#BizTalk – Late Pass – IMATS LA 2017

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 sam fine

I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 lost boys panel

a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 馃榾

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The actor underneath this makeup is in his mid-30s

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017

someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 senna cosmetics

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 senna cosmetics

new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 gratis haul thank you

Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 purchase haul

Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 馃榾
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#MakeupMonday – 2014 PHAMExpo Wrap Up

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I didn’t realize when I took this photo; those fab ladies are my students Amanda and Annette checking into the show…


Once again I enjoyed the PHAMExpo…

I had the pleasure of spending time with two of my main makeup home-girls and observing some of the sights and sounds of what’s currently happening in the beauty biz. The show is now over and so it is time for the 2014 PHAMExpo Wrap Up.

Saturday I unfortunately was not able to hear any speakers, including missing Marietta Carter-Narcisse speak *sobs*. I had a job in the morning, and so I did not arrive at the expo until later that afternoon. Such is the makeup artists life! Therefore me and my main blog contributor, Delia Jimenez Owens (@deliajowens), just walked the floor to see what vendors had to offer and to plan our shopping escapades for the next day. Sunday, however, we arrived earlier with a mission and a purpose. AND I was able to attend one of the workshops I wanted to see plus catch a few minutes of a couple of the Keynote Speakers.

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Parian Spirit Brush Cleaner – Priority #1


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Good sized crowds in attendance this year…



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new product from Embryolisse


I didn’t end up picking it up just yet, but one of the intriguing new product discoveries was this Embryolisse Artists Secret Radiant Eye balm. It is a cooling under eye balm that immediately hydrates, brightens and tightens. When I first tried it, they did it on my arm but then my girl Robyn of Purely Cosmetics who also works with Embryoliise USA put some underneath my eye. Expect a review soon because that little sampling was highly impressive, I want one for myself and my kit!

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legendary hair stylist Michael O’ Rourke in action


This guy was a beast! When I arrived on Saturday, he was doing his Keynote speak/demo on the main stage but then for the entire rest of the show he demo’d almost continuously at his booth, Rock Your Hair. Apparently Mr. O’Rourke been in the business for over 50 years (??? – I still say he was a 1-year old when he started), so to see him still operating with that much energy, enthusiasm, and passion was inspiring to say the least!

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makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up making you cosmetics DIY kit

Making You Cosmetics


I’d not heard of this line before, so it is always exciting to discover a new, independent brand. The line has a number of offerings (I would say the line is mostly geared towards consumers), most impressive to me were the lip glosses. The lip glosses have nice depth of color, nice coverage, lay down smooth and aren’t too thick and gloopy (or thin and watery). And while this is a full spectrum line for all skin tones, there are a number of lovely shades for deeper skin tones. I purchased the 5 pack of full-sized glosses for my kit, although one shade might not make it there 馃槈 Also, super fun for consumers or burgeoning makeup creators is the “DIY Lipgloss Kit” which contains all the bases and a selection of pigments necessary to create your own lipgloss colors. You can visit them on their website: Making You Cosmetics.


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Clean Brush cleaner was present at the Frends Beauty Supply booth


There was another trade show happening this same weekend “across the Pond”, but that did not stop Frends Beauty Supply from being in two places at once. As always, the Frends booth was well stocked with all the necessary basics, including Clean Brush Shampoo. I didn’t get any since I just restocked, but my makeup homie Renee took 2 home.


makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up new vueset palettes

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the lovely Brenda Green, founder of the Vueset palettes holding the soon-to-be-released “Freeway” palette


It was SO FABULOUS to see Brenda Green this year! I missed her last year when she debuted the Vueset palettes, so I did not want to miss her this year when she introduced 5 new Vuesets. Look for a review of the new Vuesets coming very soon!


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Starbucks FAIL – Who closes early on a Saturday afternoon when there’s a TRADESHOW happening in the building?!?!?!


I was dying for an iced chai latte both when I arrived Saturday afternoon and after walking the floor on Sunday afternoon. Both days I was denied because the Starbucks that is IN the Pasadena Convention Center building – the building where the trade show was taking place – CLOSED in the early afternoon both days. On a WEEKEND. Who does that?!?!


