#BizTalk – Late Pass – IMATS LA 2017

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

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I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator imats la 2017 lost boys panel

a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 馃榾

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The actor underneath this makeup is in his mid-30s

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someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

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new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

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Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

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Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 馃榾
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A Tale of Two Trade Shows 2016 edition

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I love the makeup tradeshows…

I try to hit as many as I can, and I’ve done so for quite some time now. In fact my original “A Tale of Two Trade Shows” posted back in 2009(!!!). For A Tale of Two Trade Shows 2016 Edition, it’s been fun to reflect on what has keeps me coming back for more. Ultimately, I love the community building, I love seeing my artist friends whom I normally do not get to see, nowadays I love seeing my students as this is a whole new and exciting world for them (like it was for me back in 1812 at the very first IMATS), and I LOVE LOVE LOVE all of the education that is available. The shopping is cool, too, but more on that in a minute. With IMATS being more Film/TV/FX oriented and The Makeup Show being more Beauty Biz oriented, I have liked IMATS and loved The Makeup Show.

Not this year.

Make no mistake: I enjoyed both shows for sure. And definitely both shows are well organized and thoughtfully produced. I just felt that IMATS made some changes that took the show up to an Eleven this year. Here’s what was working, and what might need to be worked on, IMO for each show…

IMATS LA

20 years in, IMATS has had its share of ups and downs. Through it all the organizers have always listened to the artists community that attends the shows, and been willing to try to change to meet the needs of said community.

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industry expert panel with Melissa Street, Eve Pearl and DeShawn Hatcher (not in view is Michael Key)


Pros

– PRO CARDS: First and foremost I must thank the organizers of IMATS for the Pro Cards. The Pro Cards offer student and professional artists various benefits including discounted entry into IMATS and discounts on subscriptions to Makeup Artist Magazine, etc. I am a Gold card member, and I have to say; it’s a little thing but it’s a big thing. It’s a little thing in that it is no problem to pay for the Show, I have before and I would do so again. BUT it’s a big thing to be appreciated for my career. No, I’m not a “star” artist like those who do the Keynotes, but I am a established, working artist and have been for a while and it is nice for the many of us who fall into that category to be recognized as such. Thank you!

– PRO NIGHT: I couldn’t make Pro Night IMATS 2015 and trying to get anything during the show once it was open to the public was a nightmare. This year I took FULL advantage of having time and space to talk to vendors and shop. Yay Pro Night!

– INFLUENCERS HALL: This was the best change of the show, full stop. For folks who are into the social media influencers, artists, and brands they had their own hall with their own stage. This meant that the education out on the main exhibit hall stage (and breakout rooms) stayed more on-topic for pro/aspiring pro makeup artists, AND the main exhibit floor never became over-the-top crowded unlike past years (although the line for Kat Von D. Cosmetics – which was in the Main exhibit hall – was no joke all weekend).

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Brian Champagne and some of the leading ladies of the social media beauty expert sphere…


– ONSITE BOOKSTORE: The makeup shopping was fine and pretty much consisted of the usual suspects. This was fine with me as I had specific stuff I needed and I did some shopping damage. However the Bookstore did me in. Did. Me. In. If you’re a fan of makeup books – as I am – it was nearly impossible to get away.

Cons

– NOT MANY: I wish it was a Peet’s Coffee instead of a Starbucks inside the Pasadena Convention Center. As far as show improvements; some vendors offered pro pricing with the proper credentials throughout the weekend, but most did not once the doors were open to the public. I’d like to see that change because it’s not always possible for working pros to attend Pro Night. Other than that, I went to the show for a little bit all three days, and I thoroughly enjoyed all of it.

The Makeup Show

This was the Makeup Show’s eighth year in Los Angeles. When IMATS was around 10 years old, I remember feeling like it might be time for some changes, and this is how I felt at The Makeup Show this year. The Makeup Show 2015 was stellar, but this year I felt like The Makeup Show could use some freshening.

