#MakeupMonday – Kit Sanitation

Makeup to go makeup to go blog kit sanitation

The Clean Team


A couple of weeks ago here on Makeup to Go Blog, I posted an article regarding knowing when it was time to say “Goodbye” to your old makeup (click to read “Breaking Up Is Hard to Do: When to Toss Makeup). In that article I made mention of the fact that some rules can be bent or even broken. The trick? Kit Sanitation.

Makeup artists refer to their makeup product & tools as their “Kit”. If you have a lipstick, an eyeliner, a mascara and a few brushes, that is your Kit. Makeup artists obviously have a lot more in their Kits (not to mention an artist that does Airbrush or an artist that does FX), but the point of the story is whether your Kit contains 5 items or 500, proper care, maintenance and storage will enable you to keep and use your products longer. I debated doing this post as a “Makeup Monday” or as a “Biz Talk” post but as I was writing the makeup purge post I realized this is relevant info for pros and non-pro makeup lovers alike 🙂

THE HARD TRUTH
Humans are bundles of bacteria, as are most things in the world. It is this constant contact with a barrage of bacteria why we cannot just keep makeup indefinitely. Think I’m exaggerating? Check out this LiveStrong article on the different types of bacteria found on cosmetics, transmitted through human contact.

– Staphylococcus epidermidis
– Staphylococcus warneri
– Pseudomonas aeruginosa
– Methicillin-Resistant Staphylococcus Aureus

So we’re talking 3 different forms of Staph infection, and one other infectious bacteria that is even worse. No bueno.

WHAT TO DO
Short version: Keep your stuff clean!!!!!

As a semi-germaphobe I just cannot believe the condition in which I’ve see some people’s makeup and tools. Sad to say, I include non-pros AND pros in this statement 😐 Keeping your products and tools clean will not only lessen (not eliminate, lessen) the risk of catching some of the afore mentioned nasties BUT it will enable you to keep makeup longer. No makeup artist is buying a limited edition NARS palette and then tossing it after a year, that’s laughable. I owned my beloved “Skin Deep”, “Emotional Rescue”, and “Rapture” palettes for about 6 years or so (from when they came out until this past Labour Day weekend when I did my purge) and they were in steady rotation in good working use for about 5 of those 6 years. That final year was me being in denial and not ready to let go, even though the lipsticks were giving me that telltale smell 🙁

HOW TO CLEAN

Ask a number of makeup artists and you’ll likely get a number of different answers, but in 15+ years I’ve never had a sanitation complaint or had talent have a negative reaction (that I am aware of) from my Kit. Here’s how I keep it clean;

Cream Products
(Foundations, Blushes, Eyeshadows, Lipsticks, etc):
SPRAY WITH ALCOHOL AFTER USING.

In my professional life I use a (preferably metal) spatula to take product out of its container so I can use it on my talent/client. On myself, of course, I just use the product directly on my face. In either case, I give a quick spray with alcohol after use (yes, even when using a spatula because the product has been open and hence exposed to air). Let the alcohol sit on the product for at least 30 seconds. I just give my product a good spray down and let it air-dry and by the time its fully dry it is good to go.

Powder Products
(Eyeshadows, Blushes, Bronzers, Pressed Powder, Powder Foundations, etc.)
SPRAY WITH ALCOHOL AFTER USING. Wipe top layer periodically.

Powders should last you a while because they do not carry bacteria the way creams and liquids do. That said, unlike creams and liquids you have to use them right out of the pan. With creams and liquids you can decant as needed and not have to “double dip” into your product. Since using powder products is a constant “double dip” you’ll want to keep that top surface clean. Spraying with alcohol will NOT compromise your product, just be sure not to over saturate your product, and let the alcohol evaporate completely. You can – and should periodically – use alcohol wipes on your powder product so that you are actually removing the top layer of product revealing a fresh, new layer underneath. Some people recommend scraping the top layer of powder products, but one time of accidentally crushing your favorite eyeshadow, blush, or bronzer and you’ll see why I’m not a fan of that method.

