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A Tale of Two Trade Shows

The Powder Group’s Makeup Show (TMUS) vs. Makeup Magazine’s International Makeup Artist Trade Show (IMATS) 2009

This post is intended for all the aspiring pro makeup artists in the house. Every industry has it’s trade shows and the beauty biz is no exception. Being a professional in the industry, I’ve always felt a need to attend them as often as schedule permits, if only to shop and walk around and see what’s new in makeup-landia. IBS – the International Beauty Show – services the salon professional. Being a media artist (Print, TV, Film) I never really attend IBS. However there are two shows vying for attention in my spectrum of the business; The Makeup Show (TMUS) and the International Makeup Artists Trade Show (IMATS) Continue reading →

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