#Happenings – AJ Crimson BeautĂ© Boutique Opening

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makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening los angeles boutique

from @ajcrimsonbeauty Instagram


One of my makeup passions

…is discovering small, independent and/or niche beauty lines that a creating high quality products with a unique point of view. From the jump I have been a supporter of celebrity makeup artist AJ Crimson’s line – AJ Crimson BeautĂ©. The line has changed around since my first post about it, but now it seems to be settling into a groove, and AJ Crimson Beauty is growing from being in the pro stores and at cosmetics counters in various stores (including internationally in England and Nigeria), to opening up a signature “Atelier” boutique on chic La Brea Avenue in Los Angeles (right next door to the infamous Pink’s Hot Dogs).

The AJ Crimson Beauté Boutique is a little jewel of a boutique offering a curated shopping experience. The AJ Crimson line and the boutique were designed to address the beauty needs of women of color, however pretty much any skin tone can find something to enhance their fabulousness. In addition to his own line, the boutique carries makeup brushes, skincare, candles, etc. Even though the opening was well attended, the vibe was less of a bustling retail feel, and more of a relaxed, casual elegance that invites shoppers to sit a spell and stay a while.


makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening

shot in silhouette on purpose as a few celebs were in attendance…


makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening champagne

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening aj crimson beauty line
AJ Crimson Beauté

Since last I wrote about it, the AJ Crimson Beauty line has pared down it offerings and focused on skin and lip products. On display were the Dual Skin Cream Foundations (which as I mentioned I just got one for myself) and Dual Skin Correctors, the Universal Finishing Powders, the Mattes + Metallics Gloss Lippies, and my favorite product, the S & M (Sultry and Matte) Lipsticks.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening melanie mills gleam
Melanie Mills Hollywood – Gleam Body Radiance
It feels like I’ve discussed Melanie Mills Hollywood Gleam products about a zillion times, so nothing new to say here but it was nice to see the Body Radiance in the boutique. As the goal of the AJ Crimson boutique is to provide products selected to work on women of color, Gleam products do not have white cast that can make deeper complexions look cakey or ashy. That chalky/ashy effect is something to watch out for when using highlighting products on people of color.

urban skin rx makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening
Urban Skin Rx
I’d not heard of Urban Skin Rx prior to seeing it at the store opening. Urban Skin Rx is developed by a medical esthetician and it is described as “Clinical Skincare for all Skin Types”. The line is comprised of skin care treatments designed to address a myriad of problems including the dreaded Post Inflammatory Hyper-pigmentation that plagues so many women of color.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening tribal by nature candles
Tribal By Nature
The entire space was captivatingly yummy smelling thanks to these delicious candles. These are elegant candles with refined scents that subtly grace a room with fragrance. Think Diptyque rather than Yankee Doodle. Strangely enough I cannot find a website for this company. ??? But I love a good candle so I’ll likely be back to purchase one.

Speaking of purchases; I swear I did not intend to buy anything on this trip – LOL! But real talk; well wishes do not pay bills. If we want independent retailers like the AJ Crimson BeautĂ© Boutique to survive, we gotta whip out those credit cards and get ta spending. With that in mind, I went ahead and purchased two gorgeous makeup brushes, and for doing so I was gifted a fabulous goodie bag! 😀


makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening goodie bag

very generous goodie bag!



makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening mustaeV brushes

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening mustaeV brushes

#04 is AJ’s personal favorite


MustaeV
First my purchase; MustaeV (which I now know is pronounced like “Must Have”). This was the first time I’d seen their brushes and it was love at first sight. These are from the Kowonhye* Collection which appears to be their high end line, so these were not cheap. Quality brushes, however, are never cheap. I was immediately interested in #3 ($44.50) as I’ve been contemplating getting a good buffing brush for a while now. THEN, however, both one of AJ’s artists and AJ Crimson himself told me that I had to get brush #4 ($51.00) as well. #4 is listed as a blush brush but AJ says he loves it to apply cream foundations. I love true artistry brushes that can be used multiple ways. What else could I do?! I had to get them both!
(*Kowonhye is a well known international fashion/celebrity makeup artist),