Pros

– KEYNOTE SPEAKERS: The Makeup Show never fails to get incredible leaders from the beauty world to come speak and demo at the shows, and I always walk away educated and inspired. This year I saw Charlie Green whom a lot of younger makeup artists may not know but who was hugely influential in, say, the early 2000s. Hearing the “come up” stories of top artists is always inspiring to me. I also saw Scott Barnes, whom I’ve seen many times before, but I still managed to learn some new techniques to try. I love it when that happens.

makeup to go blog a tale of two trade shows 2016 edition charlie green the makeup show

Keynote Speaker Charlie Green

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Charlie Green in demo


– PRO ONLY: Not sure about other cites, but in Los Angeles, The Makeup Show is a trade show open only to people involved with the profession of makeup. While the requirements are not necessarily stringent, it makes enough of a difference in both the numbers and the energy of attendees that the vibe is much more chill. Also vendors honor Pro Discount rates all weekend so there’s no mad dash to buy everything during one night for the Pros.

Neutral

– VERY SHOPPING CENTRIC: Obviously IMATS features a full-on shopping experience as well. That’s why a lot of people attend, in fact I’d say it’s why most people attend. What was interesting, and why I bring this up as a “Neutral” is that I attended two different Lectures the topics of which did not suggest that product was going to be a center of discussion, but then product did end up being a main talking point. Hmmmm…

Cons

– ACKNOWLEDGE YOUR PROS: I have to be honest that my disappointment with the show started before the show. I had been on hold for a job out of town over the dates of the show. Once I knew for sure that wasn’t happening, I bought my ticket and made a professional inquiry by email regarding the show. My email was not answered. Contrast that to my feeling fully acknowledged by IMATS – including I had to make a lame, totally my fault, last minute rush request and they both answered my email and fulfilled the request – and… yeah. Not good. I almost didn’t go to The Makeup Show because of it. I understand folks are busy and a “no” is fine, but not responding at all – which as of me proofreading this post at 11:115pm, 3/31/16 I STILL have not received a response – is just plain rude. And unprofessional.

– ACKNOWLEDGE YOUR PROS pt DEUX: Obviously a show like this is going to primarily skew towards newer artists. I think if The Makeup Show wants to keep more established artists engaged it may be time to change up the content a bit. The Keynotes, as stated before, were fantastic. In my opinion, however, a lot of the Breakout sessions were pretty much like previous year’s breakouts. There’s only so many times one can really talk about brows, or contouring or the like. Myself and most of my peers either already have an agent or we’ve had one before, or we’re in the Union, etc. I think it might be time to change things up a bit with fresh content in the breakout sessions that would appeal to artists of all levels.

Again, The Makeup Show is a well curated, well executed event that people work very hard to produce. Do I think it could use some changing up? Yep. Will I attend again in the future? Yep (unless I’m booked).

makeup to go blog a tale of two trade shows 2016 edition diversity the makeup show

Diversity Panel Discussion featuring Lori Taylor-Davis, Melanie Mills, Nick Lujan, and Ruby Polanco moderated by James Vincent


What’d Ya Get?!?

I did buy some things, particularly at IMATS. I swore I wasn’t going to get anything at The Makeup Show but I still ended up buying a lil sumthin’ sumthin’ 馃槈 Details to come in the form of product reviews in upcoming posts…

Next up; PHAME Expo in June. Unless I’m booked 馃槈

makeup to go blog a tale of two trade shows 2016 edition verve coffee

$6.75 almond latte. But it was delish…


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#BizTalk – IMATS Los Angeles 2014

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The IMATS Los Angeles 2014 edition is in the books…

As always it was a well produced affair showing the full diversity of our Industry from beauty to monsters.

