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#MakeupMonday – Event Makeup

I recently went makeup shopping with friend and colleague, Kallah Maguire – stylist and owner of The Emerald Scarab – and she echoed a complaint I hear fairly often from women; How do I stay looking great when I have an event to attend? Like many busy professionals, Kallah regularly attends events where she not only wants to look great for herself, but where she’s frequently photographed. Why is it that when we attend these events we look so different from when we see photos of celebs at events? Well, most women do their makeup as they normally do when in fact, they should approach these functions as photographic events. When we professional makeup artists do celebrities for Events, please believe, we pull out every makeup trick in the book.

1 ) Don’t Over Do It – Resist the temptation to apply “more”. It’ll cake up, crease up, oil up and generally be difficult to maintain. Also, while you want to look good when the camera flashes, you also want to look good to the person you’re talking to standing in front of you. Hyper makeup looks crazy in real life. Use as much as you need, but not a drop more. Continue reading →

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Beauty Biz – Upcoming Trade Shows

While there are only two Trade show dedicated solely to the craft of Makeup (IMATS and The Makeup Show), the beauty business is a full-time, 24-7 industry and there are lots of associated trade-shows that might be beneficial for you to attend and participate in depending on the aspect of the industry you work in and/or plan to work in. Most of these other shows have to do with the salon, spa and bridal end of the beauty biz spectrum. Before you turn up your nose, bear this in mind – there is now and will always be more opportunity in those market segments than there is in the media makeup biz. Media makeup is incredibly competitive and doesn’t even exist in all markets. Explore all the facets of the industry, and you just may find the perfect fit for you. (Note – different trade show have different requirements for entrance and some may need you to be a state-licensed technician in order to purchase a ticket so find out the requirements before you buy.) Continue reading →

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Resolutions Time pt 2

iStock_000008285658SmallWell, we’re a week out from the 2009 Holidaze and I’m sure all of us are slowly kicking it back into gear. Now that we’ve had a minute to think deep about what we want to create for ourselves in the coming year, we can now enjoy a bit of frivolity and think about how Fabulous we want to be ;-) Here are some Beauty Resolution suggestions for you to consider in your upcoming year of Fabulousness…

1 ) Get a Great Makeup Wardrobe – If you don’t have one already, let this be the year that you get a great, functional makeup wardrobe together. A Makeup Wardrobe does NOT have to be a lot of items. It just has to cover all the basics and all look GREAT on you so you can just put on a five-minute great face and walk out the door. Continue reading →

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