What’s the Haps?

Makeup-ing, Blogging, and how Tania is getting her groove back…


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Howdy

I hadn’t planned to write anything, I just logged into my blog as I do periodically to check on the back end technical stuff and make sure everything is OK. But in doing so I realized: Whoa! I haven’t made a post in a while!

I forget this because – in my mind and in the “behind the scenes” – I’m actually working on the blog all the time.

I am! Truly! I’ve said it before and it’s worth saying again;


My appreciation for the full time bloggers has grown immesurably in the last year ‘cos as I’ve been gaining new insights and skills and working on how I want this blog to go I’ve come to realize that those folks work hard. H-A-R-D. So hat’s off to them. But here’s a quicky update on what’s been going on and what’s upcoming here in Makeup to Go! world.

1 ) I had a severe loss of mojo there for a minute.

Subscribers to “Speaking of Makeup” (my fab newletter to which you should subscribe) got a note back in February that with everything going on in the world, talking about makeup had become challenging. I still kinda feel that way at times. You can read that newsletter installment – Makeup in the Hour of Chaos – here.

2 ) I had a severe car accident in March.

While working out of town on a job. Not fun. I am, however, very fortunate that I walked away with minor injuries, considering. I’m just happy I walked away, frankly. I’ll decline to go into it and/or post pictures but suffice to say it was no minor fender bender. This was the kind of accident where walking away was NOT a given. (I finished the job I was up there for, too…).

3 ) I’ve had a severe UPSWING in freelance work!

This is a good thing, and this is also probably the main thing holding my back from making Makeup to Go great again. After The Great Illness of 2015 it took a minute to get back into the swing of things. But by the Fall of 2016 – I’d say – things were back a’swinging full force.

And as for Makeup to Go the business and the Blog…

4 ) I’ve been doing a lot of behind the scenes learning.

I took the end of 2016 to enroll in some courses specific to blogging/social media and I’m actually planning to attend my first blogging conference this summer. I believe in Makeup to Go and I want her to grow and flourish but in order to do that I needed to learn some things. I had to humble myself and realize that while I may have a lot of experience as a pro makeup artist I had pretty much ZERO experience as a pro blogger so I need to step my game up because…

5 ) I really want to teach, but not really at a makeup school.

I’ve learned a lot teaching in schools, not the least of which is I’ve learned that I prefer working for myself. I’d really like to resume Makeup to Go’s original purpose of being a vehicle for my education and consulting arm of my business so be on the lookout for those elements coming back into play. However…

6 ) First and Foremost I have reached a point where I cannot do everything alone

Nor do I want to. Not only do I need to get help with the logistics of Makeup to Go, on the blog front I also want to invite new voices and make MTG more collaborative. This does not mean that I will start taking random submissions for content (please do not send anything, I’ll return it without even reading it the way Studios do). I still very much want Makeup to Go to remain a curated experience based on the knowledge of pro, working, Media makeup artists. Fortunately for me, I know a lot of those types of folks :). I’ve had guest bloggers on Makeup to Go before, as well as regular Maquillaje Para Go contributions from my makeup homie Delia, so look for that to expand, particularly in the product reviews. I cannot try every product out there, another artist may love something that I hate, and I think it will just be a further enhancement of Makeup to Go’s goal of being “Dedicated to the Art and Craft of Makeup” to have more pro voices in the mix.

So that’s what’s up with me, now tell me what’s up with you? Aside from Publishing more consistently, what would you like to see from Makeup to Go? What types of content would you like us to cover? Please tell me in comments :).

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Have you signed up for the Makeup to Go Blog newsletter yet? Join the fun for exclusive content, giveaways, and other assorted fabulosity! Makeup to Go Blog Newsletter – “Speaking of Makeup”

#BizTalk – Late Pass – IMATS LA 2017

Disclosure: Hey folks, instead of doing sponsored posts, Makeup to Go is a member of Skimlinks and Amazon Affiliates. So if you purchase something via any of our links, we get a lil sumthin sumthin to help us keep running. Thanks much!

