#BizTalk – Late Pass – IMATS LA 2017

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

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I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

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a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 😀

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The actor underneath this makeup is in his mid-30s

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someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

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new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

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Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

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Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 😀
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#BizTalk – Quick Visit Makeup Show San Francisco Pop Up

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The Makeup Show SF took place August 13th and 14th…

…and I happened to be in town to stop by for a visit. I teach periodically right across the street at the Blush School of Makeup, and both years so far, the SF Pop Up has taken place during my classes. The first SF Pop Up show – which took place last year – I think I was in the middle of one of my teaching stints. This year, the show took place the Saturday before I was to make my drive back down to LA. Therefore I wasn’t really able to spend as much time as the show as I might have under normal circumstances. But, I did go, I did shop, I saw some of my students and fellow teachers and it was a GORGEOUS day that day in San Francisco. A perfect last day before hitting the road…

Right off the bat a big difference for me was I did not attend any of the education. I actually went to the show with specific shopping in mind so since time was a factor I just focused on that. But the usual Makeup Show suspects were there to share their knowledge. I saw Orlando Santiago as he was arriving but I didn’t try to say Hi (you know how when you first arrive somewhere and haven’t had time to settle yet and folks jump in your face immediately? Yeah…I didn’t want to do a bro like that…). The fab Eugenia Weston gave one of her brow lessons (if you do not have her Brow Book, I suggest you rectify that). I saw Sian Richards at her London Brush Company booth but I’m not sure if she taught this year. Her demo was one of my favorites from last year. And James Vincent led a panel on diversity in the industry. Actually speaking of James Vincent, do you know what he said to me when we spoke briefly?

James Vincent told me I am one of his favorite makeup educators.

Awesome, right? He actually came to the school last year during my class and gave a demo and introduced the students to the Pop Up, etc. I wish he could have done so again this year HOWEVER several of my students were able to see him in demo at NARS Filmore (my fave NARS boutique) at a pre-show event. But I digress…

For the most part I wanted to shop. I wanted product from NARS, the Esum Kit Bag from MUSE Beauty Pro, and I wanted empty pallettes from Make Up For Ever. Welp, 2 out of 3 ain’t bad. Trying to navigate the show was a bit of a challenge because the space is small and the crowd was large. So me trying to see booths was a whole lotta this…


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and this..

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and this…

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and this…

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So somewhere in all of that was Make Up For Ever but I wasn’t trying to deal with it so I had to move on without them. I actually might have left without finding NARS (they were in stealth mode and didn’t even have signage up), but I ran into these two fabulous people.


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Fabulous former students/emerging artists Hilary @loftartistry and Miss Ian
I’m not even good with my camera yet but the difference between it and my iPhone is striking. Wow. (This is clearly shot on iPhone)


and they directed me where to go. Sadly the crazy floor situation also meant that I didn’t get to explore newer brands as much as I would have liked although I did run into two that really caught my eye.


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HAN Skincare Cosmetics seems to be taking their cue from 100% Pure Apothecary in being not only naturally derived, but using vegetable pigments as the primary colorant in their cosmetics. The brand had a pretty decent color range and the textures were very nice. And as you can see, the cheek stain on my hand had some level of pigmentation to it. My interest is adequately piqued that I’ll probably get some to try out…


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me hand-modeling HAN Skincare Cosmetics Cheek Stains


The other brand I found intriguing was Pure Airbrush whose airbrush foundation – if not a natural/naturally derived formulation – has no Parabens (!), no silicone, no fragrance and no oil in a water-based formulation. Most airbrush formulations are a straight-up chemical stew, so I would be interested to try this and see how it performs. The “system” looks to be one of those “Luminesse”-type personal use airbrush set-ups so I would skip that but I will likely order a bottle of the foundation to play with it.


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NOW – all this said about the space situation, it was greatly improved from last year with a much better layout and a much better flow. There’s just so much that can be done since it is a popular event taking place in a basement level. I wouldn’t be surprised if they have to move it if it continues to grow in popularity (again – PLEASE make sure any new location is train friendly, thanks!). I think these smaller Pop-Up shows are great for the smaller markets that probably do not have a large enough creative community to support a full sized show, but whose creative community deserve support and access and education. It was a fun way to spend a Saturday.

