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	<title>Makeup to Go!</title>
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		<title>Whats the Tea? (aka What Happened to Makeup to Go)</title>
		<link>http://www.makeuptogo.com/whats-the-tea-aka-what-happened-to-makeup-to-go/</link>
		<comments>http://www.makeuptogo.com/whats-the-tea-aka-what-happened-to-makeup-to-go/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:50:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[makeup to go]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/whats-the-tea-aka-what-happened-to-makeup-to-go/</guid>
		<description><![CDATA[Howdy folks.  I&#8217;m sure faithful readers have been wondering what the heck has been going on with the Makeup to Go! Blog. Well, it started out as being away on business, but then turned into a whole database meltdown with the site, brought on by none-other than yours truly.  Had a bit of [...]]]></description>
			<content:encoded><![CDATA[<p><Font size=2.5>Howdy folks.  I&#8217;m sure faithful readers have been wondering what the heck has been going on with the Makeup to Go! Blog. Well, it started out as being away on business, but then turned into a whole database meltdown with the site, brought on by none-other than yours truly.  Had a bit of a disaster trying to do the latest WP upgrade and suffice to say, if I didn&#8217;t keep backup copies of my blog&#8230;well&#8230;let&#8217;s not even go there.</p>
<p>Ankywhoo, we&#8217;re back now and best of all I&#8217;ve found a tech person who cleaned up my mess and will be handling all the upgrades/backups for me from now on.</p>
<p>Hopefully we won&#8217;t have another post like this again.  <img src='http://www.makeuptogo.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </font></p>

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		<title>Award Show Watch: BET Awards 2010</title>
		<link>http://www.makeuptogo.com/award-show-watch-bet-awards-2010/</link>
		<comments>http://www.makeuptogo.com/award-show-watch-bet-awards-2010/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:01:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Biz]]></category>
		<category><![CDATA[Beauty Breakdowns]]></category>
		<category><![CDATA[Red Carpet Beauty]]></category>
		<category><![CDATA[awards shows]]></category>
		<category><![CDATA[BET awards]]></category>
		<category><![CDATA[red carpet]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1369</guid>
		<description><![CDATA[I actually missed this year’s BET awards and had to watch it on a re-run.  In past years I’ve actually had the pleasure of making up faces attending the awards, but this year I was out of town.  This year was kind of a mixed bag.  Both on the Red Carpet and [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>I actually missed this year’s BET awards and had to watch it on a re-run.  In past years I’ve actually had the pleasure of making up faces attending the awards, but this year I was out of town.  This year was kind of a mixed bag.  Both on the Red Carpet and on the awards stage, looks – IMO – were either Over The Top or not quite done enough.  I attribute this to having the event take place during the day on the West Coast so that it can be aired at night on the East Coast.  There was a vibe of “what kind of event am I dressing for??” in the air.</p>
<p>I say – when in doubt, go for Classic Beauty.  No one has ever been dinged for looking too beautiful.  Edgy can backfire if you don’t get it just right.  Casual can look like you didn’t care.  Beautiful is always the right answer.  Here’s who got it right in my estimation.<span id="more-1369"></span></p>
<p><strong>Ashanti</strong>  &#8211;  Ashanti had my favorite look of the night.  Her red dress added much needed color and vibrancy.  The upswept hair made her look award show worthy but it wasn’t a severe up-do that made her look old.  Her makeup was well defined.  She had great brows, great cheeks and pretty painted lip but NOT a red lip.   By avoiding the &#8220;red lip to match the dress&#8221; cliche, I feel her look was fresher and more current.  Her makeup was fully appointed yet it did not overpower.  The result was a look that was chic and both age and event appropriate.  She looked fab!<br />
<div id="attachment_1390" class="wp-caption alignright" style="width: 406px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/Ashanti.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/Ashanti.jpg" alt="Ashanti at the 2010 BET Awards" title="Ashanti" width="396" height="600" class="size-full wp-image-1390" /></a><p class="wp-caption-text">Ashanti at the 2010 BET Awards</p></div></p>
<p><strong>Ciara</strong> – I don’t know much about Ciara, but I’ve read various things questioning her taste level.  Ironically, perhaps, I thought she had one of the more tasteful looks of the night.  Her look for Awards night was chic and simple without looking <strong><em>old</em></strong>.  With a light smokey eye and a clean nude lip, Ciara looked great both outside in the harsh daylight and indoors under studio lights.</p>
<p><strong>Jeanette Jenkins</strong> – I tend to focus more on makeup &#038; hair and not the fashions, but as I’ve said before, what you wear often affects how your makeup and hair ultimately looks.  I noticed a red carpet trend towards beige-y, tan-y fashions that were about skin tone for many of the ladies wearing them.  Hence, several ladies looked quite washed out on the Red Carpet.  Jeanette Jenkins – fitness trainer to the stars – wore a white dress that looked crisp and fresh and accentuated her skin tone instead of washing her out.  Along with her short cropped, natural textured ‘do and fresh makeup with a pop of color on the lips, Jeanette put together a look that was both casual and put together.</p>
<p><strong>Nia Long</strong> – Is Nia Long a part of this Illuminati we keep hearing about?  Because she is just NOT aging.  LOL!  Nia looked fresh and chic w/ light smokey eye and nude lip w/ trademark pixie haircut.  Like Ciara, she looked great both indoors and outdoors.</p>
<p><strong>Omarosa</strong> – Reality Show persona notwithstanding, most times I see her, Omarosa looks very well put together.  For the BETs I loved her beautiful Veronica Lake hairstyle, simple &#038; chic makeup with a nice hit of color in the dress and on the lips</p>
<p><strong>Mowry Sisters</strong> – On the Mowry sisters we saw sides of the coin; one easy chic (Tia) and one nighttime glam (Tamera).  Both look polished and put together without going over or under the top.</p>