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

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I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

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a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 😀

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The actor underneath this makeup is in his mid-30s

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someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

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new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

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Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

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Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 😀
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Have you signed up for the Makeup to Go Blog newsletter yet? Join the fun for exclusive content, giveaways, and other assorted fabulosity! Makeup to Go Blog Newsletter – “Speaking of Makeup”

#BizTalk – Quick Visit Makeup Show San Francisco Pop Up

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The Makeup Show SF took place August 13th and 14th…

…and I happened to be in town to stop by for a visit. I teach periodically right across the street at the Blush School of Makeup, and both years so far, the SF Pop Up has taken place during my classes. The first SF Pop Up show – which took place last year – I think I was in the middle of one of my teaching stints. This year, the show took place the Saturday before I was to make my drive back down to LA. Therefore I wasn’t really able to spend as much time as the show as I might have under normal circumstances. But, I did go, I did shop, I saw some of my students and fellow teachers and it was a GORGEOUS day that day in San Francisco. A perfect last day before hitting the road…

Right off the bat a big difference for me was I did not attend any of the education. I actually went to the show with specific shopping in mind so since time was a factor I just focused on that. But the usual Makeup Show suspects were there to share their knowledge. I saw Orlando Santiago as he was arriving but I didn’t try to say Hi (you know how when you first arrive somewhere and haven’t had time to settle yet and folks jump in your face immediately? Yeah…I didn’t want to do a bro like that…). The fab Eugenia Weston gave one of her brow lessons (if you do not have her Brow Book, I suggest you rectify that). I saw Sian Richards at her London Brush Company booth but I’m not sure if she taught this year. Her demo was one of my favorites from last year. And James Vincent led a panel on diversity in the industry. Actually speaking of James Vincent, do you know what he said to me when we spoke briefly?

James Vincent told me I am one of his favorite makeup educators.

Awesome, right? He actually came to the school last year during my class and gave a demo and introduced the students to the Pop Up, etc. I wish he could have done so again this year HOWEVER several of my students were able to see him in demo at NARS Filmore (my fave NARS boutique) at a pre-show event. But I digress…

For the most part I wanted to shop. I wanted product from NARS, the Esum Kit Bag from MUSE Beauty Pro, and I wanted empty pallettes from Make Up For Ever. Welp, 2 out of 3 ain’t bad. Trying to navigate the show was a bit of a challenge because the space is small and the crowd was large. So me trying to see booths was a whole lotta this…


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and this..

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and this…

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and this…

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So somewhere in all of that was Make Up For Ever but I wasn’t trying to deal with it so I had to move on without them. I actually might have left without finding NARS (they were in stealth mode and didn’t even have signage up), but I ran into these two fabulous people.


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Fabulous former students/emerging artists Hilary @loftartistry and Miss Ian
I’m not even good with my camera yet but the difference between it and my iPhone is striking. Wow. (This is clearly shot on iPhone)


and they directed me where to go. Sadly the crazy floor situation also meant that I didn’t get to explore newer brands as much as I would have liked although I did run into two that really caught my eye.


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HAN Skincare Cosmetics seems to be taking their cue from 100% Pure Apothecary in being not only naturally derived, but using vegetable pigments as the primary colorant in their cosmetics. The brand had a pretty decent color range and the textures were very nice. And as you can see, the cheek stain on my hand had some level of pigmentation to it. My interest is adequately piqued that I’ll probably get some to try out…


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me hand-modeling HAN Skincare Cosmetics Cheek Stains


The other brand I found intriguing was Pure Airbrush whose airbrush foundation – if not a natural/naturally derived formulation – has no Parabens (!), no silicone, no fragrance and no oil in a water-based formulation. Most airbrush formulations are a straight-up chemical stew, so I would be interested to try this and see how it performs. The “system” looks to be one of those “Luminesse”-type personal use airbrush set-ups so I would skip that but I will likely order a bottle of the foundation to play with it.


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NOW – all this said about the space situation, it was greatly improved from last year with a much better layout and a much better flow. There’s just so much that can be done since it is a popular event taking place in a basement level. I wouldn’t be surprised if they have to move it if it continues to grow in popularity (again – PLEASE make sure any new location is train friendly, thanks!). I think these smaller Pop-Up shows are great for the smaller markets that probably do not have a large enough creative community to support a full sized show, but whose creative community deserve support and access and education. It was a fun way to spend a Saturday.