(If you missed my “haul” post from yesterday, you can read it here.)

Did you make it to the show? I wanna hear from ya! Share your experience in the Comments…

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#MaquillajeLunes – Delia’s Take PHAMExpo 2016

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Longtime readers of Makeup to Go will remember “Maquillaje Para Go”…

written by my makeup buddy and Blogstress En Español Delia Jimenez Owens. Well Delia is BACK! It took some convincing and I may have had to rough her up just a bit in a dark alley, but I got her to write a lil sumthin sumthin for us. To get the ball back rolling, here’s Delia’s Take PHAMExpo 2016. Let us hope this marks the return of regular contributions from miss Del. (scroll down to read in English)

Fue un gran fin de semana en el PHaMExpo. Una de las primeras cosas que noté fue que el show parecía un poco más pequeña de lo que recuerdo del año pasado. Aparte de eso, fue sin duda la calidad sobre la cantidad. Había unos cuantos nuevos vendedores que tuve la oportunidad de visitar, así como algunos profesionales de la industria que tenía ganas de escuchar. Lo hice a tiempo para coger la última hora de Pro ofrecido en show y no me decepcionó. Uno de los vendedores que estaba emocionada de ver eran las personas de Smith Cosméticos. Tengo su Smithfolio y necesitaba comprar unas paginas extra por ello. Si usted no sabe lo que el Smithfolio es, es básicamente una cuaderno que contiene 4 páginas o “plates”. Los plates pueden sostener brochas, brillos de labios, lápices labiales y que incluso tienen algunas paginas de malla que pueden contener materiales desechables o cualquier otros elementos sueltos. Es una joya para la organización. A pesar de que estaban fuera de la pagina que quería, me he comprado otros dos y estoy muy satisfecho con mi compra.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


Un nuevo descubrimiento para mí era Dep Make-Up. Tenían una buena visualización de las pestañas y barras de labios líquidos en tonos muy agradable así que por supuesto que tenía que conseguir algunas de las barras de labios. Tengo que decir que me quedé muy impresionada. Literalmente duró para siempre. Incluso después de comer y beber y dormir con él puesto. Se me hizo un poco seqo, pero un poco de chapstick ayudó con eso.


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DEP Makeup lashes (click to see larger)


Después de un poco de compras en el primer día, hice tiempo para sentarme en la conferencia de un artista muy conocido en la industria, Patti Dubroff. La he escuchado hablar un par de veces en diferentes eventos y nunca decepciona. Ella es abierta y honesta acerca de la industria y no se contiene. Ella nos llevó a través de las diversas etapas de su carrera y lo que la llevó a llegar a donde está hoy. A pesar de que ella no era espisifica, hablo acerca maquillaje y los medios sociales. Eso pareció abrir una lata de gusanos por que varias preguntas acerca de su opinión sobre “artista de maquillaje” en las redes sociales. La única cosa que puedo decir acerca de esto es que ella básicamente dijo lo que cada artista de maquillaje profesional (y por el profesional, me refiero a los que se ganan la vida haciendo el maquillaje) ha pensado: Hacer maquillaje en sí mismo, no necesariamente quiere decir que es un artista de maquillaje profesional.


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Termine el día con una visita a la cabina de fotos NYX donde Tania y yo nos tomamos esta imagen fabulosa. También dejamos con su nuevo rimel Doubel Stacked Mascara.


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El segundo día estaba a punto de reunirme con viejos amigos y conocer otros nuevos. Por supuesto que me detuvo en el stand de Embyrolisse y consegui crema hidratante. También compré su tratamiento radiante de ojos. He oído muchas cosas acerca de este y no puede esperar para probarlo.