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Social Media Forum (L to R); @iamstarwalker, @makeupgeek, @xoxolizz, @desimakeup, @chrisspy, Danny Rodriguez of @beautyblender


This was the ONE workshop I absolutely did NOT want to miss. I know a lot about being a media makeup artist, I have been at it for a while now. However, as I continue to build the Makeup to Go! empire, I realize there is a lot a lot I do not know about the world of Social Media. Learning WordPress was hard enough, but things change in the Social Media landscape everyday. From the casual user to the paid Social Media professional, there is a lot to keep up with. All of the panelists (with the exception of Star Walker who was the moderator and Danny Rodriguez representing Beauty Blender who was on the panel to discuss Social Media from the Brand side) have been successful in turning their Social Media presence into legit cottage industries. Marlena of MakeupGeek has turned her passion into a full on business and in addition to having a successful makeup line, she will be opening physical stores soon. Wow! That is not my ambition with Makeup to Go!, but I do have goals so it is inspiring to hear where people have been able to go using Social Media. I really appreciated the willingness of the panel to share real knowledge. I learned a lot!

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makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up pixiwoo1

Sam and Nic Chapman of Pixiwoo


Speaking of turning an online presence into an entire enterprise, the ladies of Pixiwoo have to be one of the premiere examples. They got their start as makeup artists FIRST, working at cosmetics counters and also under their aunt was was a prominent UK Makeup Artist. Before Social Media and YouTube was even a thing, Sam – after having her first child – started making video tutorials of makeup demonstrations on herself and the rest as they say… After a brief speech about their history and start in the social media world, the sisters did a demonstration of a “London” makeup style (which is – by their description – a little bit funkier and quirkier than the clean sophistication of a “New York” style).

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my fab makeup students Amanda and Annette


Towards the end of the day I finally ran into some of my students who attended their first trade show as professional makeup artists. 馃檪 Regretfully, I did not take a photo of Sabrina and Veronica who were also in attendance (It initially slipped my mind to take a photo altogether, I just fortunately happened to run into Amanda and Annette again), and I missed my girl Wendy entirely. 馃檨 But I’m super proud of my students for making it to the show! 馃檪


makeup to go 2014 phamexpo wrap up sam fine demo

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Sam Fine demo, standing room only…


I really had not planned on seeing Sam Fine’s demo just because I have seen him in demonstration so many times, yet I found myself standing and watching yet another Sam Fine demo. For me, that is the power of a great artist – I just cannot help but be drawn in by their awesome powers. In addition to being a great artist in terms of the caliber of his work, Mr. Fine is also a great demonstrator in terms of how he works with the crowd. Some of the questions asked were quite basic from young artists who have not yet gone pro (how to match foundation, etc.) and he neither hemmed and hawed NOR just gave the audience easy answers. He challenged question seekers to THINK about what they were asking, how there probably was not one answer that fit all situations, and how they can find solutions to their own makeup issues. To me that marks a Master Teacher as well as a master artist.

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the Haul…(and to think this does NOT include the 20 pairs of lashes I’d purchased in DTLA the day before the show…)


and my 2014 haul which includes MakeupGeek, Making You Cosmetics, VueSet (thanks Brenda!), Parian Spirit (I was reaching Kenny Loggins “Danger Zone” levels in my supply!), and lots o’ lashes (Ardell and Red Cherry).

LAST SHOW NOTES
– I was super happy to see increased attendance this year, and I hope it grows more next year. Remember, this event is open to the Public. It is not a professionals only show so tell your friends and relatives to come SHOP! 馃檪
– Check-In was easy-peasy and the show staff were friendly and helpful.
– It was nice to see the nail vendors getting some love. I discovered a great new product I plan to try and talk about soon (perfect for us non-manicurists!)
– Anastasia and LimeCrime were busy the ENTIRE time I was at the show, I couldn’t even pretend to get to either booth until it was almost show closing time.
– This show is all beauty all the time (no FX!) so I hope more of the BEAUTY brands come to exhibit next year. Smashbox, Stila, Muse Beauty Pro, Bdellium Tools, Becca, etc. etc. I am looking at YOU! 馃檪
– ONE CRITIQUE: There is a bit too much noise around the main stage. It was often hard to hear presenters (visit my Instagram feed – @makeuptogoblog – to see and hear a video portion of Sam Fine’s demo).

If PHAME comes back for a third year, I will do my best to be there. So here’s to a third year!

Many thanks to the PHAMExpo for giving myself and my Blogstress in Espa帽ol, Delia, passes to attend the show!

How was your PHAME experience? Let me know in Comments below 馃檪

#MakeupMonday – PHAMExpo 2013 Wrap Up

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a modest haul from the inaugural PHAMExpo….Please excuse the Trader Joe’s bag. lol.


As a pro makeup artist I try to be out and about at as many industry related events as possible…

because – believe it or not – folks will not know who you are via living behind a computer screen. LOL! You’ve got to go out and be visible.