(If you missed my “haul” post from yesterday, you can read it here.)

Did you make it to the show? I wanna hear from ya! Share your experience in the Comments…

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Have you signed up for the Makeup to Go Blog newsletter yet? Join the fun for exclusive content, giveaways, and other assorted fabulosity! Makeup to Go Blog Newsletter – “Speaking of Makeup”

#BizTalk – Come on Baby Finish What You Started

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One of the main challenges, shall we say, in my life…

has been my tendency to start things – projects, tasks, you name it – with vigor and energy only to see my enthusiasm peter out in a matter of months (days, minutes…). I’m better at it now than I used to be, but for 2016 in particular, one of my rules has been to FINISH WHAT I START.

Case in point, I happen to be on set right now as this is posting, however I’ve been tied to a desk every night for the past 2 weeks on this blog. Why? Because an opportunity for the blog recently presented itself but in order to take advantage I had to go back and clean up older blog content. Long, boring, and tedious are just a few of the words I could use to describe the task, HENCE I’ve been putting off doing it (it has to do with going from the old timey theme I used early in the blog’s life, to the modern-day theme I currently use and a whole bunch of other tech-blog stuff I’ll go into some other time). With real opportunity staring me in the face, however, I could play it off no longer. For an entrepreneur of any kind, the ability to push through and complete tasks enable us to complete GOALS that propel us in our careers. Here’s my thoughts and tips to finish what you started.*

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Makeup to Go Headquarters


That Whole Planning Thing

Spontaneity and the ability to improvise are important traits – I believe – for a creative professional and I think they’re some of my best qualities. That said, I have had a lifelong tendency to jump first and think later. This has landed me in many a pickle wherein I then felt overwhelmed, and next thing you know I’ve quit on a task and/or project.

This blog is a perfect example. If I’d taken a minute to learn about some of the inner workings before just launching, I very likely would not have had to do the work I’ve had to do over the last 2 weeks. If I’d thought more about my focus and my intended audience, I likely would not have had to stop and start quite so much. Now I’m more clear on all that and things are flowing much more smoothly. And it only took 7 years! LOL! 😀

Planning helps you work smarter instead of harder which is important because…

Enthusiasm is Not Enough

At least not for me. I’ve started out enthusiastic about every single project I’ve ever started in my life, doesn’t mean I’ve always finished it. The projects and goals that have gone the distance were the ones where I felt compelled in some way. Either by a consequence of NOT finishing it – like losing this opportunity if I didn’t clean my blog up – or by a deep drive to see it through. When I think of a deep drive, I think of my makeup career itself. While that drive has definitely ebbed and flowed, becoming a professional in the industry and then staying here has been adequately compelling for me to weather those storms and keep on trucking. Simply “liking makeup” would not have been enough to keep me going through everything I’ve gone through in this profession.

Speaking of drive…

Do The Hard Stuff First

This is a habit I got into via my baking. Periodically I do pop-up sales and farmers markets and I’ll have bar cookies, pies, maybe cupcakes, etc. Making apple pie is great, peeling and coring apples is not. But ya can’t have yummy apple pie without apples so ya gotta do it! HOWEVER if I do all the brownies and blondies and easy stuff first and then say “ok time to bake my pies”, guess what isn’t getting baked.

Way back in the day I used to only focus on the fun parts of being a makeup artist – buying product, doing creative photo shoots, etc. – and never attacked the less fun parts of filing, invoicing, marketing, etc. Eventually the less fun parts snowballed to the point where I needed prayer to get through everything. Nowadays, I just get that part over with. It’s still wack, but at least it’s a manageable part of the overall puzzle, and I do not feel like Rover* is coming to attack and overtake me.

Once the hard stuff is under control…

Do A Little Bit Everyday

Using the blog, again, as an example, I’ve had long stretches where I gave the blog no energy whatsoever so of course it didn’t grow. Contrast that to the way I’ve approached my makeup career – particularly when I was first on the come up – and the difference in result is clear. If you want something, you need to work on it EVERYday. If you want to shoot more editorial, you need to be reaching out to photographers who shoot editorial EVERYday. If you want more advertising clients, or get on the sets of films or TV, or whatever the case may be, you need to be working on some aspect of making that happen EVERYday. It doesn’t have to be a big thing everyday, but it needs to be something that will propel you forward towards your goal. By applying this principle to the blog and my goals for the blog, I’ve gotten more done in the last 6 months than I have in the last 6 years.