Liquid Products
(Foundations, Liquid Highlighters, Illuminators, Lotions, etc.)
USE PUMP and/or TUBE DISPENSERS

These are tricky because they generally need to be shaken and then most people pour the product out into their hand, often touching their hand. Once bacteria is in there, there is no way to get it out. My solution: Use liquids that come in a pump bottle. That way you only dispense what you need and the rest stays safe and isn’t exposed to air, your hand, etc. If your favorite product doesn’t come in a pump bottle or a tube, move it to one. Places like The Container Store or my beloved MUJI that I wrote about have empty pumps and tubes available. NOTE: Glass is better than plastic in terms of longer term storage. If you get a plastic container, don’t try to reuse as plastic is porous. Just toss it when the product is empty and get a new one. Extra Germaphobe Points: Wipe the opening of your pump bottle/tube with alcohol periodically 🙂

Makeup to go makeup to go blog kit sanitation

Cut the wand OFF. Maybelline Great Lash comes like this now (click to see larger)



Mascara
CUT THAT WAND OFF!!! Use Disposable Wands Instead

Mascara just does not live long so your first order of sanitation business is just to accept the reality of that reality. However, you can make your mascara last longer by ditching the wand that comes with it and using disposable wands the way professionals do. And by ditching the wand I do not just mean not using it, I mean cutting it off. Why? Because every time you take the wand in and out of the tube, you are pumping air into the product. This not only increases the likelihood of introducing bacteria, it also dries the mascara out faster so you have to replace it sooner. By cutting the wand off you can stretch your mascara’s life from 3 months to as many as 6 or maybe more*. NOW – a lot of the hype with many mascaras on the market IS the brush itself and how it applies product or separates lashes or what have you. IF you want to use the wand that comes with the mascara you certainly can (on YOURSELF, not using it on multiple people), just know that you’ll have to replace your mascara more frequently.

Pencils
KEEP SHARPENED. SPRAY WITH ALCOHOL.

Pencils can actually last a while if well cared for. I do an alcohol > sharpen > alcohol routine for all of my pencils in my kit. For yourself, if you just sharpen your pencils** right after using it and keep your pencils covered (don’t lose those lids!) you’ll be removing that outer layer where the bacteria lives and your pencils will stay happy longer. Extra Germaphobe points if you sharpen your pencil AND spray with alcohol after each use.

Gel / Liquid Liners
NOT A WHOLE LOT YOU CAN DO

With Gel liners, which is what I primarily use, I scrape a small amount of product out with a spatula and I spray the gel liner with alcohol after each use. As we all know, gel liners tend to dry out quickly anyway, and alcohol hastens the process. Therefore like mascara, this is just a category of product that does not last very long.

Liquid liner is great for personal use but tricky for pro use because the brush/applicator sits in the product in the tube. Therefore to use the product you are constantly double dipping. For professional use if I decide I’m going to use a liquid liner for whatever reason it’s a case of one and done for me. I use it and I give it to the person I used it on and just keep it moving. For personal use, you can wipe off the brush/applicator tip with alcohol before re-inserting it into the tube. This may help a bit but again, this type of product by its nature just doesn’t last long.

Tools
(Brushes, eyelash curlers, pencil sharpeners, etc.)
CLEAN, BABY, CLEAN

I said this in a previous Makeup to Go post and I’ll say it again: Everything I just wrote is completely moot if you do not keep your TOOLS clean. Your TOOLS are the items making direct contact to the skin and hence they are the carriers of the bacteria.

– WIPE BRUSHES AFTER EVERY USE. Its not hard, in fact it only takes a few minutes. Wiping your brushes with a specifically designed quick brush cleaner will remove surface oils, skin cells, etc. that get on your brushes. Hence you won’t transfer that back to your product, hence your product will live longer. There are many brands, just make sure they disinfect as well as clean pigment. And always let the brush dry completely before using again, you do not want brush cleaner on your product or on your face! In a pinch you can always use good ole alcohol (just be forewarned, over use of alcohol will dry your bristles and cause your brushes to age prematurely). My brush cleaner of choice: Parian Spirit

– DEEP SHAMPOO your brushes at least once a week. If you’re doing makeup on other people, please do this as close to daily as possible. Again, there are a number of good brands, and in a pinch you can use either a shampoo/conditioner all-in-one like Pert, or any baby shampoo. My brush shampoo of choice: Clean Brush

– WIPE METAL TOOLS such as tweezers, eyelash curlers, pencil sharpeners and spatulas with alcohol after every use. And when they start looking raggedy, just replace them.