<p><strong>Keri Hilson</strong>  &#8211;  I picked her for the list because I love when ladies aren’t afraid to wear color on the eyes for these types of events.  By forgoing a smokey eye and employing color instead, the look is younger and a bit edgier.</p>
<p>HONORABLE MENTIONS</p>
<p><strong><em>Marsha Ambrosius</em></strong> – I actually though Marsha fell into the ‘under done’ category overall makeup/hair-wise but I wanted to make an honorable mention of her for wearing a natural hairstyle.  As a black woman who wears my own hair natural, it’s always refreshing to see something other than that parade of straight weaves walking down the step and repeat.   Hopefully as more celebs confidently wear their hair natural to these events, more people will see that natural hair can be glamorous, too.</p>
<p><strong><em>Nicki Minaj</em></strong> &#8211; In my review of the Grammys I had to give Lady GaGa points for cultivating an image and going for it, so it’s only fair that I do the same for Nicki Minaj.  She’s clearly working a visual image and not trying to do a simple “fit in the crowd” beauty.  Her hair and I don’t get along, but I have to say her makeup is always impeccable.  If you want to wear over the top color, Nicki is a good example of how to do it.</font></p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/awards+shows' rel='tag' target='_self'>awards shows</a>, <a class='technorati-link' href='http://technorati.com/tag/BET+awards' rel='tag' target='_self'>BET awards</a>, <a class='technorati-link' href='http://technorati.com/tag/red+carpet' rel='tag' target='_self'>red carpet</a></p>

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		<title>#MakeupMonday &#8211; Event Makeup</title>
		<link>http://www.makeuptogo.com/makeupmonday-event-makeup/</link>
		<comments>http://www.makeuptogo.com/makeupmonday-event-makeup/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 17:40:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty To Do List]]></category>
		<category><![CDATA[In the Kit]]></category>
		<category><![CDATA[Makeup Monday]]></category>
		<category><![CDATA[Shoppin']]></category>
		<category><![CDATA[makeup to go]]></category>
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		<category><![CDATA[bobbi brown]]></category>
		<category><![CDATA[dermalogica]]></category>
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		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1336</guid>
		<description><![CDATA[I recently went makeup shopping with friend and colleague, Kallah Maguire &#8211; stylist and owner of The Emerald Scarab &#8211; and she echoed a complaint I hear fairly often from women; How do I stay looking great when I have an event to attend?  Like many busy professionals, Kallah regularly attends events where she [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>I recently went makeup shopping with friend and colleague, Kallah Maguire &#8211; stylist and owner of <a href="http://bit.ly/emeraldscarab">The Emerald Scarab</a> &#8211; and she echoed a complaint I hear fairly often from women; How do I stay looking great when I have an event to attend?  Like many busy professionals, Kallah regularly attends events where she not only wants to look great for herself, but where she&#8217;s frequently photographed.   Why is it that when we attend these events we look so different from when we see photos of celebs at events?  Well, most women do their makeup as they normally do when in fact, they should approach these functions as photographic events.  When we professional makeup artists do celebrities for Events, please believe, we pull out every makeup trick in the book.</p>
<p>1 ) <strong><em>Don&#8217;t Over Do It</em></strong> &#8211; Resist the temptation to apply &#8220;more&#8221;.  It&#8217;ll cake up, crease up, oil up and generally be difficult to maintain.  Also, while you want to look good when the camera flashes, you also want to look good to the person you&#8217;re talking to standing in front of you.  Hyper makeup looks crazy in real life.  Use as much as you need, but not a drop more.<span id="more-1336"></span></p>
<p>2 ) <strong><em>Hydrate Well</em></strong> &#8211; thirsty skin eats makeup and oily skin dissolves it.  Starting with a good, hydrating (not too emollient) moisturizer is an important first step to a great makeup and no artist I know ever skips moisturizing.  A good product for use under makeup is <a href="http://bit.ly/activemoist">Dermalogica&#8217;s Active Moist</a> lotion.</font><br />
<div id="attachment_1341" class="wp-caption alignleft" style="width: 310px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/dermactmoist.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/dermactmoist.jpg" alt="Dermalogica Active Moist " title="dermactmoist" width="300" height="300" class="size-full wp-image-1341" /></a><p class="wp-caption-text">Dermalogica Active Moist</p></div></p>
<p><font size=2.5>3 ) <strong><em>Prime</em></strong> &#8211; A good primer keeps the oily spots under control and the dry spots smooth and prepares your skin to be a smooth canvas for your makeup.  The kind of primer you&#8217;ll need will depend on your skin type.  Of course, there&#8217;s the ever popular <a href="http://bit.ly/SBprimer">Smashbox Photo Finish Primer</a>. I believe the Photo Finish Primer is best for Normal skin as it really is more about evening pores and fine lines.  For drier skins, I like <a href="http://bit.ly/embryolisse24hr">Embryolisse&#8217;s Lait Creme Concentre</a>, affectionately known as the &#8220;24-hr Miracle Cream&#8221;.   The 24-hr Miracle Cream is a moisturizer and primer all in one (amongst many other uses), and it&#8217;s a staple for most every makeup artist.  For oily skins, I go a completely different route; Organic Aloe Gel.  Aloe is a natural moisturizer and humectant, it also helps heal blemishes and even skin-tone.  I&#8217;m an oily-head and I&#8217;ve used aloe for years with great result.  My brand of choice is <a href="http://bit.ly/aubreyaloe">Aubrey Organics</a> brand which is 98% organic and vegan.</font><div id="attachment_1343" class="wp-caption alignleft" style="width: 310px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/aubreyaloe.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/aubreyaloe.jpg" alt="Aubrey Organics 100% Pure Aloe Vera Gel" title="aubreyaloe" width="300" height="300" class="size-full wp-image-1343" /></a><p class="wp-caption-text">Aubrey Organics 100% Pure Aloe Vera Gel</p></div></p>
