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So You Wanna Be A Pro Artist 9 – Marketing Basics

The “So You Wanna Be A Pro Artist” series is original content conceived and written by Tania D. Russell, all Copyrights reserved.

TDRussell's Collection of 1st Hold Set The Pace

My collection of Set the Pace Publications


At this point you’ve studied – either via school or DIY, you’ve built your kit, and you have the beginnings of a portfolio. You have now reached the point of the big NOW WHAT?

Well, young Grasshopper, Now What is marketing and promoting yourself to get work. Welcome to the Rest Of Your Life as a freelance makeup artist. This is the point where the rubber really hits the road. There are a sad number of really great makeup artists who do not work, and there are a lot of good not great makeup artists who work all the time. The difference is that whether you’re amazing or good or even not that great; those who are smart and who work hard at their careers will persevere. Whether or not one will make it to the lofty heights of the Pat McGraths or Joanna Schlips of the world is unknown (and to get to that level you really do have to be a great artist), but you can certainly be a working artist if you put your mind to doing so. For too long I, personally, fell into Group A: Everyone thought I was really good and really talented yet I didn’t work. This was because I am a naturally shy person and putting myself “out there” is not one of my favorite activities. Well, let me qualify, I’m actually a singer and I have no problem getting up and singing in front of people. Put a phone in my hand and tell me to call someone, however, and to this day I still have to psyche myself up to it. The difference is, of course, rejection. Yes. You will be rejected. Be it for meetings, jobs or tests you will not always get what you want when you want it. But as the Rolling Stones said “…you can’t always get what you want but if you try, sometimes, you’ll get what you need”. Eventually you have to eat and pay bills so you’ll have to decide – as I did – to either pursue your career with gusto, or go back to the office grind. With that said, here are my suggestions for getting yourself going… Continue reading →

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So You Wanna Be A Pro Artist 8 – Testing

The “So You Wanna Be A Pro Artist” series is original content conceived and written by Tania D. Russell, all Copyrights reserved.

In this the 8th installment I was going to go into the basics of marketing yourself as a media makeup artist (which was going to be my last installment), but a lot of you wanted me to go back and pick up on what I wrote about Testing.

OK, so here’s what I wrote previously;

“When you’re first starting out and have not yet started to book jobs, you obtain these photos by doing what are called “Tests” which is where you, a photographer and most often a hair stylist and a wardrobe stylist will collaborate along with a model in order to get photos for each of your books. “

That’s it. That’s all a test is. In theory.

The difficulty testing is the practical reality of what makes a GOOD test. Seasoned artists already know most of what I’m going to say so I’m going to assume that most of the fine people reading this are newer artists to the game. Here then are my suggestions for putting together portfolio worthy test shoots.
Continue reading →

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