– WASH YOUR HANDS before doing anything. Our hands are our most important “tool” in our “kits”. Before handling anything and certainly before touching your face, wash your hands with soap and hot water. At very least wipe with a sanitizing cloth and use hand sanitizer. It makes a huge difference.

PRODUCTS TO HELP YOU STAY CLEAN

Alcohol
Preferably NOT 99% alcohol, it evaporates too quickly. I use either 70% or 91% alcohol, both of which are readily available at any drugstore. 70% is my favorite. The water content helps the alcohol evaporate more slowly so it disinfects more thoroughly but it is not so much water that it will ruin your product (I wouldn’t recommend a 50% alcohol, too much water).

Beauty So Clean
I’ve not personally tried it but I know many pros who swear by it. The main active ingredient in BSC is alcohol. The difference with BSC is the addition of emollient agents. They claim that straight alcohol can dry out and alter your cosmetics (not in my experience) and that BSC is formulated with a balance of disinfectants and emollients to prevent that from happening. Again, I’ve never had a problem with straight alcohol, but Beauty So Clean works and it smells good. If you’d prefer to use something other than straight alcohol, Beauty So Clean is there for you.

– Parian Spirit Brush Cleaner
(NOTE: Parian Spirit has lower alcohol content than most pro brush cleaners and uses citrus spirit as its main cleaning/disinfectant agent. Therefore it does not dry as quickly as other “quick clean” brush cleaners and the smell is very citrus-y. I love it, some folks hate it lol)

Clean Brush Shampoo
Solid brush shampoo to deep clean your brushes.

Bleach
This shouldn’t need to be said but I’ll say it just in case: DO NOT USE BLEACH ON YOUR COSMETICS PRODUCTS. It’ll ruin them. However I do use a small amount of bleach on a q-tip to clean my pencil sharpeners periodically. Wipe, let sit for a bit, then RINSE with water and dry thoroughly. Do not try to soak your sharpener in bleach, it will rust all the metal bits (ask me how I know that 😐 ).

STORAGE makes a big difference as well in the longevity of your products but speaking of long, this post already is. Look for a post on storing your cosmetics in an upcoming Makeup Monday.

Breaking Up is Hard To Do: When to Toss Makeup

makeup to go blog makeuptogo blog when to toss makeup

You gotta know when to hold ’em, know when to fold ’em… (Lyrics © D. Schlitz)


I am sure for many of you the above photograph is highly depressing if not devastating.

Yes, that is a trash bag filled with makeup. That bag contains everything from NYX cream blushes (which I loved back in the day) to NARS Artists Palettes. Yes, you read correctly: NARS Artists Palettes. Discontinued ones that have not been available in years and years. Why would I commit such an atrocity? Because it was time. Sadly, all good things come to an end and for a lot of the makeup now residing in that trash bag, their end actually came and went a while ago yet I was still holding on. Today’s musing: When to Toss Makeup.

Students and others have heard me talk about my makeup room. It actually stores more than just makeup but obviously as a makeup artist, the makeup is amongst the more important things I store in there. Anyone who’s heard me talk about this room has also heard me talk about how I get new makeup quite often. It is the blessing of being a working artist however I recently had to confront the reality of the truth; I had way too much old makeup taking up too much space. So much so that my new makeup wasn’t making it into the storage room and instead the new makeup was living in my dining room. I would show you a picture of how that was, but it’s embarrassing so, no.

Why To Toss
There are a myriad reasons why makeup might need to be tossed. The real question is why we do we hold onto makeup in the first place. My theory is that memory is a powerful thing. And memory leads to nostalgia and nostalgia leads to holding onto items well past their due date. As I was doing my purge I realized that EVERY single piece of makeup I own is attached to a memory of my life and career. Be it a career milestone or a personal treat of some kind, every piece of makeup I picked up sent me back in time to some recollection of yesteryear. Thus, it made it very difficult to purge the old makeup, but purge I did and purge you must. There comes a time when you have to let go of sentiment and face reality head-on. In deciding what to keep and what to toss I gave myself 3 criteria:

– Is it still in good condition?

– Do I still use it? Does it serve any purpose?

– Can someone else use it or is it just DONE.