<p><font size=2.5>4 ) <strong><em>Make Eyes Last</em></strong> &#8211; Needless to say, in a photograph in particular your eyes are a focal point and you&#8217;ll want them to stand out, or &#8220;pop&#8221;.  Like your skin, you&#8217;ll also want to prime your eyelids so your eyeshadow lasts longer.  In my opinion, the queen and champion of eyeshadow primer is still <a href="http://bit.ly/udprimerpotion">Urban Decay&#8217;s Primer Potion</a>, however Smashbox&#8217;s <a href="http://bit.ly/SBeyeprimer">Photo Finish Eye Primer</a> is quite good as well.  Both prep the lid and handle excess lid oil without drying your precious eyelid skin.  Use on the upper and lower lashline as well for stay-put eyeliner.</font><div id="attachment_1344" class="wp-caption alignleft" style="width: 260px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/P74310_hero.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/P74310_hero.jpg" alt="Urban Decay Primer Potion" title="P74310_hero" width="250" height="250" class="size-full wp-image-1344" /></a><p class="wp-caption-text">Urban Decay Primer Potion</p></div></p>
<p><font size=2.5>5 ) <strong><em>Use Tools</em></strong> &#8211; Forget your fingers when applying your makeup. Tools give you a more even, polished finish which is important because the camera sees things that the naked eye might not.  Also, the natural skin oils in your fingers may contribute to your makeup breaking down more quickly.</p>
<p>6 ) <strong><em>Powder Well</em></strong> &#8211; However, be sure to use the right powder.  Most powder geared towards everyday wear &#8211; particularly drugstore brands &#8211; has some form of mica so the powder doesn&#8217;t look matte and flat.  In photographic situations you want that matte-ness.  Also, professional powders are made to hold makeup in place and they do so in a way that consumer brands generally do not.  Most artists will use loose powder to set the makeup because it gives more coverage and then we&#8217;ll give our client a compact to touch-up with.  Bobbi Brown&#8217;s loose powders are pro powders in nice retail packaging, and it comes in the Pale Yellow (fairer skins) and Golden Orange (medium to darker skins) colors that makeup artists love.   I know you&#8217;re wondering about all the High Definition hype you&#8217;ve been hearing.  Here&#8217;s the thing; Hi-Def powder is great to set your makeup but it is not meant as a touch up powder.  Hi Def powders need the surface oils to adhere to.  Once the makeup has been set, however, high definition powders will merely build up on your face, and in a cruel twist of fate you may not be able to see this build up with the naked eye.  When the flash of a camera hits it, however, the ugly truth will be revealed in those photographs.  Think what happened to Nicole Kidman in those now infamous red carpet photos. (If you have oily skin, you may want to skip using powder to touch up and go with powder-free<a href="http://amzn.to/blotpaper"> Blotting Papers</a> instead.  I never let my clients leave without &#8216;em!)</font><br />
<div id="attachment_1349" class="wp-caption alignleft" style="width: 190px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/bobbipowder.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/bobbipowder.jpg" alt="Bobbi Brown Loose Powder" title="bobbipowder" width="180" height="180" class="size-full wp-image-1349" /></a><p class="wp-caption-text">Bobbi Brown Cosmetics Loose Powder - Pale Yellow</p></div></p>
<p><font size=2.5>7 ) <strong><em>Set Your Makeup</em></strong> &#8211; Once you&#8217;ve spent all this time meticulously applying your makeup, you&#8217;ll want it to stay on your face for as long as possible.  After completing a makeup for a client I always use a finishing spray.  Readily available at Sephora stores nationwide, Make Up For Ever has been serving the professional artist community for many years.  Their <a href="http://bit.ly/MUFEfixspray">Mist &#038; Fix spray</a> is a lightweight and alcohol-free barrier spray that helps set makeup for hours, lessening the need for touch-ups.  Sometimes, however, you have to pull out the heavy guns.  Back in the day actresses actually sprayed hairspray over their faces.  I don&#8217;t recommend that.  Nowadays, we have the modern day equivalent &#8211; <a href="http://bit.ly/Modelbottle">Model in a Bottle</a>.  Available in both the <a href="http://bit.ly/MIABOrig">Original Formula</a> and a <a href="http://bit.ly/MIABSen">Sensitive Skin</a> formula, this product is no joke.  I prefer to use the most gentle products I can on a normal basis, but when a client is going to be out in the sun, or physically active and sweat-proof makeup is a must or when it&#8217;s going to be a marathon long day, this is the product to turn to.</font><br />
<div id="attachment_1345" class="wp-caption alignleft" style="width: 161px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/MIAB-SkinSensitive1.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/MIAB-SkinSensitive1.jpg" alt="Model in a Bottle" title="MIAB-SkinSensitive" width="151" height="429" class="size-full wp-image-1345" /></a><p class="wp-caption-text">Model in a Bottle Sensitive Skin Formula</p></div></p>
<p><font size=2.5>So for Kallah, and all the other fab ladies stepping out to Events all around the country, if you take a few extra minutes when doing your makeup to apply these tips, your face will last all night long just like the party.</font></p>

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		<title>#MakeupMonday &#8211; 100% Pure Cosmetics</title>
		<link>http://www.makeuptogo.com/makeupmonday-100-percent-pure-cosmetics/</link>
		<comments>http://www.makeuptogo.com/makeupmonday-100-percent-pure-cosmetics/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 19:56:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Stash]]></category>
		<category><![CDATA[In the Kit]]></category>
		<category><![CDATA[Makeup Monday]]></category>
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		<category><![CDATA[100 percent pure]]></category>
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		<category><![CDATA[natural]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1304</guid>