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening coloured raine cosmetics liquid lipcolor

purples look fab on deeper skintones… Coloured Raine Cosmetics liquid lip in “Roulette”


Coloured Raine
Never heard of this line, but the color is gorgeous. I like liquid lipsticks for certain types of photographic work, and I know lots of folks like to wear them as a long lasting lip color option. I’ll give this a whirl and report on it soon.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator AJ Crimson Beauté Boutique Opening glogirl

I love a bright, poppy red. GloGirl Cosmetics lipstick in “Uno Love”


GloGirl
I’ve heard lots of good things about the GloGirl Cosmetics brand so I’m stoked to finally have an item to play with. And I’m glad this tube is not Blue or the like… (but GloGirl has really pigmented versions of all of those edgy colors if you are so inclined
)

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gorgeous nude that will work with numerous skintones – AJ Crimson BeautĂ© lipstick in “Nude”


AJ Crimson Beauty
My fave AJ Crimson Beauty products are the lipcolors, full stop. Not surprisingly this color stays sold out. This is a very universal nude color that’s neither too warm nor too cool, not too light or too deep, and not too brown or too pink. I imagine I’ll be using this one a lot.

I don’t think it needs to be said that the Holidays are upon us. In addition to the products carried, the AJ Crimson BeautĂ© Boutique offers education and events, makeup application services, gift cards, and more. If you are in LA or coming for a visit, stop by the boutique as part of your holiday shopping extravaganza.

(Nope, this is not a sponsored post. I purchased items as described and neither AJ Crimson nor AJ Crimson BeautĂ© know about this post until I tell them
 🙂 )
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#BizTalk – Taking Your Makeup Kit From Student to Pro

makeup to go blog Los Angeles makeup San Francisco makeup Tania d Russell taking your makeup kit from student to pro

I was asked to make a post specifically about taking your kit from student to Pro, and I wanted to be sure to do so before this weekend’s The Makeup Show trade show. This one goes out to all of my Emerging Artists who are finishing up makeup school and about to head out into the Real Makeup World. If you’re just starting out DIY-style and didn’t go to a makeup school, hopefully this helps you as well. 🙂

makeup to go blog taking your makeup kit from student to pro

…but one of the many variations of my working makeup kit…


Ahh product. Product is great. Don’t you love it? I sure do. And lucky us, as makeup artists we legitimately need product to do our work. HOWEVER product is but ONE piece of the financial puzzle of growing a makeup business. Obviously, buying new makeup is the fun piece of the puzzle, right? But buying makeup because you actually have JOBS is even more fun. And getting jobs means doing what it takes to get booked as a freelancer. Thus, when transitioning from a student to a Pro, you have to resist the temptation to just wildly buy AllOfTheThings and develop a plan of investing in and building your kit.

[pullquote width=”300″ float=”left”]A lot of would-be artists never make it because they tether themselves financially and cannot afford to invest in their makeup business[/pullquote]

Let me say that again for the folks in the back: If you do not allocate the money necessary to grow your business, you will soon be out of business.

What are these business expenses of which I speak?

– Promotions (business cards, promo cards, your website, a digital or print portfolio, etc.)
– Continued Education
– Trade Shows
– Testing and/or low budget projects (if a job isn’t making you money, it’s costing you money, period.)
– Job opportunities (??? Yep. As a freelancer many jobs require money spent up front (travel, accommodations, special items like Wigs, etc.) and then you’ll be paid back when the client pays your invoice.)
– Transportation to and from tests and jobs including parking, tolls, train fees (BART goes up seemingly every time in working in the SF Bay Area).
– Business and personal insurance
– Liscensing and/or professional fees where applicable
– Taxes (as a freelancer you pay business tax and eventually you’ll be kissing those refunds goodbye)

If I took the time to think I could probably come up with 5 more things to add to this list. Also, be mentally prepared for the fact that – at least for those of us who work in media makeup – you will likely NOT be paid right away. Sometimes you can negotiate for that, but more often than not you will invoice a client and the industry standard is that they have 30 days to pay you. Some international jobs take 60-90 days. And real talk: 30 days often means 40-45 days. Therefore maintaining your cashflow so you can keep going is one of the most important aspects of becoming and staying a freelance artist.