As you may or may not know, IMATS recently changed their show schedule. For the first decade or so of its existence IMATS took place in June. I thought this was great timing as it competed with no other shows or projects. As IMATS has expended from one annual show in Los Angeles to six shows in the US and Internationally, however, the show producers decided they needed to change the schedule. Therefore starting in 2013, IMATS Los Angeles started taking place in January. Last year I thought the show suffered from happening to closely after the previous show. Basically what happened was the June 2012 show took place as normal and then six months later the new January schedule started up. I remember feeling at the time that neither vendors nor show participants were quite ready. The show felt – to me – to be lacking in energy, if memory serves some vendors who would normally be there weren’t, etc.

Now that the full year has passed I can truthfully say: “it’s not you it’s me”.

If you read my previous article (click here to read), I loved my June 2012 IMATS experience. Since then it – again for me – just has not been the same. There’s certainly been nothing *wrong* with IMATS since then, it’s just not been as stellar. That said, here is my overview:

HIGHLIGHTS

– Pro Night
I was finally able to attend a Pro Night this year. For professional artists this is the way to go, full stop. My makeup buddies and I went early and we were able to walk around, see things and TALK to vendors in a relatively relaxed environment. See here’s the thing; Trade Shows are not just for shopping. No disrespect to anyone but that’s an extremely newbie/novice way of looking at the shows. For young artists in particular, the education is probably the best buy of the show but for artists of all levels the shows represent the opportunity to NETWORK. I want to be able to learn about new products, new trends, etc and get to KNOW vendors and have them get to know ME. This is my profession, not a hobby, and if you go to trade shows of other industries you will see that this is why professionals attend these events.

– Education
As usual the speakers at this years event were overall stellar and the diversity of speakers covered every facet of the industry. Being a beauty-gal myself I stuck to speakers involved with that aspect of the business. Alas I missed celebrity artist Terri Apanasewicz’s presentation on Red Carpet Beauty which would have been very relevant as I was in the midst of dealing with Awards Season (see below). However, I did see and enjoy lectures/presentations from Eugenia Weston of Senna Cosmetics (contour/highlighting), Corey Bishop of Stila Cosmetics (natural beauty makeup), and Eve Pearl of Eve Pearl Cosmetics (becoming a Makeup Mogul).

– Meeting Up with Vendors
Thanks much to Muse Beauty Pro, Bdellium Tools, Youngblood Cosmetics, Face Atelier, Graftobian, Hakuhodo, London Brush Co., Frends Beauty Supply, Enzo Milano, Gleam by Stephanie Mills, Belloccio Airbrush and of course my longtime “homies” Parian Spirit for their generosity of time, product knowledge and laughs. It was great to spend time with all of you!

– the IMATS app
The IMATS app makes planning what you want to see and navigating the show a breeze. Both days I walked in knowing what I wanted to do and where to go which was important since I had limited time. This definitely raises the bar for other shows.

NOT-SO-HIGHLIGHTS

– The new schedule now falls during Awards season so I just wasn’t able to be there a lot because I had clients/work to attend to. Saturday in particular I had so many commitments I could barely think, but that’s ok because…

– Saturday was a zoo. I have said before that – while I understand why it is – I am not a fan of the “open to the public” format of IMATS and I continue not to be. Saturday was untenable and were it not for the fact I was meeting someone I wouldn’t have even bothered. Pro Night is helpful but it might be more helpful to have Pro Hours on the other days of the show IN ADDITION TO the Friday night Pro Night. I hear that this is what happens at New York IMATS and it makes sense. After all, I knew a lot of pros who missed Pro Night because they were working. Offering more hours for pros would, in my opinion, maintain the balance of IMATS as a Pro event. Right now the ratio of pro to non-pro seems a bit skewed. In fairness, it was better on Sunday. Still crazy, but not completely unbearable as on Saturday.

– I missed a few things due to apparent (I’m guessing) schedule changes. It would be a nice feature to add show updates to the IMATS app.