		<description><![CDATA[As I mentioned in my article on Bay Area Beauty, I was thoroughly impressed upon visiting the headquarters of 100% Pure Apothecary**.  I already knew of 100% because of their fabulous, fruit-pigmented lip glosses as well as their great bodycare products (I&#8217;m a big fan of the Honey Almond Milk body wash, and the [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>As I mentioned in my article on <a href="http://www.makeuptogo.com/makeupmonday-san-francisco-bay-area-beauty/">Bay Area Beauty</a>, I was thoroughly impressed upon visiting the headquarters of <a href="http://bit.ly/brd1Tu">100% Pure Apothecary**.</a>  I already knew of 100% because of their fabulous, fruit-pigmented lip glosses as well as their great bodycare products (I&#8217;m a big fan of the <a href="http://bit.ly/honeyalmond">Honey Almond Milk</a> body wash, and the <a href="http://bit.ly/mochachoco">Dark Chocolate Mocha</a> body scrub).  I had no idea, however, how much they&#8217;d expanded their color line.  Not only are the colors pretty and naturally derived, the formulations are creamy, the colors lay true and they LAST once applied.  Here&#8217;s the scoopy-scoop on some of the highlights;<span id="more-1304"></span></p>
<p>1 ) <a href="http://bit.ly/fullfound"><strong><em>Healthy Skin Foundation</em></strong></a> &#8211; Fruit pigmented colors in a SPF 20 base, this is an impressive foundation.  This is one of the better naturally derived full-coverage foundations I&#8217;ve found.  It didn&#8217;t streak upon application (fingers, sponge and brush), it set to a nice non-tacky feeling finish and it lasted once it was set.  Like it really lasted.  <em>Downside</em> &#8211; color selection is limited and there are no colors for darker skin-tones. <em>Upside</em> &#8211; also comes in a Powder formulation which is great for oiler skins, and the Powder formula is vegan friendly and gluten free.</p>
<p>2 ) <a href="http://bit.ly/cocabronzer"><strong><em>Cocoa Pigmented Bronzer</em></strong></a> &#8211; As the name suggests, Cocoa is the basis for this bronzer.  It comes in three wearable, natural shades which are not too orange and not too shimmery.  It&#8217;s also sheerer than most brands on the market so if you want a more subtle bronzing effect, this one should do the trick.</p>
<p>3 ) <a href="http://bit.ly/ccSkfa"><strong><em>Lip and Cheek Tint</em></strong></a> &#8211; These are definitely tints not stains in terms of long-lasting-ness, but these do wear nicely (longer than most lip glosses) and the color selection is just very, very pretty (including the Shimmery CocoaBerry which works great on us darker-toned gals).  Great for a sheer hit of pretty color (pro MUAs &#8211; these are also great for kids/teen grooming)</p>
<p>4 ) <a href="http://bit.ly/dvd1SL"><strong><em>Satin Eye Shadow</em></strong></a> &#8211; While 100% also has powder eyeshadows which were very nice, it&#8217;s the cream eye shadows that were the belle of the ball, in my opinion.  The colors are great (a selection pretty neutrals), but it&#8217;s the formulation that makes this product stand out.  The cream goes on smoothly and dries to a powder finish without creasing, and then <strong><em>lasts</em></strong>, on and on.  I&#8217;ve been using this product fairly religiously since buying it.</p>
<p>5 ) <a href="http://bit.ly/bZag0F"><strong><em>Gel Eyeliner</em></strong></a> &#8211;  In a word: Impressive.  If you&#8217;re a gel eyeliner user, you know that pretty much every brand dries out fairly quickly.  That&#8217;s just a drawback of the product-type.  Thus, I don&#8217;t know how these are going to do on that front since I just got them.  I can tell you, however, that they more than fulfill the primary duty of gel eyeliners which is to be Long Lasting.</p>
<p>6 ) <a href="http://bit.ly/potrouge"><strong><em>Pot Rouge</em></strong></a> &#8211; I normally only do lists of 5, but I&#8217;m going to go back and also highlight the Pot Rogue cream blushes because good cream blushes are difficult to find.  The color selection is once again quite pretty (although on the Downside they could stand to introduce more colors for darker skins), they go on smoothly and dry to a more powder finish so there&#8217;s no gummy/tacky/sticky feeling.  Combines will with the powder blushes for even more lasting power.</p>
<p>Side note: I keep mentioning how long-wearing certain items were so let me clarify; when I test items I purposefully test them on my hand so I can see how they act through the normal course of the day.  The foundation, eyeshadows and eyeliner mentioned above lived through 1.5 (almost two) days of hand washing and the Pot Rouge blush made it through a full day of hand washing.  Additionally, when I used the eyeliner gel recently on an outdoor shoot, it lasted all the hot day without needing a touch-up.  Impressive for any line, even more so for a natural brand. </p>
<p>Second Side Note: 100% Pure is currently having a <a href="http://bit.ly/a9Ak1c">SALE</a> on their website right now!  Check the site regularly for more weekly specials!</p>
<p>Third Note: **Correction &#8211; the brand name is 100% Pure, and the main location where I went in Berkeley is the <em>Apothecary</em>.</font>
<div id="attachment_1312" class="wp-caption alignleft" style="width: 194px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/creameyeshadow_borabora.png"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/creameyeshadow_borabora.png" alt="100% pure apothecary" title="creameyeshadow_borabora" width="184" height="164" class="size-full wp-image-1312" /></a><p class="wp-caption-text">100% Pure Apothecary Cream Eye shadow in Borabora</p></div>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/100+percent+pure' rel='tag' target='_self'>100 percent pure</a>, <a class='technorati-link' href='http://technorati.com/tag/apothecary' rel='tag' target='_self'>apothecary</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup' rel='tag' target='_self'>makeup</a>, <a class='technorati-link' href='http://technorati.com/tag/natural' rel='tag' target='_self'>natural</a>, <a class='technorati-link' href='http://technorati.com/tag/Natural+Beauty' rel='tag' target='_self'>Natural Beauty</a></p>

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		<title>Headshots and Promo Portraits &#8211; Follow Up</title>
		<link>http://www.makeuptogo.com/headshots-and-promo-portraits-follow-up/</link>
		<comments>http://www.makeuptogo.com/headshots-and-promo-portraits-follow-up/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 21:38:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Biz]]></category>
		<category><![CDATA[makeup to go]]></category>
		<category><![CDATA[headshots]]></category>
		<category><![CDATA[makeup]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[portraiture]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1297</guid>
		<description><![CDATA[OK, so I got a couple of emails wondering &#8220;What was the deal&#8221; with my post yesterday.  &#8220;You&#8217;re supposed to be a Beauty Blog&#8221;.  I thought my post was fairly self-explanatory but fair enough, here goes&#8230;.
