#BizTalk – Late Pass – IMATS LA 2017

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

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I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

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a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 😀

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The actor underneath this makeup is in his mid-30s

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someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

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new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

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Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

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Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 😀
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Skinwerks Make Up For Ever Ultra HD

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Please Note: I was given these items as Gratis for a job I was doing in my work as a makeup artist. This is not a sponsored review post, in fact Make Up For Ever does not know this post is happening (until I tell them about it). 🙂


For a beauty makeup artist, skin is everything…

so I’m starting a new series here on the blog called “Skinwerks”. A play on both “skin work” – which is all the foundational elements of doing a makeup – and “Makeupwerks” which is my portfolio website for my work as a makeup artist. Clever, no? No? Well anyway…

I get asked a lot why I have so many different foundations. Well, for a beauty makeup artist I cannot imagine that there is anything more important than the skin work (which is why I also have a lot of different skincare). All the colorful eyes, sculpted cheeks and fierce lips won’t pop against a bad complexion. And by bad complexion I do not mean skin that is broken out, etc. Those things can be fixed with proper skin work. By bad complexion I mean wrong foundation match, wrong product use for the skin that is being worked on, heavy-handed cakiness, etc. etc. This is PARTICULARLY true if any kind of photography is part of the equation! I previously did a post on Foundations and it was a popular post, so I want to go a bit more in-depth and talk about my old loves and new discoveries.

What Am I Looking For In A Foundation?

When I’m looking at a foundation, I’m evaluating;

– Color range: Does it have a wide range of colors and undertones for all skin tones?
– Coverage: Sheer, Medium (my favorite), or Full and is the coverage buildable?
– Finish: I’ll explain more in-depth in a future post but basically the Finish refers to how the foundation looks once it’s set.
– Wear: How long does it last?

To start this column, we’re looking at Make Up For Ever Ultra HD Invisible Cover Foundation and the Ultra HD Invisible Cover Concealer (and as a bonus, the MUFE Pro Sculpting Palette for contour and highlight), which I’ve recently re-discovered.

Skinwerks Make Up For Ever Ultra HD

PROS
– Foundation: Medium coverage, easily buildable to Full coverage
– Foundation: Excellent color range
– Foundation: Lotion-weight liquid formula
– Concealer: Covers and corrects in one
– Concealer: lightweight texture
– Concealer: good coverage
– All Three: Readily available at Sephora

CONS
– Foundation: finishes a little matte, but is adjustable
– Concealer: Could offer a few more shades on the very fair and very deep end
– Sculpting Palette: Seems to run a bit warm

Both the MUFE HD liquid foundation and concealer were reformulated in 2015 due to the advancements in HD camera technology. The Make Up For Ever Ultra HD Foundation was reformulated into a lighter “lotion” weight liquid that still maintains the level of pigmentation necessary for HD photography. However, it is also an excellent – and popular – option for personal use as the HD formulation is water based, and has illuminating properties so it doesn’t look “flat”.

As much as I like the new formula foundation, the new formula Ultra HD concealer is phenomenal. Phenomenal. It’s super lightweight and at first glance it looks like it would do absolutely nothing. YET when applied it both covers and corrects while still leaving the area looking like SKIN.

Lastly, my preference is to also do any contouring that I plan to do during my initial skin work so that it looks like skin and less heavy than some of the contouring you might see online. Therefore, as I’ve had the Make Up For Ever Pro Sculpting Face Palette for a little while, I decided to throw it into this demo as well.

My friend Erin was so kind as to be my model for this trial so let’s take a look…

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clean face…as you can see Erin has fab skin already…as you can also see, she is a nut. We were laughing about something…


So here’s our before. Erin is about my age and we’ve been friends for about 572 years. She’s a former private chef, now starting a counseling practice, wife and mom, and all around badass chick. As you can see Erin has pretty, clear skin without a lot of skin issues. Just the standard redness between the brows, over the cheeks, around the nose and on the chin. As I started working on her I also remembered that her skin tends to run a bit on the dry side. ALSO as I started working on her I realized that she has almost NO discoloration under her eyes?!?! So instead of going for a lot of correction, I went for a more brightening effect to make her eyes pop.