Speaking of getting more done…

Use Progress to Propel

Anyone who has ever had to lose weight knows the feeling; it’s hard to stay motivated with a goal if you aren’t seeing any results. Blind faith can get you started but it might not be enough to help you cross the finish line. For me its important to assess where I am with a goal. It helps me to see what’s going right, what’s going wrong, if I should keep going or if I should drop it. And when I am seeing progress it’s beneficial to me to acknowledge it because success is motivating straight up. I think I still have a copy of the first check I ever received as a professional makeup artist. That was a proud moment for me and it made me want more hence it made me want to keep doing the work necessary to get more.

If it feels like you’re toiling and toiling without seeing any progress on a particular project or goal…

Are You Sure Its Something WORTH Finishing

How do you know if something is a compelling project/goal worth seeing to completion or if it’s merely an infatuation? Aye, there’s the rub! When I was researching project completion at the beginning of this year I came across this article by Scott H. Young that I really like. I like the idea of finishing project as a habit to be cultivated, first of all, but secondly I like the idea of thinking of some things as experiments and some things as commitments. Again, using the blog as an example, that’s basically what shifted. Initially Makeup to Go Blog was just a sideline/experimental/loosey-goosey/let’s see what happens thing adjunct to my makeup career. But over the years I became committed to it as a part of my makeup career that I want to further cultivate, hence I’m doing the work necessary to get it there.

Everyone doesn’t need to blog. No one needs to do – or can do* – every single social media outlet (*unless you have help). Maybe every makeup artist on the planet loves one particular method of kit storage and you hate it. Maybe you just work better with a slightly cluttered work area and constantly worrying about organizing it isn’t worth the time. Tasks and projects and goals and wanting to be better is great, but people are individuals and we don’t all operate the same way. I think it’s important to discern what is a goal that will add genuine value to your life and what is an aspiration that might be a needless waste of time. I went through a phase of trying to have an extremely minimal, all completely bare surfaces, spartan work area and it was a joke. Just thinking about trying to keep my space that way added more stress to my life, not less. #NOPE!


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adventuretime.wikia.com


15+ years later, I’m still hustling in this thing called being a pro makeup artist. 7 years later something is keeping my butt in this chair working on this blog. Both goals are still compelling to me, therefore I’m gonna keep pushing through all the tasks and projects I need to do in order to reach my goals.

What are you going to put your mind to doing and finishing?

RESOURCES:

Leo Bautista – Zen Habits
Zen Habits is a mindfulness blog (mindfulness being a principal of Buddhism, but it’s not a blog about Buddhism, I actually don’t know if he practices Buddhism or not). If you need pretty graphics and whimsy, etc. this is not the blog for you. But if you are looking for helpful nuggets on living simply and efficiently this is a great blog.

30 Days at 100 Percent (Affiliate Link)

Crystal A. Wright – mentor, career coach and former Makeup/Hair/Wardrobe agent penned this 2nd book as a life-improvement tool to help you eliminate bad habits that hold you back and cultivate the positive habits necessary to focus on and achieve personal goals. (her first was the Hair, Makeup, Wardrobe Career Guide that I’ve mentioned before several times 😉 )

*Rover was a mysterious prison enforcer you did NOT want to encounter from the 60’s TV show “The Prisoner”

This blog post title is of course taken from the Van Halen (Van Hagar) song of the same name…
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Have you signed up for the Makeup to Go Blog newsletter yet? Join the fun for exclusive content, giveaways, and other assorted fabulosity! Makeup to Go Blog Newsletter – “Speaking of Makeup”