My blog differs a bit from other beauty blogs because I&#8217;m speaking as a veteran media makeup artist. [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>OK, so I got a couple of emails wondering &#8220;What was the deal&#8221; with my post yesterday.  &#8220;You&#8217;re supposed to be a Beauty Blog&#8221;.  I thought my post was fairly self-explanatory but fair enough, here goes&#8230;.</p>
<p>My blog differs a bit from other beauty blogs because I&#8217;m speaking as a veteran media makeup artist. Therefore &#8211; while I always hope my posts are enjoyable for all makeup mavens whether interested in the makeup biz or just makeup for themselves &#8211; my focus is a little bit different and a goodly amount of my discussion will be industry related as this is the industry that I&#8217;m in.  Likewise, my posts will often relate to services provided by Makeup to Go!, makeup for portraiture and Lessons for Performers being amongst those services.</p>
<p>Lastly Makeup to Go! s first service was <a href="http://www.makeuptogo.com/services-ii/">Lessons for Aspiring Artists™,</a> which teaches people the basics of becoming a professional, working media makeup artist.   As someone who teaches aspiring artists &#8211; and having worked my way up through the ranks myself &#8211; things like headshots are most likely going to be where you start your career.  Thus it&#8217;s important for new artists to know the difference between good and bad headshots, and what photographers who shoot headshots and portraiture are looking for so you can tailor your services accordingly and make yourself more marketable.  Headshots pay nice money and keep you working in your craft.</p>
<p>I may not always talk about the latest lipstick or mascara, but I assure you my posts are always related in some way to the Beauty Biz. &#8211; Tania <img src='http://www.makeuptogo.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </font>
<div id="attachment_1299" class="wp-caption alignleft" style="width: 119px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/06/6.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/6.jpg" alt="makeup and hair by Tania D. Russell/Makeup to Go!" title="6" width="109" height="109" class="size-full wp-image-1299" /></a><p class="wp-caption-text">A great Portrait shot - © P. Fewsmith/Makeup and Hair by Tania D. Russell</p></div>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/headshots' rel='tag' target='_self'>headshots</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup' rel='tag' target='_self'>makeup</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup+to+go' rel='tag' target='_self'>makeup to go</a>, <a class='technorati-link' href='http://technorati.com/tag/photography' rel='tag' target='_self'>photography</a>, <a class='technorati-link' href='http://technorati.com/tag/portraiture' rel='tag' target='_self'>portraiture</a></p>

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		<title>Headshots and Promo Portraits</title>
		<link>http://www.makeuptogo.com/headshots-and-promo-portraits/</link>
		<comments>http://www.makeuptogo.com/headshots-and-promo-portraits/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 21:22:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Biz]]></category>
		<category><![CDATA[Makeup for Performers]]></category>
		<category><![CDATA[makeup to go]]></category>
		<category><![CDATA[actors]]></category>
		<category><![CDATA[headshots]]></category>
		<category><![CDATA[makeup]]></category>
		<category><![CDATA[makeup lessons]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[portraiture]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1284</guid>
		<description><![CDATA[One of the more important investments a performer can make is in really good promotional photos.  Be it for an actor, individual musician or band, these photos say much more than what you look like.  Seriously, the difference between a the difference between a good and bad promo portrait can be the difference [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>One of the more important investments a performer can make is in really good promotional photos.  Be it for an actor, individual musician or band, these photos say much more than what you look like.  Seriously, the difference between a the difference between a good and bad promo portrait can be the difference between getting a job or not.  Thus, while budget may be a consideration, your promos aren&#8217;t the time to go cheap.  If you&#8217;re planning on getting photos done, fabulous LA portrait photographer <a href="http://www.starlafortunato.com/">Starla Fortunato</a> makes the following recommendations.  You&#8217;ll notice that Starla recommends investing in professional makeup.  I agree. However, if that isn&#8217;t possible, you can arm yourself by learning to apply professional makeup for photography to yourself with our <a href="http://www.makeuptogo.com/services/">Lessons for Performers</a> makeup lessons.</p>
<p>To read Starla&#8217;s article, just click image to go to full size ;</font>
<div id="attachment_1291" class="wp-caption alignleft" style="width: 455px"><a href="http://bit.ly/starlapromo"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/starlapromo.jpg" alt="© Starla Fortunato" title="starlapromo" width="445" height="648" class="size-full wp-image-1291" /></a><p class="wp-caption-text">© Starla Fortunato Photography</p></div>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/actors' rel='tag' target='_self'>actors</a>, <a class='technorati-link' href='http://technorati.com/tag/headshots' rel='tag' target='_self'>headshots</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup' rel='tag' target='_self'>makeup</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup+lessons' rel='tag' target='_self'>makeup lessons</a>, <a class='technorati-link' href='http://technorati.com/tag/musicians' rel='tag' target='_self'>musicians</a>, <a class='technorati-link' href='http://technorati.com/tag/portraiture' rel='tag' target='_self'>portraiture</a></p>

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		<title>Each One, Reach One</title>
		<link>http://www.makeuptogo.com/each-one-reach-one/</link>
		<comments>http://www.makeuptogo.com/each-one-reach-one/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 17:27:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Biz]]></category>
		<category><![CDATA[charitable events]]></category>
		<category><![CDATA[makeup to go]]></category>
		<category><![CDATA[charities]]></category>
		<category><![CDATA[community service]]></category>
		<category><![CDATA[look good feel better]]></category>
		<category><![CDATA[makeup]]></category>
		<category><![CDATA[united friends of the children]]></category>
		<category><![CDATA[volunteer match]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1277</guid>
