youthful skin. In fact, who do you think has the money to pay for a makeup artist; one of your broke early 20-something friends or a 35+ y/o professional who is established in their career? Exactly.

Sian Richards is an award winning vet of both beauty and film makeup of over 25 years experience, and she is also the founder of London Brush Company (amazing makeup brushes and brush cleaner). Her demos are the truth. She does not mince words or pull punches. As she was going on about the online makeup world – using such words as “horrid” and “wretched” – I could tell many of the young artists in the audience were taken aback if not outright offended. One young man even challenged her when Sian (pronounced “Sean”, BTW) stated that she did not need to use contour on her model because her model already had well defined cheekbones and she did not want to make her model look gaunt. Not going into a full highlight and contour session was more than some young artists could take! LOL! In the end, however, using very few products and a skilled hand, Sian Richards delivered a beautiful and age appropriate makeup for her lovely model. And as you can see, NO, the model did not “need” contouring. Artists would do themselves a favor to put down the defensiveness and pick up some of her technique.

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Sian Richards

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Makeup by Sian Richards, Makeup for All Ages


The workshop sessions ended with James Vincent (Dir. of Education and Artist Relations for the Makeup Show) giving a talk on Social Media, “Beauty and the Blog – Social Media and the Internet in the Beauty Business” . In fairness, this was a 45-minute version of a topic he normally does as a full-day workshop, so he had to scratch the surface of the topic. Given the severe time constraint he was under, he did a good job of going through the various Platforms (Twitter, Facebook, Instagram, and Blogging) and how they each uniquely contribute to an overall marketing and branding scheme for an artist. I will not go too far off into specifics – you should take his class – but what I thought was interesting was his observations of the whole “Instagram makeup” phenomenon. He was not as critical as some folks are (see above, lol) but he did make is clear that in order to be a working artist that approach alone will not get it done. If you’ve ever heard James speak at all, you know that one of his main beliefs is that in order to build a successful career, you’ve got to have a distinguishable signature brand. In this Social Media /Internet discussion, he is basically saying that your online presentation should be a tool to hep you articulate your signature brand.

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James Vincent talking Social Media


THE SHOPPING

Frequently when I’m writing about the LA shows, I express how unfortunate it is that so many people focus more on shopping than on the amazing education available at the shows.  After All, these are people at the tops of their fields who do not often have time to teach and if they did goodness knows how much a workshop they might offer would cost. The situation is a bit different in San Francisco as artists in the Bay and surrounding areas do not normally have the same level of access to products and brands that we in Los Angeles (or those in NYC) do. In fact the Makeup Show has started doing shows in different markets such as Dallas and Orlando, and I would have to think that for folks in those areas the shopping really is just as important as the education.

For this inaugural SF show there were only around 50 vendors (its double that in LA and triple that in NYC), but they were quality purveyors such as NARS (who has a great boutique in SF from which I’ve made many a purchase), Anastasia of Beverly Hills, Senna Cosmetics and Bdellium Tools. The LA pro shop Frends Beauty Supply was there, San Francisco’s own MUSE Beauty Pro was there (and thew what I hear was a fabulous party on Saturday night, alas I could not attend), even Ricky’s and Alcone came out all the way from NYC. This being the first year, the show was open to the public as well as to the Trade. So I don’t know who all of those folks were, but that shopping was busy both days. Almost all of the vendors were busy, and the Big Name like Make Up For Ever, MAC and NARS were totally off the chain. The over-crowding was the complaint that most folks had, and I would say it was a fairly minor problem. My hope going forward is that they either make this show for the Trade as it is in LA (and I believe NYC) or that they move to a different Ballroom in that same location, or ideally both. I understand that it needs to be busy in order for vendors to want to return to the show. For me as a Pro, it was a bit frustrating to not be able to get to many booths to really play with the product. Hence I do not have a more comprehensive run-down of what I saw. In time, however, I am sure this will all be worked out. I DO want to implore the organizers to STAY IN THAT LOCATION PLEASE!!! It’s totally central and easily accessible by BART and MUNI. Please do not move the show to some far out corner of the City.

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Kryolan’s new Airbrush foundation

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me hand modeling Kryolan’s new silicone based airbrush foundations

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New book, “Art and Makeup” – available via Kryolan SF


Fun was had, connections were made, many of my students past and present made it out (YAY!), and a good time was had by all. Congrats to the Organizers of the show, and let’s do it again next year shall we? 🙂

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#MakeupMonday – The Makeup Show Los Angeles 2014 Recap

Team Makeup to Go! did not get to make it to The Makeup Show Los Angeles 2014…

But fortunately MTG has friends all over and fab makeup artist Liza Macawili Ramos attended the show and gave us a full report! Without further ado, take it away Liza! (NOTE: Photo captions added by moi…)

    My trip to The Makeup Show Los Angeles 2014

    We had the most beautiful winter with barely any rain, and of course the weekend of The Makeup Show we had the worst storms in LA this season. But it didn’t keep the crowds away from the show. I was fortunate to have a chart in the Kevyn Aucoin face chart competition so I was invited to the pre show party and got to view the gallery early and take a glimpse into Kevyn Aucoin’s brain. There were inspirational quotes from Kevyn, behind the scenes pictures of his shoots with icons like Janet Jackson & Madonna, and his artwork. I particularly loved seeing a case full of makeup he used before his line of makeup was created. I forgot about the line Ultima II, which was something I used in my kit early on.