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goodies from Embryolisse (click to see larger)


Una parada se hizo también en el stand de Gleam by Melanie Mills, donde me encontré con mi amigo y compañero artista de maquillaje Melanie Ramírez. Mel nos mostró una demostración de cómo los polvos GMM y cómo se puede utilizar como ilumindadores de todo el cuerpo.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


Uno de los vendedores que estaba feliz de ver era China Glaze. He estado esperando para añadir a mi colección de laca de uñas y este era el momento perfecto. Tenían un surtido de colores y tratamientos de uñas y sus precios eran más que razonable. Véase más abajo para una foto de mi recorrido China Glaze.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


La última parada estaba sentada en la conferencia de Melanie Inglessis. Ella habló acerca las agencias y ser asistente y cómo ha llegado a donde está ahora siendo una de las superior maquillistas en Los Angeles. Una cosa que menciono que realmente se me hizo impact, era como ella fue asistente por casi 14 años antes de que ella se fue por su cuenta. Realmente perfecciono su arte y ayudó a muchos artistas superior para llegar a donde está hoy. Ella ofreció sugerencias sobre cómo ayudar a los artistas de la agencia (comuniquese con la agencia) y las expectativas de ser asistente. Siempre me gusta escuchar lo que Melanie tiene que decir porque ella es tan generosa en compartir sus conocimientos sobre la industria .

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celebrity makeup artist Melanie Inglessis

En general, disfruté de mi experiencia en PHaME este año. Tengo la sensación que este programa sólo va a mejorar con el tiempo. Espero para el próximo año para ver que tienen en sus paneles y que nuevos vendedores van a tener.

Delia Jiménez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

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It was a great weekend at the PHamExpo. One of the first things I noticed was that the show seemed somewhat smaller than I remember from years past. That aside, it was definitely quality over quantity. There were a few new vendors that I was able to visit as well as some top industry professionals that I was looking forward to listening to. I made it in time to catch the last Pro hour offered on the show room floor and I was not disappointed.

One of the vendors I was excited to see were the folks from Smith Cosmetics. I have their Smithfolio and needed to buy a few extra plates for it. If you don’t know what the Smithfolio is, it’s basically a zipper folder that holds 4 pages or “plates”. The plates can hold brushes, lip glosses, lip pencils and they even have some mesh plates that can hold disposables or any other loose items. It’s a gem for organization. Although they were sold out of the plate I wanted, I bought two others and am very satisfied with my purchase.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


A new find for me was Dep Make-Up. They had a nice display of lashes and liquid lipsticks in really nice shades so of course I had to get a few of the lipsticks. I have to say, I was very impressed. It literally lasted forever. Even after eating and drinking and sleeping with it on. It did dry out a little on me, but a little chapstick helped with that.


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DEP Makeup lashes (click to see larger)


After a little shopping on the first day, I made time to sit in on celebrity artist, Patti Dubroff’s lecture on the industry. I have listened to her speak a few times at different events and she never disappoints. She is up front and honest about what the industry and doesn’t hold back. She took us through the various stages of her career and what it took her to get where she is today. Although she didn’t get specific with it, she did touch on make-up and social media. That seemed to open up a can of worms as various questions were asked about her opinion on ” make-up artist” on social media. The only thing I can say about this is that she basically said what every professional make-up artist (and by professional, I mean those that make their living doing make-up) has been thinking: Doing make-up on yourself, doesn’t necessarily make you a professional make-up artist.


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I wrapped up the day with a visit to NYX photo booth where the Tania and I took this fab picture. We also left with their new NYX Double Stacked Mascara.


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Day two was about meeting up with old friends and meeting new ones. Of course I stopped at the Embyrolisse booth and stocked up on moisturizer. I also purchased their Radiant Eye treatment stick. I’ve heard many great things about this and cant’ wait to try it out.


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goodies from Embryolisse (click to see larger)


A stop was also made at Gleam by Melanie Mills booth where I ran into my friend and fellow make-up artist Melanie Ramirez. Mel showed us a demo of how the GMM powders and how it can be used as highlighters all over the body.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


One of the vendors I was happy to see there was China Glaze. I’ve been wanting to add to my nailpolish collection and this was the perfect time. They had an assortment of colors and nail treatments and their prices were more than fair. See below for a snap shot of my China Glaze haul.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


Last stop was sitting in on Melanie Inglessis lecture. She spoke about agencies and assisting and how she got to where she is now being one of the top celebrity make-up artist in Los Angeles. One thing she mentioned that really stood out to me, was how she assisted for almost 14 years before she went off on her own. She put time in to really perfect her craft and assisted many top artist to get where she is today. She offered suggestions as to how assist agency artists (contact agency) as well as went over assistant expectations. I always enjoy listening to what Melanie has to say because she is so generous in sharing her knowledge on the industry.