How would I suggest proceeding thoughtfully and wisely with taking your makeup kit from Student to Pro? Here we go…

1) First Things First
Without any doubt, when you are first coming out of school the two main things you need to invest in are your foundation/skin products and your tools. The inter-webs are constantly inundating you, as a young artist, with the latest greatest thing that is supposed to take you from rank amateur to superstar makeup artist in five seconds. But do you really need a new gadget to help you clean your brushes when you haven’t invested in good brushes yet? Do you really need a new doodad to give you a “flawless foundation finish” when you don’t have a full selection of foundations yet? If you get called to a job and you find you do not have the proper color foundation for your client you’re going to wish you had bought foundation instead of some silly thing to clean your brushes. And PLEASE do NOT forget skincare!!!!! Your preparation prior to applying makeup can be more important than the makeup application itself. This is a time where cheap-o drugstore brands will largely NOT get it done (although there are a few exceptions). Quality skincare will absolutely, positively elevate your makeup applications.

2 ) Think Like A Pro
If you’re saying you’re a pro makeup artist then it is time to start thinking like one. The latest greatest products do not necessarily work for us. Mass-market/drugstore brands do not necessarily work for us. Does the caliber of product I am using correlate with the work that I am doing? (i.e. – if I’m doing a $150 headshot job, is now the time to pull out my $80 Tom Ford foundation?) When I open my kit am I making a good presentation/first impression to my client? These are all things that must be considered when building a kit. I am NOT a fan of an artist running out and buying all the most expensive product in an attempt to impress a client. Even if you can afford it, a lot of that stuff does not even work in a pro kit. That said, you absolutely cannot open your kit and have a bunch of cheap brands (BH Cosmetics, Coastal Scents, etc.) and mass-market/drugstore stuff with a couple of popular items stuck in there and call that a working kit. Your kit should be a balance of professional product and high quality brand-name product that you know will perform when you go to use it. Oh and forego the temptation to buy these super-premium makeup brushes that are all the rage as well. Some of them are amazing, some of them are all hype, none of them will turn you into Troy Suratt overnight. Artistry is in your hands and your skill-set which is developed with time, not product.

3 ) Not Everyone Is Your Color
Even if you get a good brand-name product, it does not mean it will work on everyone. Below is a picture of my hand. On top is a “black” eyeshadow color from a popular consumer brand, middle the Black eyeshadow color from the LORAC Pro 1 eyeshadow palette, and the bottom is the BLACK eyeshadow color from the Viseart #1 neutral palette. See the difference? When you are purchasing for your kit, remember that people of color not only need a different color range, but we also need a lot more pigmentation. I’ll tell you right now those cheap-o 1-zillion color eyeshadow palettes do not even register on my skin. It will look like you did not even put anything on me. It is vital to bear this in mind when you are selecting your color cosmetics.

makeup to go blog taking your makeup kit from student to pro

black-ish, blacker, blackest… not all color cosmetics are created equal


4 ) Get Organized
The way I see a lot of students carry their products is – and I mean this in the most loving way possible – laughable. You will never be able to work with these setups. The most common mistake I see is people trying to carry EVERYTHING with them all the time because they’re “afraid” of not having something. A ) That’s highly inefficient and will make you work more slowly. B ) It’s unrealistic almost anywhere other than LA where we drive everywhere. In NYC and SF – for example – you will likely be on public transportation to the job and then you may have to carry that kit up multiple flights of stairs. How’s that train case looking now? C ) That’s a good way to have your entire inventory of product damaged, lost or stolen. D ) If you are working on a private client in their home or hotel room, they are not checking for you dragging some big a** setup into their space. Ain’t nobody got time for all that!

On the flip-side, those little boxes that open up with the drawers are really only good for smaller jobs/private clients where you can take a more edited kit. Otherwise you’re trying to cram too many things in too small of a space and it gets messy and cluttered, which slows you down and also does not make a good first impression. And your product can become easily damaged that way.

I have posted articles on my kit setup before (click to read), and I am about to do a new updated post because things have changed again. But if you do some research online it is easy to find information on how working artists organize their kits and even though every single artist on the planet has their own method, you will see certain commonalities repeated and you can start to emulate those practices.