As I mentioned in my pre-show article, I love Trade Shows so I was excited to attend the inaugural PHAMExpo Trade Show. PHAME – which stands for Professional Hair And Makeup Expo – has the goal of bridging all of the elements of the beauty biz under one roof as opposed to being just a hair show or just a makeup show. While there were some nods to hair both on exhibition and in education, makeup was definitely much more prominently featured than hair. I would also wager most attendees were makeup artists or “combos” (like myself) as opposed to true salon hair-stylists. Therefore on the one hand, it was hard to say what exactly distinguishes this show from the shows already in existence, particularly Powder Group’s The Makeup Show. There were elite platform artists/hair educators and hair stylists amongst the education – which The Makeup Show does not do – so hopefully overtime the hair community will become more involved. One other thing I would change is the “Pro Hour”. The first day was one hour and the second was a half hour. That is not even enough time to walk the floor ONCE much less see everything and have time to really TALK to vendors, etc. Ideally, it would be great to have a whole separate afternoon/evening for the Pros, but if they are going to set aside time in the morning it would be great to have enough time for it to be really beneficial.

All that said, PHAMExpo was a very good show: Excellent production, excellent staff, excellent facility (Pasadena Convention Center, same location as IMATS-LA) and a good overall selection of exhibitors and education. Now in the spirit of full disclosure, I have to preface my Sunday review by saying that the morning I was attending the show I had one of the WORST mornings personally I’ve had in years. YEARS. So needless to say my day was thrown off a bit. BUT I did make it, as did my partner in crime Delia Jimenez Owens, and we were able to take some of the show in. Here’s what stood out

As indicated in the photo above, I did do a bit of shopping. In addition to the fact that I already have too much makeup, I had just attended two beauty PR events right before PHAME (I will be posting about those events next Monday). Therefore I did not need much, but I did get a few things anyway (translation: all I really needed was Parian Spirit, but I went shopping anyway). A Word About Pricing: As this show is open to the general public, they had a lot of great product at great prices including pro and prestige brands that consumers would normally pay full price for. If you are a non-Pro Makeup to Go! reader, bear this in mind and plan to come shop next year. 馃檪 For the pros, however, I did notice that some things were higher than our pro discount. This is actually true of all of the trade-shows. Vendors may offer “show” discounts that are not the same as the full Pro discount price, so bear that in mind also as you shop.

Morphe Brushes is a new supplier located quite local for me in Burbank, CA. I purchased a few of their brushes all of whom I utilized later that evening on a client. The brushes held pigment well, blended evenly, and felt good in-hand. The brushes are quite affordably priced and Morphe is offering a 20% discount using the code MORPHE2013. They are definitely worth checking out. The eyeshadows pictured are also from Morphe as they were generously giving bloggers a “build your own” sample eyeshadow palette. More on that after I have a chance to use it.

Sian Richards was there live and in person representing her brand London Brush Company. If you are not familiar, Sian (pronounced “Sean”) is a makeup artist of the highest caliber, working primarily in film. She was responsible for Halle Berry’s transformations in “Cloud Atlas” amongst other amazing work. Needless to say meeting and speaking with her was a treat. Sian’s father was a makeup artist who left her his brushes and her brushes are manufactured to that standard. I know exactly what she means: Old makeup brushes were MUCH better made than they generally are now. Her brushes are more expensive but if you can swing them they are worth the investment. I already have a few of her brushes, so I was intent on purchasing some of her solid Brush Shampoo. Of the various makeup-specific solid brush cleaners (so not including Master’s Brush Cleaner which was definitely first but was developed for the fine art world), London Brush Company’s was the first I was aware of and by all accounts it is sheer brilliance. I have not tried it yet, but I will be doing a comparison between three of the solid makeup brush cleaners currently available on the market soon! Super Cute Side Note: Sian’s daughters were hanging out at her booth and they are already exhibiting signs of carrying on the family tradition of makeup. 馃檪

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Sian Richards, London Brush Company


Yaby Cosmetics and my girl Liz Yu were in the house for the PHAME show. I was excited to see Liz just because, but she also had one of the most innovative and interesting product I saw at the show. Yaby Cosmetics now has a series of small, interlocking palettes which can be purchased filled or empty, with various inserts or “freestyle”. See the photo to see what I mean; the possibilities are endless! These can be used as “actor’s kit” for film/tv artists, a touch-up kit for us photographic artists (particularly if you send an assistant for touch-ups and you want them to use what you used), a Bride Kit for bridal artists, make your own personal palette for yourself…. Endless Possibilities. Cannot wait to own and use these!

If you’re in the Toronto, CAN area, do not forget Liz just opened Toronto’s first Pro makeup shop in nearly a decade. Visit Blur Makeup Room and buy these palettes in addition to all of your other Pro makeup needs (NOTE: Blur sells most major pro brands in addition to Yaby).