The first one is a no brainer. It is dangerous to use makeup that has expired be it on yourself or on others. If it has a funky smell or the colors have started to change, that’s an automatic trip to the trash. The second criteria helped me assess where I am now. I am not in the same place in my career that I was 5 years ago, and certain products – while I may really like them – just never get used anymore. They’ve either been replaced by new fabulosity or I have found my Holy Grail Staple of that item type. If it is not being used, it is taking up valuable real estate and it needs to go. Lastly, just because I cannot/do not use it does not mean someone else cannot. Whenever possible I prefer to recycle makeup either to friends or what-have-you (women’s shelters and other charities can only accept new and unused product).

When To Toss

Generally speaking there are broad guidelines that can be followed to know when to toss a given cosmetics. To paraphrase Morpheus, some rules can be bent, some can be broken. There are some rules, however, that MUST be followed strictly (MASCARA!!) in order to maintain makeup health. These are broad (i.e. not absolute) guidelines for once a cosmetic is opened and in use. We will get into how to bend/break the rules next week…

makeup to go blog makeuptogo blog when to toss makeup

(Click to see larger)


Powders – 2 – 4 years
Powder eyeshadows, powder blushes, pressed powder, loose setting powder, etc. Powder FOUNDATIONS are a little different due to the pigmentation and other ingredients that may be added. I would keep powder foundations the same length of time as cream/liquid foundations.

Creams – 12 – 18 months
Cream blushes, cream eyeshadows, foundations, concealers, etc. Liquid foundations last about a year.

Lipsticks – 12 months

Pencil Liners – 2 years
With good care, pencil liners can (CAN) last up to two years. Regular sharpening removes the used layer of product and keeps the product clean/sanitized so that it lasts longer**.

Gel / Liquid Liners – 2 months

Mascara – 3 – 6 months
Please do not try to play games with gel and liquid liners and mascaras. Not only are these products creams/liquids which transfer bacteria more readily than powders do, but these items are used in one of the most sensitive and infection prone areas of your body.

The other more specific way to see when to toss makeup is to look and see what your makeup is telling you;

makeup to go blog makeuptogo blog tarte cosmetics amazonian waterproof matte bronzer compact park avenue princess

(Click to see larger)


Nowadays, most cosmetics products feature this icon of an open cosmetics jar with a number next to it. That symbol is telling you once this product has been opened, you have X number of months to use it. So in the case of this Tarte Cosmetics Park Ave Princess compact, once I open it up it should be good for about 12 months.

Now mind you like I said before the reason I threw these items away was because they were not in condition to be given away. Hence they were not in condition to be used, hence they were just taking up space. Most of the time, however, I do give my overflow makeup away either to homeless/domestic abuse shelters (which is my first choice), or to students as prizes, or to my friends etc. etc. The point of the story is this: one way or another you’ve got to know when to let it go. The benefits since my purge has been faster kit organization and packing for the jobs I’ve had since the purge and just an overall sense of calm whenever I walk into that room. And getting my dining room back! Further, since throwing out the old and writing this article (which took me about a week to do) I’ve actually received two more packages of makeup. As Nicey Nash used to say when she was the host of The TV show “Clean House”:

When your hands are open to give, they are open to receive…- old proverb

**Only if you sharpen after each use and keep your sharpening tools clean, however.

#MakeupMonday – MUJI – Makeup Organization Paradise

muji makeup to go blog makeup san francisco makeup los angeles tania d russell

entrance to the San Francisco store…


A couple of months ago, I was introduced to MUJI USA in Los Angeles by a fellow makeup artist.

I knew of MUJI from NYC where they have a few different locations, but I did not know they had migrated to other parts of the country, namely California. Yay!

For those who may not be familiar, MUJI is a chain of – I would describe – mini department stores selling a variety of goods. The focus of goods at MUJI is in clothing, housewares, household organization, some limited specialty food items, stationary, skin care & beauty accessories, etc. MUJI is short for Mujirushi Ryōhin, which translates as No Brand, Quality Goods. Basically instead of a bunch of flashy design, and wasteful packaging etc., MUJI uses a minimalist aesthetic and focuses on recycling, responsible manufacturing and waste reduction. My type of company. I LOVE the aesthetic and vibe of MUJI stores. It is absolutely the type of space I could spend hours in just relaxing and taking in all there is to take in.