Sorry I cannot show you a picture of “haul”. I did pick up a few odds and ends (including an amazing Enzo Milano flat iron), but again I was not really there to shop. I believe it’s important for me to be present at these shows as a professional and its never a waste of time when I am able to do so. With that, I’ll likely see IMATS next year…

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#Maquillaje Para Go: 2011 Exposici贸n Internacional de Maquillaje (IMATS)

2011 Exposici贸n Internacional de Maquillaje IMATS

The crowd at IMATS LA. Image courtesy IMATS - 漏 Kyle Shold


As the other half of the MTG writing team, Delia shares her experiences and impressions of this year’s IMATS. As always, the English version follows below…

Tuve oportunidad de ir a la 2011 Exposici贸n Internacional de Maquillaje (IMATS) el domingo, 26 de junio. A diferencia de otras exposiciones que est谩n s贸lo abiertas a profesionales, IMATS esta abierto al publico. 隆Con que ser dicho, el domingo estuvo lleno de consumidores y profesionales y se vendio fuera de boletos completamente!

Muchos de nuestros vendedores preferidos fueron presentes: Yaby, Koh Gen Doh y Kevyn Aucoin, as铆 como algunos nuevos vendedores: Sugarpill y Lime Crime. Aunque fue dif铆cil de llegar a algunos de los puestos, yo logr茅 hacer unas pocas compras. Uno de los primeros lugares que par茅 fue el puesto de Parian Spirit. Parian Spirit, que coherentemente trabaja como el principal limpiador de brochas, siempre parece tener el mejor precio. Por $25 se compra un limpiador de liquido de 16 oz., un limpiador en tama帽o de viaje de 2 oz., y un frasco de limpiador. Gran precio por un gran producto. Pr贸xima parada fue Temptu porque necesit茅 mas base de aer贸grafo. Este base de aer贸grafo hace la piel mirarse resplandeciente y perfecto. Tambien visite a Liz Yu, creadora de cosm茅ticos Yaby, en el puesto de Yaby donde consegui tubos de Yaby que pueden ser llenados con cualquier l铆quido. 隆Gracias Liz para hacer consolidaci贸n de maquillaje m谩s f谩cil!

Despu茅s de alg煤n tiempo de compras, yo asist铆 uno de las clases que la exposici贸n ofrec铆a en la representaci贸n de agencia. El panel puso juntos para esta clase incluy贸 parte del mejor en la industria. Los miembros del panel incluyeron: Timothy Priano, el propietario de Artistas Por Timothy Priano, Frank Moore de la Agencia de Celestine y Madeline Leonard de Cloutier Remix. El panel dio puntas acerca como obtener representaci贸n de agencia y preguntas tambi茅n contestados de la audiencia.
Sobre todo, la clase fue muy informativo y fui feliz de ver IMATS proporciona la educaci贸n para esos artistas que est谩n listos para adelantarse con sus carreras.

Tuve un gran tiempo y fui impresionado con la educaci贸n que IMATS proporcion贸 este a帽o. Espero definitivamente la exposici贸n del pr贸ximo a帽o.

Delia Jim茅nez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

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2011 Exposici贸n Internacional de Maquillaje IMATS

The crowd at IMATS LA. Image courtesy IMATS - 漏 Kyle Shold


I had a chance to attend the International Make-Up Artist Trade Show (IMATS) on Sunday, the 26th of June. Unlike other trade shows that are only open to working professionals, IMATS is open to the general public. With that being said, Sunday was packed with both consumers and pro artist and was completely sold out!

Many of our favorite vendors were present: Yaby, Koh Gen Doh and Kevyn Aucoin, as well as some new vendors: Sugarpill and Lime Crime. Although it was hard to get to some of the booths, I did manage to make a few purchases. One of the first places I stopped was the Parian Spirit booth. Parian Spirit, which consistently performs as the top brush cleaner, always seems to have the best deal around. For $25 you get 16 oz. liquid cleaner, a 2 oz. travel size spray cleaner, and the Parian cleaning jar. Great price for a great product. Next stop was Temptu as I was out of the S/B Airbrush Foundation. I can鈥檛 get over how flawless and radiant this airbrush foundation makes skin look. I also visited Liz Yu, founder and creator of Yaby Cosmetics, at the Yaby booth and was able to get my hands on some Yaby tubes that can be filled with any liquid. Thank you Liz for making kit consolidation easier!