		<description><![CDATA[I&#8217;m a big believer in community service and giving back in what ever ways I can.  As a makeup artist, there are a lot of ways our skills can be used to benefit others and I am only so happy to do so whenever possible.  Working and being creative and making a living [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>I&#8217;m a big believer in community service and giving back in what ever ways I can.  As a makeup artist, there are a lot of ways our skills can be used to benefit others and I am only so happy to do so whenever possible.  Working and being creative and making a living doing what I love to do is it&#8217;s own reward, but there&#8217;s a different kind of reward that comes from using my talents and skills in service to others.</p>
<p>Today I am participating in the Graduation Ceremony for <a href=http://www.unitedfriends.org/>United Friends of the Children</a> which provides housing, education and resources for young people in the Foster system. All of the young people involved in today&#8217;s ceremony have beaten the odds and have graduated HS and will be receiving scholarships for college.  The makeup team will be providing 65 girls with make-overs, as they move forward with the next phase of their life journeys.</p>
<p>There are a lot of great ways that you can become involved with your community as a makeup and/or hair artist.  Many hospitals across the country participate in the <a href=http://bit.ly/cwRXmN>Look Good, Feel Better</a> program, which benefits patients going through treatment for cancer.  You can also search for organizations in your area at <a href=http://bit.ly/9X6yqz>Volunteer Match</a>.  Volunteer Match lists a wide array of opportunities so if you don&#8217;t find something that suits you as an artist, you can find some other way to contribute.</p>
<p>Through donating my time to charitable activities as a makeup artist, I&#8217;ve met great people, made great connections and just further deepened my connection to the work that I do and why I do it.  It&#8217;s been great for me and I encourage everyone to give it a try.</p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/charities' rel='tag' target='_self'>charities</a>, <a class='technorati-link' href='http://technorati.com/tag/community+service' rel='tag' target='_self'>community service</a>, <a class='technorati-link' href='http://technorati.com/tag/look+good+feel+better' rel='tag' target='_self'>look good feel better</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup' rel='tag' target='_self'>makeup</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup+to+go' rel='tag' target='_self'>makeup to go</a>, <a class='technorati-link' href='http://technorati.com/tag/united+friends+of+the+children' rel='tag' target='_self'>united friends of the children</a>, <a class='technorati-link' href='http://technorati.com/tag/volunteer+match' rel='tag' target='_self'>volunteer match</a></p>

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		<title>#MakeupMonday &#8211; What&#8217;s On Sale?</title>
		<link>http://www.makeuptogo.com/makeupmonday-whats-on-sale/</link>
		<comments>http://www.makeuptogo.com/makeupmonday-whats-on-sale/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:33:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Stash]]></category>
		<category><![CDATA[On Sale]]></category>
		<category><![CDATA[Shoppin']]></category>
		<category><![CDATA[becca]]></category>
		<category><![CDATA[makeup to go]]></category>
		<category><![CDATA[smashbox]]></category>
		<category><![CDATA[stila]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1256</guid>
		<description><![CDATA[Part of Makeup to Go!&#8217;s Mission Statement for our consumer clientele is that &#8220;we know so you don&#8217;t have to&#8221;&#8230; As part of our Concierge Service™ we keep up with all the trends, products, brands, etc. and pass the information along to our clients so you can effortlessly stay chic as you go about your [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>Part of Makeup to Go!&#8217;s Mission Statement for our consumer clientele is that &#8220;we know so you don&#8217;t have to&#8221;&#8230; As part of our Concierge Service™ we keep up with all the trends, products, brands, etc. and pass the information along to our clients so you can effortlessly stay chic as you go about your busy life.  Many of my clients have asked about sales.  You asked, we listened and we will now be passing along sales info as we find out about them so you can always buy the best products at the best prices.  Here&#8217;s what we found today;</p>
<p><strong><em>Smashbox</em></strong><br />
&#8220;Get gorgeous on the go with a FREE travel kit from Smashbox.com with any $65 purchase. Enter GLAMGO at checkout&#8230;&#8230; &#8221;</p>
<p><a href=http://bit.ly/smashboxmain>Free Travel Kit w/ $65 purchase</a></p>
<p><strong><em>Becca</em></strong><br />
&#8220;Want a free mascara? Purchase Mineral SPF Primer on beccacosmetics.com and enter your color choice (black or bronze) in the comments box!&#8221;</p>
<p><a href=http://bit.ly/9fhYBw>Becca Mineral SPF Primer</a></p>
<p><strong><em>Stila</em></strong><br />
Not really a sale, per se, but Stila has introduced 2 new lip-glaze sets and the great little makeup-box / mp3 player which I have and love (not only is it a makeup case that plays your music and/or makeup tutorials while you beautify, BUT you get FREE makeup and a brush included.  Wow!)&#8230;</p>
<p><a href=http://bit.ly/glazesets>Lip Glaze Sets</a><br />
<a href=http://bit.ly/stilamp3box>MP3 Makeup box</a></p>
<p><font color='red'>ADDED</font><font size=2.5> &#8211; <strong><em>Urban Decay Big Fatty Mascara Double Hitter</em></strong><br />
1 regular and 1 Waterproof mascara at one low price!</p>
<p><a href=http://bit.ly/UDfattyduo>Big Fatty Mascara</a></p>
<p>Happy Shopping!</font></p>
<div id="attachment_1261" class="wp-caption alignleft" style="width: 310px"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/06/media.nl_-300x182.jpg" alt="" title="media.nl" width="300" height="182" class="size-medium wp-image-1261" /><p class="wp-caption-text">Smashbox Lip/Blush Pallette</p></div>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/becca' rel='tag' target='_self'>becca</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup+to+go' rel='tag' target='_self'>makeup to go</a>, <a class='technorati-link' href='http://technorati.com/tag/smashbox' rel='tag' target='_self'>smashbox</a>, <a class='technorati-link' href='http://technorati.com/tag/stila' rel='tag' target='_self'>stila</a></p>

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		<title>#MakeupMonday &#8211; San Francisco Bay Area Beauty</title>
		<link>http://www.makeuptogo.com/makeupmonday-san-francisco-bay-area-beauty/</link>
		<comments>http://www.makeuptogo.com/makeupmonday-san-francisco-bay-area-beauty/#comments</comments>