5 ) Think Long-Term and Cross Platform
I think the reason a lot of artists become fixated on the latest greatest new palette or whatever is because they are trapped in their current circumstance, and not thinking about further down the line. Let’s say you are currently primarily doing Bridal. On a Bride you may very well use a lot of the popular consumer products, because there is a lot of psychology involved with doing “real people” clients and part of that is making them comfortable with product with which they are familiar. What many consumers think of as “high end” and “professional”, however, most artists would not. If you only build a kit with bridal/consumer clients in mind, what happens when you go to move beyond Bridal? If you have ambitions to move into media makeup, for example, you need to build a kit with that in mind, starting now. First of all, quite frankly, your bridal will come out better. If you think of Bridal as a photographic event – because once you do the bride’s makeup she will be photographed all day and night – you and your bride will be much happier with the final makeup outcome. Secondly, there is no more sign of being an amateur than having to do the mad dash shopping trip before a job. That’s just lack of preparedness. Buy products that can work in multiple venues. I already showed the difference – for example – between the Viseart and LORAC Pro palettes, and the run-of-the-mill consumer brand palette. If you select professional foundation/skin products and then stick to color products that can work in multiple mediums, you have just saved yourself a lot of time and money AND you’ll be ready to work when the opportunity presents itself.

6 ) What Else Are You Doing?
Thus far we have talked about the Beauty makeup kit. This blog is run by a beauty makeup artist and hence, most of my discussion is from that point of view. Also on the practical level, it is where a lot of artists start since a lot of artists nowadays start out with bridal or working for a cosmetics line, etc. However, for most of us the Beauty Kit will not be the only game in town. For example, a goodly percentage of my jobs – over half, I would say – also necessitate that I do hair. This means I had to invest in and now have to maintain a hair kit. Hair product is expensive. Tools are expensive. One of my best clients also required that I carry extensions. Extensions are expensive. Therefore, you will need to plan for that as well. I also do a lot of men’s grooming so I had to invest in a good clipper/trimmer, a nose/ear hair trimmmer (which thankfully I rarely ever have to use, but I do have it), and with the whole “Lumbersexual” trend, beard grooming/styling product, etc.

And we have not even touched upon maintaining an FX kit, which you will obviously need to do if you plan to work in FX. I do NOT work in FX at all, HOWEVER I’ve worked on projects where I had to bald cap or do some facial hair work. Or create a bruise or bloodshot eyes. So while I do not often carry it with me, even I have to own some theatrical/character makeup (I refuse to keep any blood of any kind whatsoever. Refuse!!! LOL)

7 ) How Do You Get There?
If this post seems like more questions than answers, my apologies but it kind of is. I am throwing out guidelines for you to think about as you grow your kit and your business. Here at Makeup to Go, I focus a lot on thinking, which is exactly what a lot of these trend brands and trend items do not want you to do. They want you to blindly purchase whatever it is they are selling so they can keep making money. I want you to not be a sheep and to build a successful makeup business. if you want a particular popular item because you have thought about it and decided that it is going to add value to your kit/business, go for it. The name of the game, however, is making informed choices based on your priorities of what you are trying to do and where you are trying to go. If it is not adding anything to the party, skip it. Once you have what you feel is a fully materialized kit where you can walk out the door to any job feeling prepared, then you can start adding in doodads, trinkets, and the latest palette du jour if you so choose. 🙂

8 ) Give Me Some Specific Recommendations, Dammit!
As you know, I talk a lot about products I am actually using here on the blog, so that is a good place to start. I am reticent to “prescribe” specific products because the journey of developing a kit is quite personal. What one artists loves another may disdain, hence I am a huge advocate of getting a lot of samples and trying a lot of product before you settle down and start committing.

THAT SAID: If you just want to know what products I use and recommend, there is always my Makeup to Go Preferred Products List. You can buy the List for $10, or you can by a Subscription (updated quarterly or so, and actually a new update is coming soon) for $25/year. The links to purchase are below.

MTG Preferred Products List –






MTG Preferred Products List SUBSCRIPTION –





As you can see, there is a lot to think about, purchase, maintain and upkeep in the professional working kit. Do you really have time for another contour kit? Nah…and not only that, if you have a functional pro kit, you do not need a contour kit at all. You’ll already have about 10000 different products you can contour/highlight with.