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Foundation Only


COLOR(S) USED: Y245 (with a drop of R250 added)

Honestly, I did not care for the original HD foundation formulation at all. It was too opaque and too matte, in my opinion. I certainly would not have used it on anyone with drier skin or who has any texture in their skin as – in my experiences with it – the original formula settled and created more texture.

Erin doesn’t have discoloration, breakouts, etc. to deal with but like I mentioned her skin runs a tad dry and she does have a few fine lines. Therefore it’s important that any foundation she might use doesn’t settle and increase skin texture. As you can see, this new formula MUFE Ultra HD does not do that. When initially applied, it gives a Medium coverage that evens out skin without looking cakey, which is what we want. I’d call this kind of finish “skin realistic”. It just looks like you/your model/your talent has really great skin but without looking overly matte or overly sheeny. This type of finish is perfect for film and TV and it’s also what (I find) most women want to look like in their everyday lives.

PRO TIP / TECH TALK: I’ve used this foundation on a few jobs now and it is also quite malleable. For my commercial/lifestyle/fashion I tend to actually want a more sheeny finish, and I have been able to easily make that happen with the right skin prep. And in the event I want it to go more Full coverage, I just let the initial layer set and go back over it with another layer.

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No foundation or concealer

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Foundation-d and Concealer-d


COLOR(S) USED: Y21

It was hard to photograph the addition of the concealer since Erin does not have the courtesy of having visible discoloration under the eyes. 😉 On her I used a slightly lighter-than-normal color to brighten which is a trick I do a lot both for private clients and for photography. What I really wanted to illustrate was how it does NOT look like concealer AT ALL. Nor did it settle into under-eye lines and create unwanted texture. This is a truly excellent formulation.

PRO TIP: If I were trying to just correct and conceal instead of brighten I probably would have used Y31 or Y33

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Hmmm…that’s quite warm for a contour…


COLOR(S) USED: Contour color only

If I’m going to do any contouring, which for photography I usually do, now is the time. So here I’ve introduced the contour color from the sculpting palette. See how red it looks? That’s n’good. Shadows are not red, and when you are adding contour and highlight you’re basically adjusting shadow and light on the face to accentuate the bone structure.

The whole palette looks really red to me

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not entirely sure what to do with the color on the far right…

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Highlight, Contour, Illuminizer, Color (blush, maybe?)


In fairness, they do make different palettes for different skin tones, so it may just be this Tan Skin (#40) palette that looks super red. I’ll have to go take a look at the others.

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the Fabulous miss Erin


Here is miss Erin once everything is blended and buffed. Super pretty, right? I did not use any powder on her so it’s worth nothing that once totally set the Make Up For Ever HD Foundation goes a bit more matte. This makes sense for HD and it also increases its length of wear for both professional and personal use. And if you’re wondering if this product works for all skin tones, the answer is a resounding YES. Make Up For Ever has always been one of the best in terms of including foundations and concealers for ALL (I used to use their Modeling Fluide foundation on myself back in 1812). The HD foundation comes in a whopping 40 shades broken down by undertone – R is for red based, Y is for yellow based – and depth of shade with 1 being the lighter shades and 5 being the deepest shades. 180/R530, for example, is a red-based brown that’s fabulous on folks in my complexion range. The HD concealers come in 11 shades – including an orange corrector shade. Like I mentioned they could stand to add a very fair shade and a couple of deeper shades.

Since being given these products for a recent job, I’ve used the Ultra HD Invisible Cover Foundation and Concealer pretty often and on a wide variety of jobs from commercial, to fashion (I made the finish more sheeny), to private clientele. They’ve definitely made the rotation! (NOTE: There is also a recently introduced Ultra HD Stick foundation, but I haven’t tried that one yet so I’ll get to it in an upcoming post.)