For the makeup artist or aficionado, MUJI is an organizers paradise. From tubes, to pump bottles to acrylic organizers, pencil cases… you name it. In pretty much every quadrant of the store (except for the clothing section 😉 ) you can find something that can be beneficial to organizing your health, beauty and makeup essentials. WARNING: This is the type of store where it is easy to spend way too much money! This is what I purchased on two recent trips;

muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

I am constantly obsessed with getting my kit smaller and more efficient so I purchased some tubes in which I plan to put various moisturizer and skin cleansers, an Oil Cleanser – which is one of the best ways to remove makeup – for my kit, a facial toner and a facial loton which I just want to try for myself, a couple of flip top squeezable bottles that I have no idea what I’ll use them for yet, a set of spatulas and syringes to help move product into their new containers and a set of 3 corrugated cardboard business cards holders which I LOVE. Those are going to come in quite handy as I actually two different business cards (one for Makeup to Go and one for myself as a freelance makeup artist) and I’ll be able to keep them organized and clean in my purse 🙂 MAKEUP ARTIST NOTE: While the MUJI Tubes are OK in a pinch for color cosmetics, for my foundations, liquid blushes, etc. I still prefer the Yaby tubes. In particular it’s the shaker balls in the Yaby tubes which ensure the pigments stay evenly mixed in your color cosmetics that make all the difference IMO. HOWEVER, for moisturizers, gels, toothpaste, etc. etc. the MUJI tubes are great and they come in a few different sizes.

How does MUJI compare to say, The Container Store? Well, as you know The Container Store is my boo and no one will ever fully replace them. I have to say that – aside from the Asian aesthetic which makes them very different in feel from TCS – MUJI is a more curated, targeted, niche experience. They are not as big and they do not carry as much stuff as TCS and they are not trying to. MUJI is not new, the company began in the 1980’s, so it is not an issue of them growing as a company. The stores in Asia may be bigger, I have not been, but I feel like MUJI USA has pared their offerings down to what best fits their customer and what best serves their company ethos. Short English Version: There is room for both, both stores are great, and I will continue to frequent both.

Here is a visual walkthrough of the fabulousness that is MUJI. If you are like me and love organizational products and stationary, I warn you now this may be dangerous to your viewing health 😉

muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

beauty accessories and implements


muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

more beauty accessories and implements


muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

even more beauty accessories and implements


muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

MUJI brand skincare


muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

more MUJI skincare, this is the men’s grooming section


muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

in addition to the skincare cosmetics, they also have great accessories like muslin face cloths and cotton face pads…


muji makeup organization paradise

beauty organization section: tubes, and jars and bottles, OH MY! (also pill cases, clear travel pouches, etc.)


muji makeup organization paradise makeup to go blog makeup san francisco makeup los angeles tania d russell

pump bottles in different colors, either for color coding or for product that should not be exposed to a lot of light


muji makeup organization paradise

stationary section: pencil cases, pouches, etc.

#MaquillajeParaGo – 2014 PHAMExpo Delia’s Take


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Embryolisse Artists Secret Radiant Eye balm

Embryolisse Artists Secret Radiant Eye balm.


Makeup to Go’s Blogstress in Espanol – Delia – is back!

Del was able to join me at the 2014 PHAMExpo and here are her impressions of the show… (as per usual, English to follow…)

Había muchas cosas interesantes en PHAMExpo este año. El PHAMExpo no es sólo para los profesionales de maquillaje y cabello, pero es uno de los pocos shows que están abiertos al público en general. Algunos de los más grandes artistas de la industria estaban allí para educar y algunos de nuestros vendedores preferidos regresaron con nuevos productos.

Algunos de los aspectos más destacados del show eran demostraciones educativas de Scott Barnes, Sam Fine y Sam y Nic Chapman (Pixiwoos). Había muchos otros talentosos artistas que compartieron su vasto conocimiento, pero estas fueron las tres demos que pude asistir. Además de demostraciones en el escenario principal, había muchas otras clases en otras partes del edificio. La clase de los medios sociales tuvo un gran grupo de personas que comparten su experiencia sobre el uso de las distintas plataformas de medios sociales para ampliar su marca. Dieron consejos y trucos sobre cómo hacer dinero con los medios sociales y cómo trabajar con las marcas de maquillaje.

