At long last I made it to the Make Up For Ever (MUFE for short) boutique in Los Angeles! I was invited to the store opening, didn’t make it. Went to the “Pro Social/Mixer”, which I wrote about. And finally after having a meeting in the same area (a section of Los Angeles I tend not to go to often) I finally said, “Let me just go to the store and see it for real this time.”. 4-ish on a Tuesday afternoon turned out to be a very good time to visit. The store was busy with clients in the artists chair, but not a zoo at all in fact I pretty much had the store to myself to look, touch and smell as makeup artists like to do.
The store is a wee little space that manages to be fully stocked with items and artists work stations without being cluttered and chaotic feeling. I am assuming that the store carries the entire line both of consumer and professional products, but I am not completely sure as unfortunately none of the artists were available to ask questions. One of the more interesting aspects of the store is that one corner is devoted to being the “Pro Atelier” area. Here they had out testers of all of the products in the store and a lighted, mirrored work area. It is described as an area for “research and inspiration” where artists can try out the products, sketch face charts if desired, etc. Apparently artists are also able to book time to bring in a client. Not sure how that would work exactly as I would guess that since this is the Make Up For Ever store they would want you to use all Make Up For Ever products. In any event I thought that was an interesting idea.
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