Have you tried the Ultra HD Invisible Cover Liquid Foundation or Concealer? Whatd Ya Think? Let me know in comments. And if you have Foundation/Concealer questions, let me know in Comments and I’ll hit it in a future Skinwerks. 🙂

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#MaquillajeLunes – Delia’s Take PHAMExpo 2016

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Longtime readers of Makeup to Go will remember “Maquillaje Para Go”…

written by my makeup buddy and Blogstress En Español Delia Jimenez Owens. Well Delia is BACK! It took some convincing and I may have had to rough her up just a bit in a dark alley, but I got her to write a lil sumthin sumthin for us. To get the ball back rolling, here’s Delia’s Take PHAMExpo 2016. Let us hope this marks the return of regular contributions from miss Del. (scroll down to read in English)

Fue un gran fin de semana en el PHaMExpo. Una de las primeras cosas que noté fue que el show parecía un poco más pequeña de lo que recuerdo del año pasado. Aparte de eso, fue sin duda la calidad sobre la cantidad. Había unos cuantos nuevos vendedores que tuve la oportunidad de visitar, así como algunos profesionales de la industria que tenía ganas de escuchar. Lo hice a tiempo para coger la última hora de Pro ofrecido en show y no me decepcionó. Uno de los vendedores que estaba emocionada de ver eran las personas de Smith Cosméticos. Tengo su Smithfolio y necesitaba comprar unas paginas extra por ello. Si usted no sabe lo que el Smithfolio es, es básicamente una cuaderno que contiene 4 páginas o “plates”. Los plates pueden sostener brochas, brillos de labios, lápices labiales y que incluso tienen algunas paginas de malla que pueden contener materiales desechables o cualquier otros elementos sueltos. Es una joya para la organización. A pesar de que estaban fuera de la pagina que quería, me he comprado otros dos y estoy muy satisfecho con mi compra.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


Un nuevo descubrimiento para mí era Dep Make-Up. Tenían una buena visualización de las pestañas y barras de labios líquidos en tonos muy agradable así que por supuesto que tenía que conseguir algunas de las barras de labios. Tengo que decir que me quedé muy impresionada. Literalmente duró para siempre. Incluso después de comer y beber y dormir con él puesto. Se me hizo un poco seqo, pero un poco de chapstick ayudó con eso.


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DEP Makeup lashes (click to see larger)


Después de un poco de compras en el primer día, hice tiempo para sentarme en la conferencia de un artista muy conocido en la industria, Patti Dubroff. La he escuchado hablar un par de veces en diferentes eventos y nunca decepciona. Ella es abierta y honesta acerca de la industria y no se contiene. Ella nos llevó a través de las diversas etapas de su carrera y lo que la llevó a llegar a donde está hoy. A pesar de que ella no era espisifica, hablo acerca maquillaje y los medios sociales. Eso pareció abrir una lata de gusanos por que varias preguntas acerca de su opinión sobre “artista de maquillaje” en las redes sociales. La única cosa que puedo decir acerca de esto es que ella básicamente dijo lo que cada artista de maquillaje profesional (y por el profesional, me refiero a los que se ganan la vida haciendo el maquillaje) ha pensado: Hacer maquillaje en sí mismo, no necesariamente quiere decir que es un artista de maquillaje profesional.


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Termine el día con una visita a la cabina de fotos NYX donde Tania y yo nos tomamos esta imagen fabulosa. También dejamos con su nuevo rimel Doubel Stacked Mascara.


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El segundo día estaba a punto de reunirme con viejos amigos y conocer otros nuevos. Por supuesto que me detuvo en el stand de Embyrolisse y consegui crema hidratante. También compré su tratamiento radiante de ojos. He oído muchas cosas acerca de este y no puede esperar para probarlo.