#MaquillajeLunes – Delia’s Take PHAMExpo 2016

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Longtime readers of Makeup to Go will remember “Maquillaje Para Go”…

written by my makeup buddy and Blogstress En Español Delia Jimenez Owens. Well Delia is BACK! It took some convincing and I may have had to rough her up just a bit in a dark alley, but I got her to write a lil sumthin sumthin for us. To get the ball back rolling, here’s Delia’s Take PHAMExpo 2016. Let us hope this marks the return of regular contributions from miss Del. (scroll down to read in English)

Fue un gran fin de semana en el PHaMExpo. Una de las primeras cosas que noté fue que el show parecía un poco más pequeña de lo que recuerdo del año pasado. Aparte de eso, fue sin duda la calidad sobre la cantidad. Había unos cuantos nuevos vendedores que tuve la oportunidad de visitar, así como algunos profesionales de la industria que tenía ganas de escuchar. Lo hice a tiempo para coger la última hora de Pro ofrecido en show y no me decepcionó. Uno de los vendedores que estaba emocionada de ver eran las personas de Smith Cosméticos. Tengo su Smithfolio y necesitaba comprar unas paginas extra por ello. Si usted no sabe lo que el Smithfolio es, es básicamente una cuaderno que contiene 4 páginas o “plates”. Los plates pueden sostener brochas, brillos de labios, lápices labiales y que incluso tienen algunas paginas de malla que pueden contener materiales desechables o cualquier otros elementos sueltos. Es una joya para la organización. A pesar de que estaban fuera de la pagina que quería, me he comprado otros dos y estoy muy satisfecho con mi compra.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


Un nuevo descubrimiento para mí era Dep Make-Up. Tenían una buena visualización de las pestañas y barras de labios líquidos en tonos muy agradable así que por supuesto que tenía que conseguir algunas de las barras de labios. Tengo que decir que me quedé muy impresionada. Literalmente duró para siempre. Incluso después de comer y beber y dormir con él puesto. Se me hizo un poco seqo, pero un poco de chapstick ayudó con eso.


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DEP Makeup lashes (click to see larger)


Después de un poco de compras en el primer día, hice tiempo para sentarme en la conferencia de un artista muy conocido en la industria, Patti Dubroff. La he escuchado hablar un par de veces en diferentes eventos y nunca decepciona. Ella es abierta y honesta acerca de la industria y no se contiene. Ella nos llevó a través de las diversas etapas de su carrera y lo que la llevó a llegar a donde está hoy. A pesar de que ella no era espisifica, hablo acerca maquillaje y los medios sociales. Eso pareció abrir una lata de gusanos por que varias preguntas acerca de su opinión sobre “artista de maquillaje” en las redes sociales. La única cosa que puedo decir acerca de esto es que ella básicamente dijo lo que cada artista de maquillaje profesional (y por el profesional, me refiero a los que se ganan la vida haciendo el maquillaje) ha pensado: Hacer maquillaje en sí mismo, no necesariamente quiere decir que es un artista de maquillaje profesional.


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Termine el día con una visita a la cabina de fotos NYX donde Tania y yo nos tomamos esta imagen fabulosa. También dejamos con su nuevo rimel Doubel Stacked Mascara.


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El segundo día estaba a punto de reunirme con viejos amigos y conocer otros nuevos. Por supuesto que me detuvo en el stand de Embyrolisse y consegui crema hidratante. También compré su tratamiento radiante de ojos. He oído muchas cosas acerca de este y no puede esperar para probarlo.


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goodies from Embryolisse (click to see larger)


Una parada se hizo también en el stand de Gleam by Melanie Mills, donde me encontré con mi amigo y compañero artista de maquillaje Melanie Ramírez. Mel nos mostró una demostración de cómo los polvos GMM y cómo se puede utilizar como ilumindadores de todo el cuerpo.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


Uno de los vendedores que estaba feliz de ver era China Glaze. He estado esperando para añadir a mi colección de laca de uñas y este era el momento perfecto. Tenían un surtido de colores y tratamientos de uñas y sus precios eran más que razonable. Véase más abajo para una foto de mi recorrido China Glaze.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


La última parada estaba sentada en la conferencia de Melanie Inglessis. Ella habló acerca las agencias y ser asistente y cómo ha llegado a donde está ahora siendo una de las superior maquillistas en Los Angeles. Una cosa que menciono que realmente se me hizo impact, era como ella fue asistente por casi 14 años antes de que ella se fue por su cuenta. Realmente perfecciono su arte y ayudó a muchos artistas superior para llegar a donde está hoy. Ella ofreció sugerencias sobre cómo ayudar a los artistas de la agencia (comuniquese con la agencia) y las expectativas de ser asistente. Siempre me gusta escuchar lo que Melanie tiene que decir porque ella es tan generosa en compartir sus conocimientos sobre la industria .