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pre-filled Yaby Cosmetics interlocking palettes (click to see larger)

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makeup artist, Blur Makeup Room owner and Yaby Cosmetics founder Liz Yu showing off her new interlocking palettes (click to see larger)


On the speaker’s side I didn’t see much. I saw a bit of the nail talk. Those ladies really knew their stuff and are way way into nail art, so that was good to see at the show. I tried to see Scott Barnes, but the PHAMExpo videographer moved his camera in front of a table where several of us were seated and next thing I knew all I could see was the back of his head and camera. 馃槓 Se帽or Barnes was going to demonstrate his legendary contour/highlighting technique and hair maestro Frank Galasso was demonstrating how to use extensions to create a moire hair effect. For folks who could see it, it was probably great. Next I stopped by Maurice Stein’s talk. I have taken classes at Cinema Secrets and I have seen Mr. Stein speak a zillion times so I know his technique. What I’m trying to figure out is how I have used Cinema Secrets foundation for well over a decade and not known it is a SILICONE based foundation! Goes to show you learn something new everyday! In any event I knew it is not oil based and that’s why I like it and keep it in my kit. Lastly, I checked out Star Walker’s talk on Personal Branding. I went on a Personal/Business Branding learning spree a couple of years ago so most of the information I was aware of, but I was extremely happy to see that the class was well attended.

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The blur figure on the left is Scott Barnes and the blur figure on the right is Frank Galasso (click to see larger)


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Star Walker (click to see larger)


PHAMExpo was definitely worth supporting. I am glad I was there and I look forward to being there again next year, schedule permitting. If you were not there this year, add it to your Biz Calendar for 2014!

ALSO: I didn’t get to go on Saturday because I was working. Did you go? If so, tell us how it was! 馃檪

IMATS Los Angeles 2012 Wrap Up

IMATS Los Angeles 2012 is behind us. I ended up having a fantastic time at the International Makeup Artist Trade Show Los Angeles this year and I figured I’d better write about it before no one cares anymore. First a moment of full disclosure on why I am so late…

This time last week I was sitting in jury duty awaiting questioning for jury selection, in more pain than I have ever been in before. Ever. During the previous week I had what I thought was some minor shoulder soreness, and by last Friday night I was sitting in the emergency room unable to move my right arm. Did I mention that I am a right-handed makeup artist? Eventually the pain went away but my arm remained immobile. What I had going seemed similar to a condition that can last for as long as a year or two so needless to say I was in a bit of a panic as to how I was going to take care of myself and work. Through good treatment at the emergency room, good self care at home, and a little bit of Grace, my arm regained enough mobility by Sunday for me to do a basic makeup job. A couple of days ago (say Wednesday this week) was the first time that I could sit at a computer and type without discomfort. It has been a wild week!

Needless to say all of this changed my plans for IMATS. I was originally planning to go to the Pro Night and then go for a little span of time on the two weekend days. Instead I consider myself extremely fortunate to have been well enough to attend on Sunday. And I was super fortunate to have a running buddy at the show as my friend and fab makeup artist Renee Loiz, was also going that day so we were able to meet up.

Due to my compressed schedule I was not able to attend any of the workshops, lectures, or demos. This was a real bummer as there were several on Saturday I really, really wanted to see including the incomparable Kabuki (WHICH I hear was sadly under-attended by the largely non-pro crowd on Saturday). That aside I did much more walking the floor than I had in years. Years. It just seemed like it was waaaaaaay less crazy this year than last. The usual suspects (MAC, MUFE, NYX, etc.) were bustling but otherwise Renee and I were able to walk the floor, look at and touch product, and talk to the artist/representatives at the booths. Here is the scoop on what I got…


parian spirit cosmetics brush cleaner imats los angeles 2012 wrap up makeup to go blog makeup san francisco makeup los angeles
1 ) Parian Spirit Brush Cleaner
Gotta start with the basics and this was THE MAIN thing I needed. I had to make sure I left the Trade Show with this product in my hand. I know brush cleaners are very personal to each artist and everyone has their favorite. Parian Spirit is my favorite and it has been ever since I learned about them clear back at the very first IMATS show (yes, I’m old). NOTE: I am noticing a lot of young artists do not realize that Japonesque brush cleaner IS Parian Spirit (even says so on the Japonesque label). Instead of buying small retail bottles it makes more sense for a working artist to get the larger professional sizes of Parian Spirit. View Post

#Maquillaje Para Go: 2011 Exposici贸n Internacional de Maquillaje (IMATS)

2011 Exposici贸n Internacional de Maquillaje IMATS

The crowd at IMATS LA. Image courtesy IMATS - 漏 Kyle Shold


As the other half of the MTG writing team, Delia shares her experiences and impressions of this year’s IMATS. As always, the English version follows below…

Tuve oportunidad de ir a la 2011 Exposici贸n Internacional de Maquillaje (IMATS) el domingo, 26 de junio. A diferencia de otras exposiciones que est谩n s贸lo abiertas a profesionales, IMATS esta abierto al publico. 隆Con que ser dicho, el domingo estuvo lleno de consumidores y profesionales y se vendio fuera de boletos completamente!