After some shopping time, I attended one of the workshops the show was offering on agency representation. The panel put together for this workshop included some of the best in the industry. Panel members included: Timothy Priano, owner of Artists By Timothy Priano, Frank Moore from Celestine Agency and Madeline Leonard from Cloutier Remix. The panel gave tips about obtaining agency representation and also answered questions from the audience. Overall, the workshop was very informative and I was pleased to see IMATS provide education for those artists that are ready to move forward with their careers.

I had a great time and was very impressed with the education and vendors that IMATS provided this year. I am definitely looking forward to next years show.

Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follow her on Twitter @DeliaJOwens.

#MakeupMonday – IMATS Pasadena 2011

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courtesy of IMATS.net


IMATS Pasadena 2011 – The International Makeup Artist Trade Show – took place this past weekend. This was the first year in IMATS’s history that the Los Angeles show completely sold out (IMATS originated in LA back in 1997). In fact, we here at Makeup to Go almost missed this show entirely. As a pro makeup artist (and same with my en Espa帽ol partner, Delia Jimenez Owens) I do not always know whether or not my schedule is going to be open to attend the trade shows. By the time I got my schedule sorted, I missed a lot of cool new features for Professional Artists that IMATS instituted for this years show AND regular admissions tickets were almost sold out. As it turned out, I was able to get tickets for the MTG crew for Sunday and we were able to attend the show for the day. So here’s a wrap-up of what I saw and what I bought…

Actually, let’s back up a bit: This year’s show actually started Friday night with a Pro Only preview event with the vendors. A Pro Only preview is something I have advocated for all the Trade Shows for the past several years. Nothing against makeup fans attending the shows, but it is difficult for pros to talk to vendors about new products/formulations/etc. when you are waiting behind someone asking what shade of concealer would be best for them. We are two different kinds of makeup purchasers with two different kinds of needs so I am glad the needs of the Professional artist are starting to be addressed. I missed that event this year, but if I’m not booked I will be there next year.

We arrived at about 10:30am on Sunday, the plan being to walk the floor and see what vendors had to offer, go to lunch and see what would happen from there. I get a lot of makeup sent to me via the editorials I do, so I really didn’t plan to buy much, I mostly wanted to look and see what was new, do some research, etc. The first booth we encountered when we entered the show was Royal and Langnickel brush manufacturers. Royal is a good, mid-level brush line somewhere in between Crown Brushes (entry level quality and price point) and Hakuhodo Brushes (premium quality and price point). I was interested in some new brushes as my Crowns are shedding/falling apart and my Hakuhodo brushes I only use for certain jobs. A pro MUA friend who was working the booth pointed out a few of her faves to me – all from the Silk line which is available in both natural and synthetic hair (vegan) varieties. I didn’t actually buy any at the show because it was too much of a Zoo at the booth but I ordered the catalog so I can get some in the near future.

Next booth was Yaby Cosmetics because Liz Yu – pro makeup artist and founder of Yaby – is a friend and it’s always groovy to see her at the shows. While there Liz kicked me down some Yaby Tubes and some of the new syringes she sourced to make filling the tubes a lot easier. The Yaby tubes are fantastic both for consolidating your kit and for personal travel (they meet TSA travel restrictions for lotions/gels/etc.). Just fill with your favorite lotion, gel or cream and you are ready to go. I have several in use already and so far no leaking and no mess! Filing the tubes I originally got was a bit of a chore, so I cannot wait to try the syringe when I fill these tubes. (all pictures below are actually ginormous… just click image to see larger)

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Yaby Cosmetics fillable tubes