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goodies from Embryolisse (click to see larger)


Una parada se hizo también en el stand de Gleam by Melanie Mills, donde me encontré con mi amigo y compañero artista de maquillaje Melanie Ramírez. Mel nos mostró una demostración de cómo los polvos GMM y cómo se puede utilizar como ilumindadores de todo el cuerpo.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


Uno de los vendedores que estaba feliz de ver era China Glaze. He estado esperando para añadir a mi colección de laca de uñas y este era el momento perfecto. Tenían un surtido de colores y tratamientos de uñas y sus precios eran más que razonable. Véase más abajo para una foto de mi recorrido China Glaze.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


La última parada estaba sentada en la conferencia de Melanie Inglessis. Ella habló acerca las agencias y ser asistente y cómo ha llegado a donde está ahora siendo una de las superior maquillistas en Los Angeles. Una cosa que menciono que realmente se me hizo impact, era como ella fue asistente por casi 14 años antes de que ella se fue por su cuenta. Realmente perfecciono su arte y ayudó a muchos artistas superior para llegar a donde está hoy. Ella ofreció sugerencias sobre cómo ayudar a los artistas de la agencia (comuniquese con la agencia) y las expectativas de ser asistente. Siempre me gusta escuchar lo que Melanie tiene que decir porque ella es tan generosa en compartir sus conocimientos sobre la industria .

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celebrity makeup artist Melanie Inglessis

En general, disfruté de mi experiencia en PHaME este año. Tengo la sensación que este programa sólo va a mejorar con el tiempo. Espero para el próximo año para ver que tienen en sus paneles y que nuevos vendedores van a tener.

Delia Jiménez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

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It was a great weekend at the PHamExpo. One of the first things I noticed was that the show seemed somewhat smaller than I remember from years past. That aside, it was definitely quality over quantity. There were a few new vendors that I was able to visit as well as some top industry professionals that I was looking forward to listening to. I made it in time to catch the last Pro hour offered on the show room floor and I was not disappointed.

One of the vendors I was excited to see were the folks from Smith Cosmetics. I have their Smithfolio and needed to buy a few extra plates for it. If you don’t know what the Smithfolio is, it’s basically a zipper folder that holds 4 pages or “plates”. The plates can hold brushes, lip glosses, lip pencils and they even have some mesh plates that can hold disposables or any other loose items. It’s a gem for organization. Although they were sold out of the plate I wanted, I bought two others and am very satisfied with my purchase.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


A new find for me was Dep Make-Up. They had a nice display of lashes and liquid lipsticks in really nice shades so of course I had to get a few of the lipsticks. I have to say, I was very impressed. It literally lasted forever. Even after eating and drinking and sleeping with it on. It did dry out a little on me, but a little chapstick helped with that.


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DEP Makeup lashes (click to see larger)


After a little shopping on the first day, I made time to sit in on celebrity artist, Patti Dubroff’s lecture on the industry. I have listened to her speak a few times at different events and she never disappoints. She is up front and honest about what the industry and doesn’t hold back. She took us through the various stages of her career and what it took her to get where she is today. Although she didn’t get specific with it, she did touch on make-up and social media. That seemed to open up a can of worms as various questions were asked about her opinion on ” make-up artist” on social media. The only thing I can say about this is that she basically said what every professional make-up artist (and by professional, I mean those that make their living doing make-up) has been thinking: Doing make-up on yourself, doesn’t necessarily make you a professional make-up artist.


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I wrapped up the day with a visit to NYX photo booth where the Tania and I took this fab picture. We also left with their new NYX Double Stacked Mascara.


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Day two was about meeting up with old friends and meeting new ones. Of course I stopped at the Embyrolisse booth and stocked up on moisturizer. I also purchased their Radiant Eye treatment stick. I’ve heard many great things about this and cant’ wait to try it out.


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goodies from Embryolisse (click to see larger)


A stop was also made at Gleam by Melanie Mills booth where I ran into my friend and fellow make-up artist Melanie Ramirez. Mel showed us a demo of how the GMM powders and how it can be used as highlighters all over the body.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


One of the vendors I was happy to see there was China Glaze. I’ve been wanting to add to my nailpolish collection and this was the perfect time. They had an assortment of colors and nail treatments and their prices were more than fair. See below for a snap shot of my China Glaze haul.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


Last stop was sitting in on Melanie Inglessis lecture. She spoke about agencies and assisting and how she got to where she is now being one of the top celebrity make-up artist in Los Angeles. One thing she mentioned that really stood out to me, was how she assisted for almost 14 years before she went off on her own. She put time in to really perfect her craft and assisted many top artist to get where she is today. She offered suggestions as to how assist agency artists (contact agency) as well as went over assistant expectations. I always enjoy listening to what Melanie has to say because she is so generous in sharing her knowledge on the industry.