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celebrity makeup artist Melanie Inglessis


Overall, I really enjoyed my experience at PHaME this year. I have a feeling this show is only going to get better with time. I look forward to next year to see who they will have on their educational panels and which new vendors join the fun!

Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follow her on Twitter @DeliaJOwens.

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Baby Remember My Name – PHAMExpo 2016

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it was busy this year…remember PHAMExpo is open to the public and all makeup-istas are welcome 🙂


PHAMExpo is creating a niche

…and staking its claim amongst the Titans of the makeup tradeshows….Last weekend, June 5 & 6, PHAMExpo 2016 marked my return to the PHAMExpo. I missed last year due to technical difficulties but I hear it was the best yet so I was eager to reconnect. The fine folks at PHAMExpo were so kind as to provide passes to myself and my blogstress En Español, Delia, so away we went for both days.

Overall impressions are the PHAMExpo is distinguishing itself not only by including hair and nails but also by bridging together the increasingly disparate aspects of the beauty biz; the Influencers and the Artists. That’s a tall order as the two sides – while we utilize the same medium (makeup) – don’t really speak the same language and there were times when that really showed.

For this show I had three objectives; hit the shopping floor and see as many of the new brands as I could, visit with my regular vendors who were in attendance, and see 3 of the Keynote Speakers who stood out to me. I was successful with all tasks! If you don’t care about all my wordiness 😉 , please skip ahead as my “Haul” pictures come at the end of the article. But first, the speakers. I must apologize to the folks I saw on Day One, I forgot to bring my real camera so I had to iPhone it :\ …


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Roshar and his completed demo creation (he made the headpiece, too)


I’ve known Roshar for quite some time (he even shouted me out during his demo!), and it’s been fantastic to see how his career has blossomed. Hard work pays off!


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Pati Dubroff was inspiring as always…


Pati “Prema” Dubroff is one of my personal favorite artists and has been for quite some time so I always enjoy her whenever I hear her speak. Another big benefit of PHAMExpo – at least for right now – is that since it is a smaller show the Keynotes are more intimate, there is more time for Q and A, and people actually have time to speak to the presenters after they’ve finished. One of the things Pati spoke of that really touched me personally was how this industry is filled with highs and lows and part of being a working artist is just getting through it and pushing forward. Boy is it ever, and I really needed to hear that. Thanks Ms. Dubroff!


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Melanie Inglessis keeping it all the way real


The last speaker I really wanted to make sure I caught was Melanie Inglessis. A fixture in the celebrity makeup scene, she tends to A-listers attending everything from the Academy Awards to the Met Ball. Like Pati Dubroff, she was just very real and honest. One of the things she was most honest about is working with celebrities and how you do not always get to work the way you want to or do what you want to do. In yielding to make a celeb comfortable, you may have to compromise your work (i.e. – they’re constantly looking down at their cellphone and you just have to work around it or risk not being booked again). The other thing she mentioned is something I repeat like a mantra when I’m teaching; In order to really grow a career you need to NUTURE a specific path – Melanie Inglessis @ PHAMExpo . You can switch streams if you want, but you cannot grow a career doing a “little bit of this” and a “little bit of that”.

NOW – An example of how the Influencers and the Artists worlds do not always align;

Pati spoke on Saturday and Melanie spoke on Sunday and yet during both Keynotes, one of the vendors on the floor (a very popular brand) was throwing items out into the crowd waiting in line and there were VERY loud bursts of screaming. So loud that even though the main stage was on the opposite side of the convention hall, you could not hear the Keynote speakers during these outbursts and in fact both ladies were distracted by it. The crowd that wants to stand in line while someone throws out product is not the same crowd that wants to hear two premiere artists speak about their careers. Something to think about going forward.

OK – soapbox over, on to the Haul 😉 One of the things I really enjoy about PHAMExpo is that since they are a slightly smaller show (for now), they still have room for smaller, indie brands that the Big Guys don’t.