Aunque pensé que había menos vendedores este año, hemos visto el regreso de muchas de nuestras marcas favoritas, como cosméticos Inglot y Lime Crime. Embryolisse estaba allí con toda su línea Secreto del Artista (Artist Secret) y el tratamiento radiante de ojos fue de mi producto favorito. El tratamiento radiante de ojos se utiliza para iluminar rápidamente el área de los ojos bajo. Aparte de Embryolisse, Vueset estaba allí con unos pocos casos nuevos. Si no está ya, usted debe familiarizarse con Vueset, tienen las mejores paletas y lcasos para el maquillaje y el cabello.

Si usted tiene la oportunidad de asistir el próximo año, lo recomiendo. En general, el show ofrece muchos puntos de venta y productos educativos a precios asequibles. Espero ver a la sala de exposiciones llena de muchos más vendedores del año próximo.

makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Embryolisse Lait Creme Concentrate 24 hour miracle cream

aka “The 24-Hour Miracle Cream”


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Gleam By Melanie Mills body shimmer powder

Gleam By Melanie Mills body shimmer powder


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Gleam By Melanie Mills body shimmer cream

Gleam By Melanie Mills body shimmer cream (I have these – they are FAB!)


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take freeway vueset palette

soon to be released “Freeway” VueSet palette


Delia Jiménez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

~~~~~~

There were many exciting things happening at this year’s PHAMExpo. The PHAMExpo is not only for industry professionals, but it is one of the few shows that are open to the general public. Some of the biggest artists in the industry were there to educate and some of our favorite vendors returned introducing new products.

Some of the highlights of the show were educational demos on the main stage by Scott Barnes, Sam Fine and Sam and Nic Chapman (The Pixiwoos). There were many other talented artists that shared their vast knowledge, but these were the three demos I was able to attend. Aside from demos on the main stage, there were many other classes being held elsewhere in the building. The Social Media class had a great panel of people who shared their expertise on how to use the various platforms of social media to expand your brand. They gave tips and tricks on how to make money with social media and how to network with make-up brands.

Although I thought there were less vendors on the floor this year, we saw the return of many of our favorite cosmetic brands such as Inglot and Lime Crime. Embryolisse was there with their entire Artist Secret line and the Radiant Eye treatment stick was by far my favorite product. The Radiant Eye treatment stick is used to quickly brighten the under eye area. Aside from Embryolisse, Vueset was there with a few new cases. If you’re not already, you should become familiar with Vueset, they have the best palettes and cases for make-up and hair.

If you have chance to attend next year, I highly recommend it. Overall the show provided many educational outlets and products at affordable prices. I hope to see the exhibit room filled with many more vendors next year.


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Embryolisse Artists Secret Radiant Eye balm

Embryolisse Artists Secret Radiant Eye balm.


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Embryolisse Lait Creme Concentrate 24 hour miracle cream

aka “The 24-Hour Miracle Cream”


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Gleam By Melanie Mills body shimmer powder

Gleam By Melanie Mills body shimmer powder


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take Gleam By Melanie Mills body shimmer cream

Gleam By Melanie Mills body shimmer cream (I have these – they are FAB!)


makeup to go blog makeup los angeles makeup san francisco maquillaje 2014 PHAMExpo Delia's Take freeway vueset palette

soon to be released “Freeway” VueSet palette


Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follower her on Twitter @DeliaJOwens.

CORRECTION: I (Tania) KEEP calling makeup artist Melanie Mills line “Gleam by Stephanie Mills” which is incorrect. Stephanie Mills is an R&B/pop singer from the 80s/90s who I grew up listening to so it must just be subliminal on my part.

The correct name of the fab cosmetics line is Gleam by MELANIE Mills

My apologies for the error.

#MakeupMonday – 2014 PHAMExpo Wrap Up

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phame expo wrap up

I didn’t realize when I took this photo; those fab ladies are my students Amanda and Annette checking into the show…


Once again I enjoyed the PHAMExpo…

I had the pleasure of spending time with two of my main makeup home-girls and observing some of the sights and sounds of what’s currently happening in the beauty biz. The show is now over and so it is time for the 2014 PHAMExpo Wrap Up.