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 delia jimenez owens maquillaje para go Delia's Take PHAMExpo 2016 melanie inglessis

celebrity makeup artist Melanie Inglessis


Overall, I really enjoyed my experience at PHaME this year. I have a feeling this show is only going to get better with time. I look forward to next year to see who they will have on their educational panels and which new vendors join the fun!

Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follow her on Twitter @DeliaJOwens.

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Baby Remember My Name – PHAMExpo 2016

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it was busy this year…remember PHAMExpo is open to the public and all makeup-istas are welcome 🙂


PHAMExpo is creating a niche

…and staking its claim amongst the Titans of the makeup tradeshows….Last weekend, June 5 & 6, PHAMExpo 2016 marked my return to the PHAMExpo. I missed last year due to technical difficulties but I hear it was the best yet so I was eager to reconnect. The fine folks at PHAMExpo were so kind as to provide passes to myself and my blogstress En Español, Delia, so away we went for both days.

Overall impressions are the PHAMExpo is distinguishing itself not only by including hair and nails but also by bridging together the increasingly disparate aspects of the beauty biz; the Influencers and the Artists. That’s a tall order as the two sides – while we utilize the same medium (makeup) – don’t really speak the same language and there were times when that really showed.

For this show I had three objectives; hit the shopping floor and see as many of the new brands as I could, visit with my regular vendors who were in attendance, and see 3 of the Keynote Speakers who stood out to me. I was successful with all tasks! If you don’t care about all my wordiness 😉 , please skip ahead as my “Haul” pictures come at the end of the article. But first, the speakers. I must apologize to the folks I saw on Day One, I forgot to bring my real camera so I had to iPhone it :\ …


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Roshar and his completed demo creation (he made the headpiece, too)


I’ve known Roshar for quite some time (he even shouted me out during his demo!), and it’s been fantastic to see how his career has blossomed. Hard work pays off!


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Pati Dubroff was inspiring as always…


Pati “Prema” Dubroff is one of my personal favorite artists and has been for quite some time so I always enjoy her whenever I hear her speak. Another big benefit of PHAMExpo – at least for right now – is that since it is a smaller show the Keynotes are more intimate, there is more time for Q and A, and people actually have time to speak to the presenters after they’ve finished. One of the things Pati spoke of that really touched me personally was how this industry is filled with highs and lows and part of being a working artist is just getting through it and pushing forward. Boy is it ever, and I really needed to hear that. Thanks Ms. Dubroff!


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 melanie inglessis

Melanie Inglessis keeping it all the way real


The last speaker I really wanted to make sure I caught was Melanie Inglessis. A fixture in the celebrity makeup scene, she tends to A-listers attending everything from the Academy Awards to the Met Ball. Like Pati Dubroff, she was just very real and honest. One of the things she was most honest about is working with celebrities and how you do not always get to work the way you want to or do what you want to do. In yielding to make a celeb comfortable, you may have to compromise your work (i.e. – they’re constantly looking down at their cellphone and you just have to work around it or risk not being booked again). The other thing she mentioned is something I repeat like a mantra when I’m teaching; In order to really grow a career you need to NUTURE a specific path – Melanie Inglessis @ PHAMExpo . You can switch streams if you want, but you cannot grow a career doing a “little bit of this” and a “little bit of that”.

NOW – An example of how the Influencers and the Artists worlds do not always align;

Pati spoke on Saturday and Melanie spoke on Sunday and yet during both Keynotes, one of the vendors on the floor (a very popular brand) was throwing items out into the crowd waiting in line and there were VERY loud bursts of screaming. So loud that even though the main stage was on the opposite side of the convention hall, you could not hear the Keynote speakers during these outbursts and in fact both ladies were distracted by it. The crowd that wants to stand in line while someone throws out product is not the same crowd that wants to hear two premiere artists speak about their careers. Something to think about going forward.