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 smith cosmetics smith brushes makeup brushes

FABULOUS brushes from Smith Cosmetics


One of my main goals was to visit the Smith Cosmetics booth after hearing so much about their brushes and the Smithfolio. I have no use for a Smithfolio, but y’all know I’m a brush fanatic. I LOVE the way these feel in hand. The handles are uniquely shaped to sit perfectly in hand and they are just weighted enough to have gusto without being heavy. I cannot WAIT to use these and I will give a report when I do…

(click on image for color names)

makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 stephen dimmick glossi girl cosmetics

#lipstickgoals…click for color names


My other goal was to FINALLY get the Glossigirl Cosmetics lipsticks! They were at a great show price so I did not miss my chance (for whatever reason I didn’t strike when they were at IMATS). These lipsticks are creamy, rich, highly pigmented sticks of vegan yumminess. And the colors are amaze and the mixing possibilities are endless. Again, I cannot WAIT to try these on a job soonT!


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 aboni cosmetics

SERIOUS liquid lipcolors from Aboni cosmetics


Let me say right now that I am a lipcolor fiend, and I realized after the show that almost everything I looked at and bought was a lipcolor of some kind. LOL! Anyway, Aboni Cosmetics was a new line at the show. When I went back to purchase the color I had my eye on, they were sold out 🙁 But let me tell you; these colors do NOT come off.

(click on image for color/brand names)

makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 aboni cosmetics, dep makeup

These did NOT want to come off!…click to see whose who…


They do Not. Come. Off. This was my hand after several washings (as I’m sure you can tell). Eventually two of the colors wore down (not all the way off) but two of them (the dark maroon and the bright teal) I had to use coconut oil to take off before I went to bed. So if you need lipcolor that goes on and on and onon and on and it don’t stop ’till the break of dawn…

(click on image for color names)

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I feel in love with Dep Makeup’s liquid lipcolors and their booth was super cute too. These are probably not going into my kit…we’ll see… 😉 Click to see color names…


The other brand that did not come off in the hand swatch above was DEP Makeup. I was drawn in by their overall presentation. The booth was well laid out, the packaging is pretty, they had a DJ, a guy was doing the My Boo Running Man, it was just a great booth. And then the colors of the liquid lippie were fab AND as you can see, they last. Nice find.


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 stilazzi frends beauty

Stilazzi brushes, exclusive to Frends Beauty


Brushes and lips, lips and brushes. lol. I was more intrigued by the brush shape of these Stilazzi brushes than the fiber (feels like some type of synthetic or possibly a synthetic mix). I do like the weight and shape of the handles, although white handles in a Pro kit – dunno about the upkeep on these. We shall see. Anyway, Stilazzi brand is exclusive to Frends Beauty and I like supporting my homies at Frends so that’s groovy… Speaking of homies there were a lot of my fab people in attendance working the various booths, or just in attendance supporting the show. Always fab to run into folks…


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 kevyn aucoin, frends, embryolisse

@sameetatu, @cristallewellynmua, @purelycosmetics & @yvelissamunoz looking fab at PHAMExpo


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Fab ladies, fab artists (Sharon Gault and another artist who is familiar to me but I don’t know her name 🙁 )

Bonblissity was another booth that drew me in with it’s fabulousness. I usually completely ignore non-makeup booths but the setup was so nice AND the product REALLY works. I didn’t even need lotion after he finished with the scrub on my hands. (and yes they had a fully functional sink in their booth!)


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cute and functional skin scrubs from Bonblissity


Towards the end of Day 2 when I could no longer think I ran into the Stefania Organics booth which drew me in with it’s intoxicating aroma. There were two new brush cleaner brands on site at the show and if my brain had been turned on, this is the one I would have purchased (I noticed that most of my makeup artist friends chose the other one which was very nice as well). Even if I didn’t like it as a brush cleaner it also works as a hand sanitizer and all 4 of the scents were A M A Z I N G. All natural, essential oil based, none of that synthetic scent garbage. Why I didn’t just buy this at the time is BEYOND ME because I’ve been regretting it ever since. That Lemongrass based Queen of Hearts scent was a Tania magnet. In fact let me go place an order after I post this article… Delia got a sample in her gift bag so she’ll write about it I’m sure in her PHAMExpo post which will go live on Monday


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 stefania organics brush cleaner hand sanitizer

the team of Stefania Organics brush cleaner and hand sanitizer in one!