		<pubDate>Mon, 24 May 2010 21:59:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Stash]]></category>
		<category><![CDATA[Beauty Travelogue]]></category>
		<category><![CDATA[Shoppin']]></category>
		<category><![CDATA[makeup to go]]></category>
		<category><![CDATA[100% pure]]></category>
		<category><![CDATA[bath and body works]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[benefit cosmetics]]></category>
		<category><![CDATA[jo malone]]></category>
		<category><![CDATA[keihls]]></category>
		<category><![CDATA[kryolan]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac cosmetics]]></category>
		<category><![CDATA[makeup]]></category>
		<category><![CDATA[peets coffee]]></category>
		<category><![CDATA[sephora]]></category>
		<category><![CDATA[shu uemura]]></category>
		<category><![CDATA[victoria's secret]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1170</guid>
		<description><![CDATA[If you follow me on Twitter, you know I was recently in the Bay for over a week for work and business (and some leisure   ).  While I was up there, I had more time than usual, so I decided to do something I&#8217;d thought about for a while, and that is [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>If you <a href="http://bit.ly/MTGontwitter">follow me on Twitter</a>, you know I was recently in the Bay for over a week for work and business (and some leisure <img src='http://www.makeuptogo.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  ).  While I was up there, I had more time than usual, so I decided to do something I&#8217;d thought about for a while, and that is to find the &#8220;happening&#8221; beauty spots in the San Francisco Bay.</p>
<p>Well.  I tell ya.  I was initially a little disappointed, particularly with San Francisco.  Being the hip, &#8220;West Coast New York&#8221; that it is, I was expected to find my hip, funky little &#8216;off the beaten path&#8217; stores.  Instead, I was surprised to find mostly the same large beauty chains that one can find in most cities. I&#8217;m sure the hip little stores do exist and I&#8217;ll try finding them again on future trips.  What I did find in visiting the big stores, however, was that these stores often carry brands and products that other stores in the chain might not.  Here then is what I found on my first SF Bay beauty excursion;<span id="more-1170"></span></p>
<p>5 ) <a href="http://bit.ly/USKryolan">Kryolan</a>  &#8211; One BIG perk for Bay Area beauty shoppers (or those visiting) is that the US Headquarters for the Kryolan brand is located in San Francisco.  Kryolan is a professional brand en par with Ben Nye and Mehron who make a wide array of products that are suitable for professionals and individuals alike.  The space open to the public is not a store where all the product is out and you can just take what you like, but instead it&#8217;s a bright and airy showroom where (most of) the products are on display and you can test and play to your hearts content.  Then, once you&#8217;re ready to buy, you can make a list of what you want to purchase and one of the friendly staff members will get your items for you.  Also, if you have any questions on products, product usage, etc., the staff are there to help.  I didn&#8217;t really need anything while I was visiting,but it&#8217;s a great spot and I will be back (I&#8217;m a huge fan of Kryolan&#8217;s <a href="http://bit.ly/dermacolors">Dermacolors concealers palettes</a>).</p>
<p>4 ) <a href="http://bit.ly/sephorapowell">Sephora, Powell Street</a> &#8211; I have no idea what possessed me to go to the stores on Powell street on a Saturday afternoon but I did.  The area where Market and Powell converge is Tourist Central, so you will find a wide variety of stores there but you have to be prepared for crowds and craziness.  As a reward for your bravery, however, most of the stores are Flagships for the store-brand and carry items that aren&#8217;t available in other stores.  While I was there I noticed Sephora on Powell carried full line of the Japanese-inspired (but designed by Italian artist, Simone Legno) hipster brand, Tokidoki as well as the full line of Illamasqua.</font></p>
<p><div id="attachment_1172" class="wp-caption alignleft" style="width: 310px"><a href="http://www.makeuptogo.com/wp-content/uploads/2010/05/tokidoki1.jpg"><img src="http://www.makeuptogo.com/wp-content/uploads/2010/05/tokidoki1-300x225.jpg" alt="" title="tokidoki1" width="300" height="225" class="size-medium wp-image-1172" /></a><p class="wp-caption-text">Tokidoki cosmetics display in Sephora on Powell, SF (photo taken on my BlackBerry Curve, so apologies for photo quality...)</p></div><br clear="left" /></p>
<p><font size=2.5>Also located near Sephora in the general Union Square area are Victoria&#8217;s Secret, Jo Malone, Lush, Bath &#038; Body Works, and yet another Sephora further up on Market street (going towards the Embarcadero).</p>
<p>3 ) <a href="http://bit.ly/shumain">Shu Uemura, Fillmore Street</a> &#8211; Get it while you can, the mighty Shu Store on Fillmore closes in early June.   The Shu Store is the Anti-Powell Street experience.  Serene, peaceful, well lit and beautifully displayed, losing this store is going to be a significant lost for both the artist and beauty consumer communites in SF.  Shu Uemura products will, however, still be available online but as beauty shoppers we know that&#8217;s just not the same.  Le Sigh.</p>
<p>Also located near Shu on Fillmore &#8211; Keihls, and Benefit Cosmetics.</p>
<p>Outside of the city, there is GREAT shopping in the East Bay and I actually found that part of my shopping excursion much more enjoyable.</p>
<p>2) <a href="http://bit.ly/benefitmain">Benefit Cosmetics, 4th Street, Berkeley</a> &#8211; I picked Benefit just because they&#8217;re one of my personal favorite brands.  I often go to this location when I&#8217;m working up north because the service at the 4th Street Benefit is great, and they often have new products in the line before other locations (which is probably also true of the Benefit store in SF, as Benefit is an SF based brand, but honestly I prefer this location).  However, Benefit is but one of many great stores as the shopping on 4th Street is plentiful.  From beauty to clothes to housewares to pets, if you&#8217;re a shopper you should be aware of 4th Street in Berkeley.  The vibe on 4th Street is very comparable &#8211; in my opinion &#8211; to the vibe of Montana in Santa Monica, CA.  I describe it as &#8220;low key Money&#8221;.  Instead of the in-your-face wealth of a shopping area like Rodeo Drive in Beverly Hills, 4th Street maintains it&#8217;s laid back, bohemian Berkeley rhythm, while providing mid to high-end shopping for the East Bay shopper.  Areas like these are great places to get those mid to higher end brands you may be interested in without being in an intimidating or uncomfortable environment.  And there&#8217;s a great Peets Coffee on 4th street.  Can&#8217;t beat that!</p>