OK – soapbox over, on to the Haul 😉 One of the things I really enjoy about PHAMExpo is that since they are a slightly smaller show (for now), they still have room for smaller, indie brands that the Big Guys don’t.


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FABULOUS brushes from Smith Cosmetics


One of my main goals was to visit the Smith Cosmetics booth after hearing so much about their brushes and the Smithfolio. I have no use for a Smithfolio, but y’all know I’m a brush fanatic. I LOVE the way these feel in hand. The handles are uniquely shaped to sit perfectly in hand and they are just weighted enough to have gusto without being heavy. I cannot WAIT to use these and I will give a report when I do…

(click on image for color names)

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#lipstickgoals…click for color names


My other goal was to FINALLY get the Glossigirl Cosmetics lipsticks! They were at a great show price so I did not miss my chance (for whatever reason I didn’t strike when they were at IMATS). These lipsticks are creamy, rich, highly pigmented sticks of vegan yumminess. And the colors are amaze and the mixing possibilities are endless. Again, I cannot WAIT to try these on a job soonT!


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 aboni cosmetics

SERIOUS liquid lipcolors from Aboni cosmetics


Let me say right now that I am a lipcolor fiend, and I realized after the show that almost everything I looked at and bought was a lipcolor of some kind. LOL! Anyway, Aboni Cosmetics was a new line at the show. When I went back to purchase the color I had my eye on, they were sold out 🙁 But let me tell you; these colors do NOT come off.

(click on image for color/brand names)

makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 aboni cosmetics, dep makeup

These did NOT want to come off!…click to see whose who…


They do Not. Come. Off. This was my hand after several washings (as I’m sure you can tell). Eventually two of the colors wore down (not all the way off) but two of them (the dark maroon and the bright teal) I had to use coconut oil to take off before I went to bed. So if you need lipcolor that goes on and on and onon and on and it don’t stop ’till the break of dawn…

(click on image for color names)

makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 dep makeup

I feel in love with Dep Makeup’s liquid lipcolors and their booth was super cute too. These are probably not going into my kit…we’ll see… 😉 Click to see color names…


The other brand that did not come off in the hand swatch above was DEP Makeup. I was drawn in by their overall presentation. The booth was well laid out, the packaging is pretty, they had a DJ, a guy was doing the My Boo Running Man, it was just a great booth. And then the colors of the liquid lippie were fab AND as you can see, they last. Nice find.


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Stilazzi brushes, exclusive to Frends Beauty


Brushes and lips, lips and brushes. lol. I was more intrigued by the brush shape of these Stilazzi brushes than the fiber (feels like some type of synthetic or possibly a synthetic mix). I do like the weight and shape of the handles, although white handles in a Pro kit – dunno about the upkeep on these. We shall see. Anyway, Stilazzi brand is exclusive to Frends Beauty and I like supporting my homies at Frends so that’s groovy… Speaking of homies there were a lot of my fab people in attendance working the various booths, or just in attendance supporting the show. Always fab to run into folks…


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@sameetatu, @cristallewellynmua, @purelycosmetics & @yvelissamunoz looking fab at PHAMExpo


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 sharon gault

Fab ladies, fab artists (Sharon Gault and another artist who is familiar to me but I don’t know her name 🙁 )

Bonblissity was another booth that drew me in with it’s fabulousness. I usually completely ignore non-makeup booths but the setup was so nice AND the product REALLY works. I didn’t even need lotion after he finished with the scrub on my hands. (and yes they had a fully functional sink in their booth!)


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cute and functional skin scrubs from Bonblissity


Towards the end of Day 2 when I could no longer think I ran into the Stefania Organics booth which drew me in with it’s intoxicating aroma. There were two new brush cleaner brands on site at the show and if my brain had been turned on, this is the one I would have purchased (I noticed that most of my makeup artist friends chose the other one which was very nice as well). Even if I didn’t like it as a brush cleaner it also works as a hand sanitizer and all 4 of the scents were A M A Z I N G. All natural, essential oil based, none of that synthetic scent garbage. Why I didn’t just buy this at the time is BEYOND ME because I’ve been regretting it ever since. That Lemongrass based Queen of Hearts scent was a Tania magnet. In fact let me go place an order after I post this article… Delia got a sample in her gift bag so she’ll write about it I’m sure in her PHAMExpo post which will go live on Monday


makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 stefania organics brush cleaner hand sanitizer

the team of Stefania Organics brush cleaner and hand sanitizer in one!