I told you I bought lips and brushes and brushes and lips. LA Girl – of the famed “Pro” HD Concealer – was on hand. While I do like the concealer as a highlighter on women of color (I don’t actually think its great as a concealer), I was more interested in their lip colors. The Glazed Lip Paints come in great nudes and bright poppy colors and at the show they were too inexpensive not to try. They are similar in texture and finish to OCC Lip Tars, but I need to read if these are vegan like OCC.

(click on image for color names)

makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 la girl cosmetics la girl glazed lip color

fun colors from LA Girl cosmetics…click to see color names


All in all I definitely had a great weekend! While there were little tweaks I would make to the show to suit my perfect world ;), I definitely think PHAMExpo is a show well worth attending for pros and consumers alike. I look forward to doing so again next year.

(NOPE – this isn’t a sponsored post. The fine folks at PHAMExpo provided passes but otherwise they did not know if I’d go, if I’d shop and/or if so what I’d purchase, nor did they do not know whether or not I’d do a post on the show. As a pro artist, I try to cover all of the makeup trade shows.)

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A Tale of Two Trade Shows 2016 edition

makeup to go blog a tale of two trade shows 2016 edition imats the makeup show

I love the makeup tradeshows…

I try to hit as many as I can, and I’ve done so for quite some time now. In fact my original “A Tale of Two Trade Shows” posted back in 2009(!!!). For A Tale of Two Trade Shows 2016 Edition, it’s been fun to reflect on what has keeps me coming back for more. Ultimately, I love the community building, I love seeing my artist friends whom I normally do not get to see, nowadays I love seeing my students as this is a whole new and exciting world for them (like it was for me back in 1812 at the very first IMATS), and I LOVE LOVE LOVE all of the education that is available. The shopping is cool, too, but more on that in a minute. With IMATS being more Film/TV/FX oriented and The Makeup Show being more Beauty Biz oriented, I have liked IMATS and loved The Makeup Show.

Not this year.

Make no mistake: I enjoyed both shows for sure. And definitely both shows are well organized and thoughtfully produced. I just felt that IMATS made some changes that took the show up to an Eleven this year. Here’s what was working, and what might need to be worked on, IMO for each show…

IMATS LA

20 years in, IMATS has had its share of ups and downs. Through it all the organizers have always listened to the artists community that attends the shows, and been willing to try to change to meet the needs of said community.

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industry expert panel with Melissa Street, Eve Pearl and DeShawn Hatcher (not in view is Michael Key)


Pros

– PRO CARDS: First and foremost I must thank the organizers of IMATS for the Pro Cards. The Pro Cards offer student and professional artists various benefits including discounted entry into IMATS and discounts on subscriptions to Makeup Artist Magazine, etc. I am a Gold card member, and I have to say; it’s a little thing but it’s a big thing. It’s a little thing in that it is no problem to pay for the Show, I have before and I would do so again. BUT it’s a big thing to be appreciated for my career. No, I’m not a “star” artist like those who do the Keynotes, but I am a established, working artist and have been for a while and it is nice for the many of us who fall into that category to be recognized as such. Thank you!

– PRO NIGHT: I couldn’t make Pro Night IMATS 2015 and trying to get anything during the show once it was open to the public was a nightmare. This year I took FULL advantage of having time and space to talk to vendors and shop. Yay Pro Night!

– INFLUENCERS HALL: This was the best change of the show, full stop. For folks who are into the social media influencers, artists, and brands they had their own hall with their own stage. This meant that the education out on the main exhibit hall stage (and breakout rooms) stayed more on-topic for pro/aspiring pro makeup artists, AND the main exhibit floor never became over-the-top crowded unlike past years (although the line for Kat Von D. Cosmetics – which was in the Main exhibit hall – was no joke all weekend).

makeup to go blog a tale of two trade shows 2016 edition social media influencers IMATS

Brian Champagne and some of the leading ladies of the social media beauty expert sphere…


– ONSITE BOOKSTORE: The makeup shopping was fine and pretty much consisted of the usual suspects. This was fine with me as I had specific stuff I needed and I did some shopping damage. However the Bookstore did me in. Did. Me. In. If you’re a fan of makeup books – as I am – it was nearly impossible to get away.