<p>Also located on 4th Street in Berkeley &#8211; MAC, Bare Escentuals, Keihl&#8217;s and a stand-alone Aveda store.</p>
<p>But of all my shopping explorations, the Belle of the Ball discovery goes to;</p>
<p>1 ) <a href="http://bit.ly/100puremain">100% Pure Apothecary, College Street, Berkeley</a> &#8211; 100% Pure is part of the growing trend of naturally derived and organic bath and beauty products.  They are headquartered and have a quaint little store-front in the Elmwood section of Berkeley (another great shopping area).  They&#8217;ve recently expanded the Color line, and it&#8217;s fantastic.  So fantastic, in fact, that I&#8217;m actually not going to go to into it here because I&#8217;m going to feature 100% Pure in a separate article.  In the meantime take my word for it; Once you go to the store, you&#8217;ll know exactly what I mean when I say this is a special treasure trove of a spot.</font></p>

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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/100%25+pure' rel='tag' target='_self'>100% pure</a>, <a class='technorati-link' href='http://technorati.com/tag/bath+and+body+works' rel='tag' target='_self'>bath and body works</a>, <a class='technorati-link' href='http://technorati.com/tag/Beauty+Travelogue' rel='tag' target='_self'>Beauty Travelogue</a>, <a class='technorati-link' href='http://technorati.com/tag/benefit' rel='tag' target='_self'>benefit</a>, <a class='technorati-link' href='http://technorati.com/tag/benefit+cosmetics' rel='tag' target='_self'>benefit cosmetics</a>, <a class='technorati-link' href='http://technorati.com/tag/jo+malone' rel='tag' target='_self'>jo malone</a>, <a class='technorati-link' href='http://technorati.com/tag/keihls' rel='tag' target='_self'>keihls</a>, <a class='technorati-link' href='http://technorati.com/tag/kryolan' rel='tag' target='_self'>kryolan</a>, <a class='technorati-link' href='http://technorati.com/tag/Mac' rel='tag' target='_self'>Mac</a>, <a class='technorati-link' href='http://technorati.com/tag/mac+cosmetics' rel='tag' target='_self'>mac cosmetics</a>, <a class='technorati-link' href='http://technorati.com/tag/makeup' rel='tag' target='_self'>makeup</a>, <a class='technorati-link' href='http://technorati.com/tag/peets+coffee' rel='tag' target='_self'>peets coffee</a>, <a class='technorati-link' href='http://technorati.com/tag/sephora' rel='tag' target='_self'>sephora</a>, <a class='technorati-link' href='http://technorati.com/tag/Shoppin%27' rel='tag' target='_self'>Shoppin'</a>, <a class='technorati-link' href='http://technorati.com/tag/shu+uemura' rel='tag' target='_self'>shu uemura</a>, <a class='technorati-link' href='http://technorati.com/tag/victoria%27s+secret' rel='tag' target='_self'>victoria's secret</a></p>

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		<title>Estee Lauder Companies to Acquire Smashbox Cosmetics</title>
		<link>http://www.makeuptogo.com/estee-lauder-companies-to-acquire-smashbox-cosmetics/</link>
		<comments>http://www.makeuptogo.com/estee-lauder-companies-to-acquire-smashbox-cosmetics/#comments</comments>
		<pubDate>Tue, 18 May 2010 18:03:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Beauty Biz]]></category>
		<category><![CDATA[makeup to go]]></category>
		<category><![CDATA[makeup biz]]></category>
		<category><![CDATA[smashbox]]></category>

		<guid isPermaLink="false">http://www.makeuptogo.com/?p=1162</guid>
		<description><![CDATA[It appears that another great company is succumbing to Conglomerate Culture as makeup superpower has officially purchased Smashbox with the sale to be complete in July 2010.  You can read all the particulars about it here;  Marketwatch.
How will this affect the makeup community both professional and consumer?  Well, only time will tell. [...]]]></description>
			<content:encoded><![CDATA[<p><font size=2.5>It appears that another great company is succumbing to Conglomerate Culture as makeup superpower has officially purchased Smashbox with the sale to be complete in July 2010.  You can read all the particulars about it here;  <a href="http://bit.ly/esteesmashbox">Marketwatch</a>.</p>
<p>How will this affect the makeup community both professional and consumer?  Well, only time will tell.  Generally speaking when things like this happen the major concern with regards to the professional makeup community are homogenization and lessening of product quality.  <span id="more-1162"></span>Consumers generally aren&#8217;t aware, but when the mega-companies buy out smaller companies, the formulations of the products often change.  This may occur due to changes in sourcing, straight-out reformulation, etc. but whatever the reason, the differences are real and oftentimes not for the better.  Also, corporate focus can often change. The line may be sold as one thing when it&#8217;s actually something else.  The most dramatic example would be when EL Companies bought out MAC. When MAC was an indie line, it was a TRULY makeup artist driven line, the people who worked for the line were makeup artists and MAC was heavily involved in the creative communities.  For reasons to long to go into, that all pretty much went away when EL took over in 1996, but EL has been selling the image of MAC being the &#8220;pro artist brand of choice&#8221; ever since.  It&#8217;s nearly impossible to adequately explain the before and after of MAC for those who weren&#8217;t there to witness it, but for those of us who were, &#8220;dramatic&#8221; is the only word that comes close.  I like MAC fine, they have some good products that are staples in my kit, but they are nowhere near what they were before the sale.</p>
<p>So we&#8217;ll see about Smashbox.  As anyone who reads my blog knows, I love Smashbox.  My main concern for the artist community will be with regards to Artist/Brand relations.   Professionals may have a bit of drama as these consumer focused companies often underestimate the value of maintaining good relationships with the Artist communities.  I&#8217;m hopeful that the Pro Program that Smashbox has in place won&#8217;t be discontinued or turned into something nearly impossible to access (like Bobbi Brown&#8217;s program).  As far as how I think this change will affect the consumer market, I don&#8217;t think it will.  Smashbox is  already very consumer focused to begin with.  Many people only know of Smashbox via their QVC appearances, etc.  And product-wise, I don&#8217;t see where EL would have much that would need to be changed to suit a consumer market.  Thus, while I&#8217;m sad to see another indie brand go Big Corporation, I don&#8217;t think consumers of the brand will be affected greatly.</font></p>

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