courtesy of IMATS.net
The International Makeup Artist Trade Show – the second of the two major LA-based makeup trade shows – took place this past weekend. This was the first year in IMATS’s history that the Los Angeles show completely sold out (IMATS originated in LA back in 1997). In fact, we here at Makeup to Go almost missed this show entirely. As a pro makeup artist (and same with my en Español partner, Delia Jimenez Owens) I do not always know whether or not my schedule is going to be open to attend the trade shows. By the time I got my schedule sorted, I missed a lot of cool new features for Professional Artists that IMATS instituted for this years show AND regular admissions tickets were almost sold out. As it turned out, I was able to get tickets for the MTG crew for Sunday and we were able to attend the show for the day. So here’s a wrap-up of what I saw and what I bought… Continue reading →