Cons

– NOT MANY: I wish it was a Peet’s Coffee instead of a Starbucks inside the Pasadena Convention Center. As far as show improvements; some vendors offered pro pricing with the proper credentials throughout the weekend, but most did not once the doors were open to the public. I’d like to see that change because it’s not always possible for working pros to attend Pro Night. Other than that, I went to the show for a little bit all three days, and I thoroughly enjoyed all of it.

The Makeup Show

This was the Makeup Show’s eighth year in Los Angeles. When IMATS was around 10 years old, I remember feeling like it might be time for some changes, and this is how I felt at The Makeup Show this year. The Makeup Show 2015 was stellar, but this year I felt like The Makeup Show could use some freshening.

Pros

– KEYNOTE SPEAKERS: The Makeup Show never fails to get incredible leaders from the beauty world to come speak and demo at the shows, and I always walk away educated and inspired. This year I saw Charlie Green whom a lot of younger makeup artists may not know but who was hugely influential in, say, the early 2000s. Hearing the “come up” stories of top artists is always inspiring to me. I also saw Scott Barnes, whom I’ve seen many times before, but I still managed to learn some new techniques to try. I love it when that happens.

makeup to go blog a tale of two trade shows 2016 edition charlie green the makeup show

Keynote Speaker Charlie Green

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Charlie Green in demo


– PRO ONLY: Not sure about other cites, but in Los Angeles, The Makeup Show is a trade show open only to people involved with the profession of makeup. While the requirements are not necessarily stringent, it makes enough of a difference in both the numbers and the energy of attendees that the vibe is much more chill. Also vendors honor Pro Discount rates all weekend so there’s no mad dash to buy everything during one night for the Pros.

Neutral

– VERY SHOPPING CENTRIC: Obviously IMATS features a full-on shopping experience as well. That’s why a lot of people attend, in fact I’d say it’s why most people attend. What was interesting, and why I bring this up as a “Neutral” is that I attended two different Lectures the topics of which did not suggest that product was going to be a center of discussion, but then product did end up being a main talking point. Hmmmm…

Cons

– ACKNOWLEDGE YOUR PROS: I have to be honest that my disappointment with the show started before the show. I had been on hold for a job out of town over the dates of the show. Once I knew for sure that wasn’t happening, I bought my ticket and made a professional inquiry by email regarding the show. My email was not answered. Contrast that to my feeling fully acknowledged by IMATS – including I had to make a lame, totally my fault, last minute rush request and they both answered my email and fulfilled the request – and… yeah. Not good. I almost didn’t go to The Makeup Show because of it. I understand folks are busy and a “no” is fine, but not responding at all – which as of me proofreading this post at 11:115pm, 3/31/16 I STILL have not received a response – is just plain rude. And unprofessional.

– ACKNOWLEDGE YOUR PROS pt DEUX: Obviously a show like this is going to primarily skew towards newer artists. I think if The Makeup Show wants to keep more established artists engaged it may be time to change up the content a bit. The Keynotes, as stated before, were fantastic. In my opinion, however, a lot of the Breakout sessions were pretty much like previous year’s breakouts. There’s only so many times one can really talk about brows, or contouring or the like. Myself and most of my peers either already have an agent or we’ve had one before, or we’re in the Union, etc. I think it might be time to change things up a bit with fresh content in the breakout sessions that would appeal to artists of all levels.

Again, The Makeup Show is a well curated, well executed event that people work very hard to produce. Do I think it could use some changing up? Yep. Will I attend again in the future? Yep (unless I’m booked).

makeup to go blog a tale of two trade shows 2016 edition diversity the makeup show

Diversity Panel Discussion featuring Lori Taylor-Davis, Melanie Mills, Nick Lujan, and Ruby Polanco moderated by James Vincent


What’d Ya Get?!?

I did buy some things, particularly at IMATS. I swore I wasn’t going to get anything at The Makeup Show but I still ended up buying a lil sumthin’ sumthin’ 😉 Details to come in the form of product reviews in upcoming posts…

Next up; PHAME Expo in June. Unless I’m booked 😉

makeup to go blog a tale of two trade shows 2016 edition verve coffee

$6.75 almond latte. But it was delish…


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