I told you I bought lips and brushes and brushes and lips. LA Girl – of the famed “Pro” HD Concealer – was on hand. While I do like the concealer as a highlighter on women of color (I don’t actually think its great as a concealer), I was more interested in their lip colors. The Glazed Lip Paints come in great nudes and bright poppy colors and at the show they were too inexpensive not to try. They are similar in texture and finish to OCC Lip Tars, but I need to read if these are vegan like OCC.

(click on image for color names)

makeup to go blog makeup los angeles makeup san francisco phamexpo 2016 la girl cosmetics la girl glazed lip color

fun colors from LA Girl cosmetics…click to see color names


All in all I definitely had a great weekend! While there were little tweaks I would make to the show to suit my perfect world ;), I definitely think PHAMExpo is a show well worth attending for pros and consumers alike. I look forward to doing so again next year.

(NOPE – this isn’t a sponsored post. The fine folks at PHAMExpo provided passes but otherwise they did not know if I’d go, if I’d shop and/or if so what I’d purchase, nor did they do not know whether or not I’d do a post on the show. As a pro artist, I try to cover all of the makeup trade shows.)

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#MakeupMonday – Makeup Short Notes March 2016

makeup to go blog makeup short notes march 2016 chanel rouge coco stylo histoire

blurry me on Sunset Blvd. wearing Chanel Rouge Coco Stylo lip color in “Histoire”


Howdy folks. And once again, we’re back!

There’s a lot going on in the background of Makeup to Go these days, more on that to be announced at later dates. In the meantime, la vida makeup continua and I’ve had the opportunity to try lots o’ new product. Here, then, are my Makeup Short Notes March 2016

makeup to go blog makeup short notes march 2016 chanel rouge coco stylo histoire
1 ) Chanel Rouge Coco Stylo Lipshine

I recently attended the “I Love Coco” event taking place in Los Angeles. The point of the event was to introduce new products in the Chanel color line via a style lounge with drinks, mingling and little mini-makeovers. There was – unsurprisingly – a wait to get a mani as Chanel nailpolishes are INCREDIBLE, but surprisingly there wasn’t much of a wait in the makeup room. I decided to try the new Rouge Stylo lipsticks. If you follow me on Instagram, then you saw the above blurriness when I first posted it right after the event. (…my skin looks good tho. I’m not wearing any face makeup in that pic. (take care of your skin, folks!).

Rouge Stylo comes in 8 shades and anyone who knows me knows that IF I am going to bother wearing lipstick, it’s going to be red, so we selected “Histoire” for my mini-makeover. In the tube this looked like it was going to be too orange-y but it was actually a nice true red which would be wearable for a variety of skintones (even tho I’m Black, I’m COOL not warm, and too warm colors look ashy/funky on me). The formula was very creamy and comfortable to wear yet lasted the entire rest of my day (I had a client later that evening and she remarked on my super-fly lip color). At $37 this is a bit of an investment, but like most Chanel it is an investment worth making. I purchased “Histore” for my personal use and I plan to buy the full set of colors for my celeb kit.

makeup to go blog makeup short notes march 2016 make up for ever ultra hd concealer
2 ) Make Up For Ever Ultra HD Concealer

I am extremely picky about concealers, particularly for use under the eye. When it comes to concealing you can color correct a problem or you can mask a problem by covering over it. Generally speaking, I like products that can do both hence I need less product and there’s less chance of slippage, cracking, cakiness, etc. This new iteration of the HD concealer by Make Up For Ever comes in the liqui-cream texture that I like for concealers. It is highly pigmented to give adequate coverage, but it is a more flexible formula that is less likely to crease and go crazy when used under the eyes (which means it would be totally fine on other parts of the face). By Makeup For Ever’s description, the “R”s are color correcting and the “Y”s are concealing so that would be the only drawback as – again – I prefer one product to do both. But upon initial usage I was impressed with the texture and the wear so I will continue to give this product a shot.