Saturday I unfortunately was not able to hear any speakers, including missing Marietta Carter-Narcisse speak *sobs*. I had a job in the morning, and so I did not arrive at the expo until later that afternoon. Such is the makeup artists life! Therefore me and my main blog contributor, Delia Jimenez Owens (@deliajowens), just walked the floor to see what vendors had to offer and to plan our shopping escapades for the next day. Sunday, however, we arrived earlier with a mission and a purpose. AND I was able to attend one of the workshops I wanted to see plus catch a few minutes of a couple of the Keynote Speakers.

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up parian spirit

Parian Spirit Brush Cleaner – Priority #1


makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up EI and ardell lashes

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up crowd

Good sized crowds in attendance this year…



makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up new embryolisse

new product from Embryolisse


I didn’t end up picking it up just yet, but one of the intriguing new product discoveries was this Embryolisse Artists Secret Radiant Eye balm. It is a cooling under eye balm that immediately hydrates, brightens and tightens. When I first tried it, they did it on my arm but then my girl Robyn of Purely Cosmetics who also works with Embryoliise USA put some underneath my eye. Expect a review soon because that little sampling was highly impressive, I want one for myself and my kit!

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up michael o rourke

legendary hair stylist Michael O’ Rourke in action


This guy was a beast! When I arrived on Saturday, he was doing his Keynote speak/demo on the main stage but then for the entire rest of the show he demo’d almost continuously at his booth, Rock Your Hair. Apparently Mr. O’Rourke been in the business for over 50 years (??? – I still say he was a 1-year old when he started), so to see him still operating with that much energy, enthusiasm, and passion was inspiring to say the least!

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up making you cosmetics lipgloss minis

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up making you cosmetics DIY kit

Making You Cosmetics


I’d not heard of this line before, so it is always exciting to discover a new, independent brand. The line has a number of offerings (I would say the line is mostly geared towards consumers), most impressive to me were the lip glosses. The lip glosses have nice depth of color, nice coverage, lay down smooth and aren’t too thick and gloopy (or thin and watery). And while this is a full spectrum line for all skin tones, there are a number of lovely shades for deeper skin tones. I purchased the 5 pack of full-sized glosses for my kit, although one shade might not make it there 😉 Also, super fun for consumers or burgeoning makeup creators is the “DIY Lipgloss Kit” which contains all the bases and a selection of pigments necessary to create your own lipgloss colors. You can visit them on their website: Making You Cosmetics.


makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up clean brush cleaner

Clean Brush cleaner was present at the Frends Beauty Supply booth


There was another trade show happening this same weekend “across the Pond”, but that did not stop Frends Beauty Supply from being in two places at once. As always, the Frends booth was well stocked with all the necessary basics, including Clean Brush Shampoo. I didn’t get any since I just restocked, but my makeup homie Renee took 2 home.


makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up new vueset palettes

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up brenda green vueset

the lovely Brenda Green, founder of the Vueset palettes holding the soon-to-be-released “Freeway” palette


It was SO FABULOUS to see Brenda Green this year! I missed her last year when she debuted the Vueset palettes, so I did not want to miss her this year when she introduced 5 new Vuesets. Look for a review of the new Vuesets coming very soon!


makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up starbucks fail

Starbucks FAIL – Who closes early on a Saturday afternoon when there’s a TRADESHOW happening in the building?!?!?!


I was dying for an iced chai latte both when I arrived Saturday afternoon and after walking the floor on Sunday afternoon. Both days I was denied because the Starbucks that is IN the Pasadena Convention Center building – the building where the trade show was taking place – CLOSED in the early afternoon both days. On a WEEKEND. Who does that?!?!


makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up social media panel

Social Media Forum (L to R); @iamstarwalker, @makeupgeek, @xoxolizz, @desimakeup, @chrisspy, Danny Rodriguez of @beautyblender


