We here at Makeup to Go! try to make as many beauty events as possible.

When we cannot make one, however, its likely one of our friends did attend. Such was the case with the Beautylish Beauty Social Event (sponsored by CoverFX) which took place October 22-23, 2011 in Santa Monica, CA. Friend, colleague and professional makeup artist Rebecca Liceaga – President and Founder of Bridal Makeup Artists.com – was able to attend on the second day and was so kind as to write about it the event for us. Rebecca, take it away…

This past weekend I was fortunate enough to attend Beautylish’s first ever Beauty Social Event at the Loews Beach Hotel in Santa Monica, CA. It was a chance for beauty lovers, online beauty bloggers, and dare I say a few celebrities to chat, visit and learn more about some amazing brands as well as get to know each other. In addition to some amazing panels with notables such as celebrity makeup artists Billy B, Jeffrey Paul, and Nyeesa Green, noted beauty bloggers such as Kandee Johnson and AfroBella but also brand creators Carol Shaw of LORAC Cosmetics, Jerrod Blandino of Too Faced Cosmetics, Jenny Frankel of Cover FX and Marissa Shipman from TheBalm Cosmetics. With two days chock full of presentations and panels, there was enough information, advice, tips and tricks given to last the entire year.

What was great was the fact that many of the speakers opened up the floor to questions from the audience, and were extremely candid with how the industry works, what products they love and hate and how much one has to “hustle” in this day and age. It was truly refreshing to hear this very “real” point of view.

In the lobby, Benefit cosmetics sponsored a bar with complimentary water, juice, and fun non-alcoholic drinks with cute names. Starbucks also had two coffee stations with all the fixings to make sure one could have the perfect cup of coffee. A “pink carpet” photo area was also curtained off where panelists and celebrities posed for pictures.

In the main ballroom where all the action took place, nine different booths were set up featuring some of the industry’s best-known brands that displayed new products and color collections for the Holidays as well as offering some sort of service or beauty “pick me up”. Stand outs included Urban Decay who was giving complimentary glitter tattoos with their new glitter art kit, CND offering Shellac manicures which boasts a two week no-chip formula, Cover FX giving complexion makeovers with their fabulous line of foundations and mineral powders, as well as Benefit cosmetics offering free brow waxes with their brow gurus. Talk about a beauty bonanza!

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The uber-girly ballroom was decorated with fuchsia colored backdrops dotted with silver disc designs while white couches adorned with matching fuchsia pillows were staged throughout the room. This not only made for a trendy lounge feel, but allowed bloggers and beauty enthusiasts alike to sit, chat and swap information. When not networking, attendee’s stopped by the Temptu booth for airbrushing advice and demos, Fresh for sugar lip treatments, and Sugarpill cosmetics for a serious color makeover.


After all was said and done and the event wound down, everyone with a ticket was presented with a goody bag with tons of full size product from brands such as Cover FX, Murad, Goody, Liz Earle, Urban Decay, Beyonce’s new perfume “Pulse” as well as many, many more.

All in all, I had a great time meeting makeup artists I admire, bloggers whose reviews I enjoy, as taking in all the information and advice I acquired. I sincerely look forward to next year’s event and can’t wait to see who they have lined up!

Rebecca Liceaga is a professional makeup artist based in Los Angeles and the President and Founder of Bridal Makeup Artists .com which was voted by Fox 11’s Hot List as one of the best bridal beauty businesses in Los Angeles. She has also been featured on the TNT show “Wedding Day” and writes the beauty column for Pash Weddings. You can follow Rebecca on Twitter, @RebeccaLiceaga .

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