#HaveYouSeenThis – the Illustrious Career of Riccie Johnson

CBS makeup artist Riccie Johnson  makeup to go makeup to go blog

CBS makeup artist Riccie Johnson still werkin it


Makeup as a profession is a long-term gig. What I mean is that most of the action really doesn’t begin to start until 5, 10, 15 years into your career and that most of the artists that people truly admire and do coveted work with coveted clients, etc. have been in the business in excess of 20 years. Which really if you think about it, if you love makeup to the point that you want to pursue it professionally, it’s a good feeling to know that makeup is not something that you’re going to do for a few years and then be forced out like a professional athlete. This can be a lifetime journey.

Such is the case of Riccie Johnson who has been a lead makeup artist at CBS for – get this folks – 62 years. And she’s still going!!! Think of all of the amazing people she has met, stories she has heard, and experiences she has had through the profession of makeup. She was there when “60 Minutes” started, and she’s still there! She groomed the Beatles for their legendary debut on the Ed Sullivan show, y’all!

Click the link below to see her remarkable story.

60 Minutes Overtime story on CBS Makeup Artist Riccie Johnson

#BizTalk – Makeup Trends and the Pro Artist

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now you visibly contour…
© TL Pascoe for L’Allure des Mots
Makeup Hair by Tania D. Russell
(Click to see larger)



makeup to go blog makeup los angeles makeup san francisco tania d russell runners world magazine feb 2013 makeup trends and the pro artist

…now you don’t
G. Vitti for Runner’s World Magazine
Makeup Hair by Tania D. Russell
(Click to see larger)


On Sonia Roselli’s fantastic blogazine Glossible, I read an article she wrote entitled “The One Makeup Trend That Needs to Die”. It was all about the current Highlighting/Contouring obsession and how most of the online discussion is getting it wrong. As you might imagine, the post caused quite a firestorm. Most pros shouted “AMEN!” and most non-pros shouted “Girl is you crazy?!” and what Blog Comments section would be complete without a few unwarranted insults from people who obviously had nothing real to contribute to the conversation thrown in for good measure 😐

I’m not here to talk about Highlighting and Contouring. The topic is just DONE as far as I am concerned. D-O-N-E. There are too many tutorials and Instagram selfie posts, too many articles, too many counter articles, too many products, just too many everything. Everything that can be said has been said, and at this point people are either going to take heed or they are not.

D-O-N-E.

What I am here to talk about is makeup trends and the Pro artist. The one comment that really struck my interest in the Comments of Sonia’s article was this (name ommitted to protect the guilty):

on 4 September, 2014 at 04:20 Reply
You obviously don’t know how to highlight and contour correctly. The girl in the photo that has no highlighting/contouring needs some contouring on her nose. As do you.

This comment really got my goat and I actually made my comment in response to hers. Clearly this falls into the “unwarranted insults from people who obviously had nothing real to contribute to the conversation” category. But furthermore, as I thought about this statement, I realized this is what happens when you learn trends as opposed to learning makeup. I think one of the many reasons a lot of the online makeup I see does not resonate with me is because much of it is just regurgitating the trend du jour, one size fits all makeup. As a makeup artist, you can like whatever you personally like and that’s fine, but what you like is not necessarily what you are going to do on a job. Not only are there about 1 billion ways to go about highlighting and contouring, but what, when, where, why, and how is a factor on every single face on every single job. I can assure you that if I did all this internet contouring on a shoot for one of my lifestyle clients (PBTeen, BCBGeneration, Wal Mart, etc.) I would lose the client and be shown the door, no question. Likewise the multi-colored cut-crease eye with the “ombre” brow, or the hyper-pigmented pastel colored lip. None of that. My executing any of those looks for any of my Lifestyle clients would be an indicator that I have lost my mind and I need to go home and take a seat. That type of makeup is just not appropriate for that type of job. On the flipside, I did a special event TV show recently where I worked on one of the legendary Queens of gospel music. She liked what I initially did to her, but she did ask me to “glam it up” more. Taking into account my client – who is a gorgeous full-grown woman, not a “young thing” – and the medium in which I was working (hi-def TV) I bumped everything up. This was still not the time for an every color in the rainbow makeup statement, however I did bump up the lashes, increase the amount of my highlight and contour, etc. It was appropriate for that client on that job, it looked very good on camera (put the shimmer and glitter down), and everyone was happy. And there are about 1 million other technical questions that go into play when deciding how to approach a makeup:

– is this going to be seen live or photographed? (or even more intense, both, which is why Red Carpet makeup is tricky)

– if this is to be photographed how is it being LIT? (hint: lighting is everything)

– is it going to be still photography or motion photography?