From Yaby the next booth at which I stopped was Youngblood Cosmetics, also because friends were working the booth. What can I say? Half of why I do to Trade Shows is to see fellow artists whom I don’t normally get to see because we’re all too busy! Youngblood is one of the first professional grade mineral cosmetics lines to hit the market. The foundations, which are of course the crux of the line, feel light and weightless as most mineral foundations do, but they are highly pigmented, non-shimmery/reflective and give great coverage. They also come in a great range of colors. I did not need any foundations – in fact I didn’t really need anything from Youngblood – but that did not stop me from buying some product anyway! LOL! Youngblood had a great show promotion on their Artiste palettes. As you can see these are great neutral colors. They have great texture and blendability and they are not overly shimmery (in fact there appear to be some mattes). These would be great for commercial/advertising/lifestyle jobs, bridal work or even for gifts or for yourself. For me they will be making an appearance on a lifestyle or commercial job soon I’m sure.

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Youngblood Cosmetics Artiste Palettes in Tickled Pink and Nude Awakening


I stopped by the Cinema Secrets booth for a moment because I was out of foundation palettes for darker skintones and I think CS has the best color range of any of the pro brands for dark skins. I always buy palettes #9 and #10 and I’m covered from medium to ebony, red or yellow undertones.

The last item that I had no business purchasing but I did anyway was a GLORIOUS new lipstick palette from Kevyn Aucoin Beauty. It is so exciting to have premium brands attending the trade shows these days! The KA lip palette is a beautiful new spring color collection. There are multiple finishes within the palette; sheers, shimmer and cremes which can be mixed and matched, layered, applied sheerly or built up to be opaque. The texture is creamy and luxurious feeling without being overly shiny. Fantastic! My A-1 purchase of the show! (even though I said I wasn’t going to buy anything at the show…)

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Kevyn Aucoin cosmetics lip palette - "The Spring Lip"


As far as the education goes there was a lot to choose from there as well. Upon cursory glance at the schedule, there was nothing initially of personal interest. As is always the case, there were a lot of classes/workshops centered around film and TV (IMATS was started by a Union makeup artist), and classes/workshops geared towards newer artists. Included in the price of the Exhibition ticket this year were several good demonstrations on the main exhibit floor. I caught a bit of the HD Make-up Techniques: Airbrush and Beyond demo which was conducted by David Kasfeld – founder of Obsessive Compulsive Cosmetics and also part of the Runway Redefined demo led by Kevin James Bennett (sponsored by Royal and Langnickel Brushes).

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Kevin James Benett demonstraton "Runway Redefined"


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David Klasfeld demonstration "HD Make-up Techniques: Airbrush and Beyond "


Right as I was thinking it was lunchtime, however, I noticed that there was going to be a classroom discussion on obtaining an agent. Trade shows usually have a workshop on this subject, as this is obviously a highly topical discussion. These panel discussions do not, however, usually include agents from top agencies, and this one did. This panel included Timothy Priano, owner of Artists by Timothy Priano, Frank Moore, agent at Celestine Agency and Madeline Leonard, director of the Cloutier Agency (now called Cloutier Remix). That’s an amazing panel, folks. Even as someone who has been with an agency I learned a lot AND I got to meet and talk to people who are generally very difficult to reach. Good agents are busy people and not generally easily accessible. For me, being represented by an agency of this caliber is the next step in my career. So while shopping was great and all, this panel and the conversation I had afterward made buying a ticket for this show entirely worth it! For those at the trade show serious about a high level print career, this was a Do No Miss workshop.

I had not been to IMATS in at least two years due to work/schedule conflicts and I have to say this was the best one I’d been to in quite some time. Back when IMATS first started it was the only game in town, but then other trade shows started to appear over the years. Competition can either make something buckle or make it better. I was really happy to see that IMATS has really been taking the suggestions over the years in and is really growing and improving the show both in terms of quality of vendors and (overall) quality of presenters. I had a great day and I look forward to attending next year! (if I’m not booked 馃槈 )