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celebrity makeup artist Melanie Inglessis

En general, disfruté de mi experiencia en PHaME este año. Tengo la sensación que este programa sólo va a mejorar con el tiempo. Espero para el próximo año para ver que tienen en sus paneles y que nuevos vendedores van a tener.

Delia Jiménez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

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It was a great weekend at the PHamExpo. One of the first things I noticed was that the show seemed somewhat smaller than I remember from years past. That aside, it was definitely quality over quantity. There were a few new vendors that I was able to visit as well as some top industry professionals that I was looking forward to listening to. I made it in time to catch the last Pro hour offered on the show room floor and I was not disappointed.

One of the vendors I was excited to see were the folks from Smith Cosmetics. I have their Smithfolio and needed to buy a few extra plates for it. If you don’t know what the Smithfolio is, it’s basically a zipper folder that holds 4 pages or “plates”. The plates can hold brushes, lip glosses, lip pencils and they even have some mesh plates that can hold disposables or any other loose items. It’s a gem for organization. Although they were sold out of the plate I wanted, I bought two others and am very satisfied with my purchase.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


A new find for me was Dep Make-Up. They had a nice display of lashes and liquid lipsticks in really nice shades so of course I had to get a few of the lipsticks. I have to say, I was very impressed. It literally lasted forever. Even after eating and drinking and sleeping with it on. It did dry out a little on me, but a little chapstick helped with that.


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DEP Makeup lashes (click to see larger)


After a little shopping on the first day, I made time to sit in on celebrity artist, Patti Dubroff’s lecture on the industry. I have listened to her speak a few times at different events and she never disappoints. She is up front and honest about what the industry and doesn’t hold back. She took us through the various stages of her career and what it took her to get where she is today. Although she didn’t get specific with it, she did touch on make-up and social media. That seemed to open up a can of worms as various questions were asked about her opinion on ” make-up artist” on social media. The only thing I can say about this is that she basically said what every professional make-up artist (and by professional, I mean those that make their living doing make-up) has been thinking: Doing make-up on yourself, doesn’t necessarily make you a professional make-up artist.


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I wrapped up the day with a visit to NYX photo booth where the Tania and I took this fab picture. We also left with their new NYX Double Stacked Mascara.


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Day two was about meeting up with old friends and meeting new ones. Of course I stopped at the Embyrolisse booth and stocked up on moisturizer. I also purchased their Radiant Eye treatment stick. I’ve heard many great things about this and cant’ wait to try it out.


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goodies from Embryolisse (click to see larger)


A stop was also made at Gleam by Melanie Mills booth where I ran into my friend and fellow make-up artist Melanie Ramirez. Mel showed us a demo of how the GMM powders and how it can be used as highlighters all over the body.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


One of the vendors I was happy to see there was China Glaze. I’ve been wanting to add to my nailpolish collection and this was the perfect time. They had an assortment of colors and nail treatments and their prices were more than fair. See below for a snap shot of my China Glaze haul.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


Last stop was sitting in on Melanie Inglessis lecture. She spoke about agencies and assisting and how she got to where she is now being one of the top celebrity make-up artist in Los Angeles. One thing she mentioned that really stood out to me, was how she assisted for almost 14 years before she went off on her own. She put time in to really perfect her craft and assisted many top artist to get where she is today. She offered suggestions as to how assist agency artists (contact agency) as well as went over assistant expectations. I always enjoy listening to what Melanie has to say because she is so generous in sharing her knowledge on the industry.


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celebrity makeup artist Melanie Inglessis


Overall, I really enjoyed my experience at PHaME this year. I have a feeling this show is only going to get better with time. I look forward to next year to see who they will have on their educational panels and which new vendors join the fun!

Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follow her on Twitter @DeliaJOwens.

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