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    Master artist Kevyn Aucoin and supermodel Christy Turlington. I’m pretty sure this originally appeared in Kevyn Aucoin’s first book, “The Art of Makeup”


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    Tools of a master artist…


    The show was full of the usual suspects like Makeup Forever, Temptu, Mehron & Embryolisse, and a few smaller boutique lines were there like Besame Cosmetics and Gleam. I especially loved the packaging of Besame and the lipsticks are amazing! I bought the color noir red and it stayed on up until I ate dinner. My husband even complimented me on my lips. Another interesting product that came out was the Zuca rolling backpack. I have two Zucas and I love them. You can fit so much product in those little cases and they are so mobile! The backpack looks like it would be a great kit for location work, or for hair or if you just like to keep your kit compact. They were nice enough to give me a bag to attach to my Zucas for extra storage. One of my favorite purchases was one of the new Viseart Palettes. They aren’t out until June, but they had a few for the show. I got to the booth at about 10:00am on Saturday, an hour after the show opened. They said they only had five palettes left! So of course I scooped it up. It is amazing!

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    Besame Cosmetics. I’m in love with their lipcolors…


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    Gleam by Melanie Mills. Love the fantastic long wearing lipglosses & the body shimmer powder…


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    new rolling Zuca backpack


    The lineup of Keynote speakers was amazing this year. I got to see the tail end of Gina Brooke’s presentation. She was extremely inspirational and down to earth. I loved her stories about Madonna and her philosophies about makeup and a makeup career. I wish I saw the whole presentation. Right afterwards was Damone Roberts. His presentation was about his challenges and his rise in the beauty world. He has such an effervesent demeanor and he is just so beautiful to look at that you can’t help but be mesmerized by him..

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    Gina Brooke


    makeup to go blog makeup los angeles makeup san francisco tania d russell The Makeup Show Los Angeles 2014 recap damone roberts

    Damone Roberts


    I went back on Sunday after working with a client in the morning and I was able to catch Frank Ippolito’s demonstration for Endura. He was working with the new alcohol palettes he helped develop and showed the audience how to create a black eye and a bloody face. His presentation was part comedy and he encouraged a lot of audience participation.

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    Frank Ippolito in action


    I also went back to the show to hear who the winner of the Kevyn Aucoin Face Chart competition was. I didn’t win this time around but congratulations to Heather Roach on her beautiful chart inspired by Kevyn’s makeup on Kate Moss. I didn’t do much shopping on Sunday, but I did manage to network and get a few possible clients. And that is why I love the makeup show. It’s not just a shopping opportunity. It’s a chance to meet with several brands all in one place. Celebrity makeup artists, department heads, brand owners and artist relations are all under one roof at The Makeup Show. Keynote speakers who usually charge from $300-$1000 for a workshop speak and give demos for the entry price. And you get to see so many of your makeup friends walking around. It’s like a big reunion every year.

    makeup to go blog makeup los angeles makeup san francisco tania d russell The Makeup Show Los Angeles 2014 recap barbara yniguez eugenia weston

    fab artists Barbara Yniguez @barbarayniguez, and Eugenia Weston @eugeniaweston (founder of Senna Cosmetics)


    If you haven’t been to The Makeup Show LA and you are a professional or an aspiring makeup artist, I highly recommend attending this show. At any stage of your career, you will take back valuable information, inspiration.. and oh yes, makeup!

    makeup to go blog makeup los angeles makeup san francisco tania d russell The Makeup Show Los Angeles 2014 recap liza face chart

    Liza herself and her entry in the Kevyn Aucoin Beauty Face Chart Competition


Based in Southern California, Liza Macawili Ramos has been working as a makeup artist in the fashion, beauty and entertainment industry for over a decade. An avid competitor, she has represented the USA in competitions internationally and has been a finalist at The Makeup Show six times. She has been a judge for NAHA, the North American Hairstyling Awards for the past 5 years. Her work can be seen on magazine covers, billboards and on the web for fashion, beauty and entertainment.

Website: LizaMakeup

Twitter: @Lizamakeup

Many thanks to Liza for such a fab recap. Did you attend this year’s The Makeup Show? Are you going to attend in another city? Tell us your story in Comments! 🙂

#MakeupMonday – The Makeup Show LA 2013 Postscript

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The Makeup Show LA 2013 is a wrap…

and I’d have to say it was a rousing success. This year’s show featured some of the best in the biz and had something for all artists working in all mediums at all levels. Here’s a photo essay of the Makeup to Go experience of the show…

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my show started at the Bloggers Preview. Many thanks to Make Up For Ever, Temptu, OCC Makeup, Ellis Faas, Kevyn Aucoin, Bdellium tools, Ofra Cosmetics, Model In A Bottle, Stila, Anastasia of Beverly Hills, Crown Brush, T3, Cinema Secrets, Jouer, Monda, Embryolisse, Senna Cosmetics, Youngblood Cosmetics, and Gorgeous Cosmetics for their generosity!


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