makeup to go blog makeup short notes march 2016 beauty blender micro mini correct four
3 ) Micro Mini Correct Four Set

On the topic of correcting and concealing, Beauty Blender has introduced a micro.mini.correct.four set designed to make the task of concealing and correcting a little bit easier. The micro mini beauty blenders came on the scene a couple of years or so ago as a companion piece for the regular Beauty Blender. The micros are designed to fit into all of the nooks and crannies (corners of the eyes, around the nose, etc.) where a regular sized Blender might be more awkward to use.

I’m including this set for all the non-pro Makeup to Go readers in the house. Correctors (yellow, orange, green, lavender, and sometimes pink) have been in use by pros for eons, but they have been making their way slowly but surely into the consumer market. In fact both Smashbox and Urban Decay have recently introduced easy-to-use corrector products. What I like about the mini correct four set is you can coordinate your sponge with your corrector. That sounds silly, but its really REALLY important to use correctors correctly or they just look wrong. Manys the time I’ve seen a woman walking around with visible green on her face and that’s just Le Sad.

PRO TIP: If you’re confused about concealing/correcting, fear not! A visual tutorial is coming soon!

makeup to go blog makeup short notes march 2016 mac cosmetics pro longwear nourishing waterproof foundation
4 ) Pro Longwear Nourishing Waterproof Foundation

Every time I get out, something pulls me back in… Like many “makeup artists of a certain age”, I have a love/notasmuchinlove relationship with MAC Cosmetics these days. They are certainly a very different company than they were back in the pre-Estee Lauder days, that’s for sure. That said, while it may be shocking to some folks that I’m talking about a MAC product, they’ve never fully left my kit in fact MAC makes a couple of absolute Holy Grail products that never leave my kit. One of the notasmuchinlove areas for me with MAC has always been their foundations, largely because there is a very particular finish I am looking to achieve with foundation and I do not – even though I know its the trend nowadays – care for full coverage foundation. A few years ago MAC reformulated the Face and Body foundation and it is just absolutely gorg, so I was open to the possibility of trying a MAC foundation, particularly a liquid. Enter the Pro Longwear Nourishing Waterproof Foundation. It is a silicone based foundation, which we all know I love, so I loved the finish and the wear of the product. MAC claims that this product is waterproof, transfer-proof, and can last for as long as 24 hours. Well folks, based on my initial usage I’m inclined to believe it. I used this on a very high-energy performer. The first time I did his grooming I was panicked about product breakdown but fortunately I’d used a good setting spray. This time around I knew the drill. The waterproof formula didn’t breakdown, didn’t get chalky or cakey, and my client didn’t look rode hard and brought home wet after his performance. A quick touch up with powder and he was able to take his seat and look good for the remainder of the show taping. If it can last after dancing around under TV studio lighting, it can make it through anyone’s day.

PRO TIP: My client is a deeper-complexioned African American. The color range for people of color in this product is excellent.

makeup to go blog makeup short notes march 2016 bare minerals matte spf 15 foundation
5 ) Bare Minerals MATTE Powder Foundation
“Hey T…Haven’t you talked about this product a number of times already?” Yes, I have. This is the powder foundation that I wear on myself on a day to day basis for natural, light coverage. It’s great. It evens up my skintone, wears well with my oiliness, and unlike the original Bare Minerals powder it does not give a grey cast (which traditional mineral foundations can do on deeper skintones). So why am I writing about it again? Welp, I wore it on the day that I got my new driver’s license photo taken last November. When I took a selfie in the parking lot in natural light it looked fine, in fact I looked great. But WHOOO BOY what it did when that already not particularly flattering DMV flash lighting hit it. You talk about flashback/TD reaction. I look old and a completely different color. YIKES! No, I will not be posting that photo.

PRO TIP: Do Not Wear For Photographic Use.

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