This was the ONE workshop I absolutely did NOT want to miss. I know a lot about being a media makeup artist, I have been at it for a while now. However, as I continue to build the Makeup to Go! empire, I realize there is a lot a lot I do not know about the world of Social Media. Learning WordPress was hard enough, but things change in the Social Media landscape everyday. From the casual user to the paid Social Media professional, there is a lot to keep up with. All of the panelists (with the exception of Star Walker who was the moderator and Danny Rodriguez representing Beauty Blender who was on the panel to discuss Social Media from the Brand side) have been successful in turning their Social Media presence into legit cottage industries. Marlena of MakeupGeek has turned her passion into a full on business and in addition to having a successful makeup line, she will be opening physical stores soon. Wow! That is not my ambition with Makeup to Go!, but I do have goals so it is inspiring to hear where people have been able to go using Social Media. I really appreciated the willingness of the panel to share real knowledge. I learned a lot!

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up pixiwoo2

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up pixiwoo1

Sam and Nic Chapman of Pixiwoo


Speaking of turning an online presence into an entire enterprise, the ladies of Pixiwoo have to be one of the premiere examples. They got their start as makeup artists FIRST, working at cosmetics counters and also under their aunt was was a prominent UK Makeup Artist. Before Social Media and YouTube was even a thing, Sam – after having her first child – started making video tutorials of makeup demonstrations on herself and the rest as they say… After a brief speech about their history and start in the social media world, the sisters did a demonstration of a “London” makeup style (which is – by their description – a little bit funkier and quirkier than the clean sophistication of a “New York” style).

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up amanda and annette

my fab makeup students Amanda and Annette


Towards the end of the day I finally ran into some of my students who attended their first trade show as professional makeup artists. 🙂 Regretfully, I did not take a photo of Sabrina and Veronica who were also in attendance (It initially slipped my mind to take a photo altogether, I just fortunately happened to run into Amanda and Annette again), and I missed my girl Wendy entirely. 🙁 But I’m super proud of my students for making it to the show! 🙂


makeup to go 2014 phamexpo wrap up sam fine demo

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up sam fine crowd

Sam Fine demo, standing room only…


I really had not planned on seeing Sam Fine’s demo just because I have seen him in demonstration so many times, yet I found myself standing and watching yet another Sam Fine demo. For me, that is the power of a great artist – I just cannot help but be drawn in by their awesome powers. In addition to being a great artist in terms of the caliber of his work, Mr. Fine is also a great demonstrator in terms of how he works with the crowd. Some of the questions asked were quite basic from young artists who have not yet gone pro (how to match foundation, etc.) and he neither hemmed and hawed NOR just gave the audience easy answers. He challenged question seekers to THINK about what they were asking, how there probably was not one answer that fit all situations, and how they can find solutions to their own makeup issues. To me that marks a Master Teacher as well as a master artist.

makeup to go blog makeup los angeles makeup san francisco tania d russell 2014 phamexpo wrap up tania d russell haul

the Haul…(and to think this does NOT include the 20 pairs of lashes I’d purchased in DTLA the day before the show…)


and my 2014 haul which includes MakeupGeek, Making You Cosmetics, VueSet (thanks Brenda!), Parian Spirit (I was reaching Kenny Loggins “Danger Zone” levels in my supply!), and lots o’ lashes (Ardell and Red Cherry).

LAST SHOW NOTES
– I was super happy to see increased attendance this year, and I hope it grows more next year. Remember, this event is open to the Public. It is not a professionals only show so tell your friends and relatives to come SHOP! 🙂
– Check-In was easy-peasy and the show staff were friendly and helpful.
– It was nice to see the nail vendors getting some love. I discovered a great new product I plan to try and talk about soon (perfect for us non-manicurists!)
– Anastasia and LimeCrime were busy the ENTIRE time I was at the show, I couldn’t even pretend to get to either booth until it was almost show closing time.
– This show is all beauty all the time (no FX!) so I hope more of the BEAUTY brands come to exhibit next year. Smashbox, Stila, Muse Beauty Pro, Bdellium Tools, Becca, etc. etc. I am looking at YOU! 🙂
– ONE CRITIQUE: There is a bit too much noise around the main stage. It was often hard to hear presenters (visit my Instagram feed – @makeuptogoblog – to see and hear a video portion of Sam Fine’s demo).

If PHAME comes back for a third year, I will do my best to be there. So here’s to a third year!

Many thanks to the PHAMExpo for giving myself and my Blogstress in Español, Delia, passes to attend the show!

How was your PHAME experience? Let me know in Comments below 🙂