Muchos de nuestros vendedores preferidos fueron presentes: Yaby, Koh Gen Doh y Kevyn Aucoin, as铆 como algunos nuevos vendedores: Sugarpill y Lime Crime. Aunque fue dif铆cil de llegar a algunos de los puestos, yo logr茅 hacer unas pocas compras. Uno de los primeros lugares que par茅 fue el puesto de Parian Spirit. Parian Spirit, que coherentemente trabaja como el principal limpiador de brochas, siempre parece tener el mejor precio. Por $25 se compra un limpiador de liquido de 16 oz., un limpiador en tama帽o de viaje de 2 oz., y un frasco de limpiador. Gran precio por un gran producto. Pr贸xima parada fue Temptu porque necesit茅 mas base de aer贸grafo. Este base de aer贸grafo hace la piel mirarse resplandeciente y perfecto. Tambien visite a Liz Yu, creadora de cosm茅ticos Yaby, en el puesto de Yaby donde consegui tubos de Yaby que pueden ser llenados con cualquier l铆quido. 隆Gracias Liz para hacer consolidaci贸n de maquillaje m谩s f谩cil!

Despu茅s de alg煤n tiempo de compras, yo asist铆 uno de las clases que la exposici贸n ofrec铆a en la representaci贸n de agencia. El panel puso juntos para esta clase incluy贸 parte del mejor en la industria. Los miembros del panel incluyeron: Timothy Priano, el propietario de Artistas Por Timothy Priano, Frank Moore de la Agencia de Celestine y Madeline Leonard de Cloutier Remix. El panel dio puntas acerca como obtener representaci贸n de agencia y preguntas tambi茅n contestados de la audiencia.
Sobre todo, la clase fue muy informativo y fui feliz de ver IMATS proporciona la educaci贸n para esos artistas que est谩n listos para adelantarse con sus carreras.

Tuve un gran tiempo y fui impresionado con la educaci贸n que IMATS proporcion贸 este a帽o. Espero definitivamente la exposici贸n del pr贸ximo a帽o.

Delia Jim茅nez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

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2011 Exposici贸n Internacional de Maquillaje IMATS

The crowd at IMATS LA. Image courtesy IMATS - 漏 Kyle Shold


I had a chance to attend the International Make-Up Artist Trade Show (IMATS) on Sunday, the 26th of June. Unlike other trade shows that are only open to working professionals, IMATS is open to the general public. With that being said, Sunday was packed with both consumers and pro artist and was completely sold out!

Many of our favorite vendors were present: Yaby, Koh Gen Doh and Kevyn Aucoin, as well as some new vendors: Sugarpill and Lime Crime. Although it was hard to get to some of the booths, I did manage to make a few purchases. One of the first places I stopped was the Parian Spirit booth. Parian Spirit, which consistently performs as the top brush cleaner, always seems to have the best deal around. For $25 you get 16 oz. liquid cleaner, a 2 oz. travel size spray cleaner, and the Parian cleaning jar. Great price for a great product. Next stop was Temptu as I was out of the S/B Airbrush Foundation. I can鈥檛 get over how flawless and radiant this airbrush foundation makes skin look. I also visited Liz Yu, founder and creator of Yaby Cosmetics, at the Yaby booth and was able to get my hands on some Yaby tubes that can be filled with any liquid. Thank you Liz for making kit consolidation easier!

After some shopping time, I attended one of the workshops the show was offering on agency representation. The panel put together for this workshop included some of the best in the industry. Panel members included: Timothy Priano, owner of Artists By Timothy Priano, Frank Moore from Celestine Agency and Madeline Leonard from Cloutier Remix. The panel gave tips about obtaining agency representation and also answered questions from the audience. Overall, the workshop was very informative and I was pleased to see IMATS provide education for those artists that are ready to move forward with their careers.

I had a great time and was very impressed with the education and vendors that IMATS provided this year. I am definitely looking forward to next years show.

Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follow her on Twitter @DeliaJOwens.