Etcetera, etcetera, and so on. So NO, you cannot just make a blanket statement like “she needs some contouring on her nose”. There are just entirely too many factors at play to make a unilateral statement like that.

As a professionals our job is to determine and execute what is the best look for our client/talent within the context of the job we are working on. It is that last part that separates makeup enthusiasts from working professional artists. If I’m a fan of makeup taking pictures for my blog or shooting a YouTube video, I can do whatever I want. And that’s awesome and these people are expressing their creativity and that’s great. That is very different, however, from what a professional has to do on a job. On a job you have to make someone happy. Be it a bride or private client, or a commercial client who has hired you, or a celebrity, your job as a professional is to use your talents and skills to fulfill your clients needs. Depending on the job or the client, copying trend du jour in all likelihood will not get it done.

One other thing about trends: As one progresses in their career as an artist, our job increasingly becomes creating, defining and articulating trends, and not just copying them. I have a couple of editorial clients where we’ve been shooting together long enough that they don’t even give me a particular direction. I go look at the clothes and design my look from there. Even if a client gives me a general direction, that’s all they are giving me is a general direction. I take it from there and design an original look to fit the situation. Why? Because that’s what they hired me for. If they had to tell me what to do, I wouldn’t be there, they’d go find someone else. Goodness knows I do NOT mean that I never take inspiration. I have about 1,000,001 ideas swirling in my head from the images I saw of this past New York Fashion Week (I’m writing this right after the SS15 showing). However as opposed to a literal recreation of a look, I will file those inspirations into my makeup memory bank and they will manifest themselves in my original makeup designs. If your makeup business entails working with consumers such as brides, private clients, etc., THEY are looking to YOU to tell them not only what’s on trend, but how to make that trend work for them. Knowing how to interpret trend is important because a 45 year old lawyer isn’t checking for the same makeup looks as a 19 year old college student. But before you say “Well, I only want to work on clients who like style X”, think about which of those two women – the 45 year old or the 19 year old – actually has the money to pay you for your makeup services. Exactly.

So do I follow trends? Of course. I follow the upcoming trends – like those that we will see during Fashion Month (New York, London, Milan and Paris fashion weeks), and the trends that are active amongst consumers, like ombre brows 😐 . I am not saying that any one look is wrong or right (well, ombre brows… ) but I am saying that as makeup professionals we cannot just blindly follow the herd. In fact, we should be leading the pack.

#BizTalk – Temptu Pro Search 2014

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Temptu PRO Search 2014 Winning Images (mine is bottom row, 2nd from left)


So the secret is now out – ya girl won! My photo is 2nd from the left, bottom row and I was the sole winner in the “Flawless” category. (The categories this year were Flawless, Editorial, Bridal and FX)

Many thanks for photographer Kate Szatmari and model Silja (Photogenics) and to Temptu PRO for the selection! And congrats to all of my fellow winners!

It’s a tiny bit of a stretch calling this a “BizTalk” column but here’s the thing: if you are a freelancer, publicity and creating opportunity are huge parts of the game. I’ve never entered any type of contest before, and in fact I entered this one on a TOTAL whim. I’ll tell you who inspired me to enter a contest is my friend and fellow artist Liza Macawili Ramos. You may remember she wrote the article on this years The Makeup Show Los Angeles for us. Liza is an awesome artist and also an awesome lady. One of the facets of her awesomeness is her willingness to put herself out there. She enters a lot of competitions for makeup artistry. She doesn’t always win (she does almost always Place), but she’s in the game. And you cannot win the game if you aren’t in it. By contrast I have historically been too shy to try. Back in the day I could get away with that because marketing yourself as a freelancer was just different. But in today’s Social Media driven world, shy does not work. So I took a risk and entered.

When it comes to freelancing, put yourself out there every now and then. You never know what might happen 🙂