#MakeupMonday – Anatomy of a Kit Prep

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…One thing about being a freelance makeup artist…

is that two days are rarely ever the same. If you follow my makeup artist feed on Instagram, you’ve seen many posts of my various makeup kits and set-ups. More often than not I am carrying this kit because I’m working with one of my commercial clients and my needs are smaller and I can carry a more curated kit. Every once in a while, however, I need to carry the entire kit and caboodle, so to speak. This requires some kit prep in order to be ready for my gig.

There are certain things I ALWAYS do before a job, and some things that I do that are specific to the job I’m working on.

Kit Prep I Always Do BEFORE A Job
– Wash makeup brushes
Barbicide Hair Brushes/Tools
– Wipe down palette surfaces and lotion/bottle openings with alcohol
– restock liquids and consumables (alcohol, brush cleaner, tissues, sponges, cotton swabs, etc.)

notice how all but one pertains to kit sanitation, which as I mentioned in a past post I take very seriously. I need everything to be clean, dry and ready BEFORE I show up for a job therefore I generally take care of all of these things when I get home from my previous job (i.e. – I did all of this Friday night so that come Sunday morning everything was dry and ready).

On Emmys weekend I was booked to work with the brand Gwynnie Bee on a combo photoshoot/Emmys watch party. Major influencers were there along with two major celebs so it was a high profile event. Nothing I haven’t done before, however, I’d not worked with this client before and I also wasn’t entirely sure how many talent I would ultimately end up working on. Therefore, I also had special kit prep for this specific job. This was one of those jobs where I had to a) have Top Shelf product b ) my presentation had to be on point (which it should be at all times anyway), and C ) I had to be prepared for any and everything.

makeup to go blog tania d russell makeup artist makeup educator beauty writer los angeles makeup artist san francisco makeup artist anatomy of a kit prep LORAC pro 1 and 2 retail packaging

makeup to go blog tania d russell makeup artist makeup educator beauty writer los angeles makeup artist san francisco makeup artist anatomy of a kit prep LORAC pro 1 and 2 MUFE palette

LORAC PRO eyeshadow palettes 1 & 2 depotted into Make Up For Ever large empty palette
Something I’ve wanted to do for more than a minute is depot anything that’s currently in a retail palette/package into a Pro empty palette. Why? First of all, space. When you’ve gotta bring the kitchen sink you need as much product to fit into as compact a space as possible. It’s also easier to see what I have in a palette like this as opposed to 50-lebbin little individual palettes. Secondly, on the real, retail packaging was not meant for the abuse of traveling around in a pro kit and they usually end up looking like crap. Look at those LORAC palettes and then look at the Make Up For Ever palette. Which one looks better? Yeah. Presentation matters.

PRO TIP: The LORACs came out easily because the body is cardboard and foam. For products in plastic packaging you will need more finesse so as to not damage your product.

PRO TIP 2: Non-pros; make a palette out of your powders and creams (eyeshadows, blushes, bronzers, highlighters, etc) and packing your makeup for trips will be a breeze!

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NARS Blushes in NARS Small Pro Palette
Likewise, as I’ve mentioned in numerous past posts, I needed to get it together with my blush choices for deep complexions. This palette was the Belle of the Ball as many of the influencers fell into the color range and I thoroughly enjoyed showing them how to play with blush colors to get different effects. As mentioned in my SF Haul post, the powder colors are Desire, Taj Mahal, Exhibit A and Seduction. In addition I added two cream blushes; Enchanted – which I love as a subtle highlight on pretty much every skin tone, and the mighty Montenegro which is just Flat. Out. Gorgeous.
DEPRESSING NEWS: Typical NARS-ness, they seem to have discontinued their cream blushes. ūüôĀ If you find them on eBay or somewhere, nab them. And add Penny Lane, too.

PRO TIP: I always label my palettes. A ) so I know what’s in it, but also B ) I love everyone but I want it to be clear that this item belongs to me. This is particularly important when you’re working in close quarters with other artists.

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Kit Organized into individual ZUCA Utility Pouches
Once I have everything streamlined and organized, it’s time to pack it up. I know some artists just put things wherever in their kits and I don’t judge (well, maybe a little….OK I do…), but I cannot work that way. It slows me down too much if I have to look for things, so I compartmentalize HARD CORE. Every category has its own bag, that way when I get to location and see where I’m going to be set up I only pull out what I need and I can leave the rest on standby. Pictured here are my foundation/concealer bag, color products bag, and my eyelashes bag which saw a LOT of action on this job! Other main compartment bags in my kit are skincare, powders, cream blushes, and pencils. And actually right after this job I ordered another ZUCA pouch so I can split up the color products (one for eyes, one for cheeks/lips).

And the final outcome…

makeup to go blog tania d russell makeup artist makeup educator beauty writer los angeles makeup artist san francisco makeup artist anatomy of a kit prep final set up

Lean, mean, makeup machine. Not pictured is my suitcase which I was able to put neatly under my worktable in the event I needed something that I didn’t pull out of my kit. Different jobs require different kits but one thing remains the same: A well-prepped kit = a happy makeup artist.

PRO TIP: It is INCREDIBLY important to be clean, organized and efficient on your jobs, but particularly those with high profile clients.

PRO TIP 2: MANY MANY THANKS to Make Up For Ever for providing product for me for this event!

Do you change kits depending on your jobs or does your kit remain the same? How to you prep before your jobs?

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#BizTalk – Quick Visit Makeup Show San Francisco Pop Up

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The Makeup Show SF took place August 13th and 14th…

…and I happened to be in town to stop by for a visit. I teach periodically right across the street at the Blush School of Makeup, and both years so far, the SF Pop Up has taken place during my classes. The first SF Pop Up show – which took place last year – I think I was in the middle of one of my teaching stints. This year, the show took place the Saturday before I was to make my drive back down to LA. Therefore I wasn’t really able to spend as much time as the show as I might have under normal circumstances. But, I did go, I did shop, I saw some of my students and fellow teachers and it was a GORGEOUS day that day in San Francisco. A perfect last day before hitting the road…

Right off the bat a big difference for me was I did not attend any of the education. I actually went to the show with specific shopping in mind so since time was a factor I just focused on that. But the usual Makeup Show suspects were there to share their knowledge. I saw Orlando Santiago as he was arriving but I didn’t try to say Hi (you know how when you first arrive somewhere and haven’t had time to settle yet and folks jump in your face immediately? Yeah…I didn’t want to do a bro like that…). The fab Eugenia Weston gave one of her brow lessons (if you do not have her Brow Book, I suggest you rectify that). I saw Sian Richards at her London Brush Company booth but I’m not sure if she taught this year. Her demo was one of my favorites from last year. And James Vincent led a panel on diversity in the industry. Actually speaking of James Vincent, do you know what he said to me when we spoke briefly?

[tweet_dis]James Vincent told me I am one of his favorite makeup educators.[/tweet_dis]

Awesome, right? He actually came to the school last year during my class and gave a demo and introduced the students to the Pop Up, etc. I wish he could have done so again this year HOWEVER several of my students were able to see him in demo at NARS Filmore (my fave NARS boutique) at a pre-show event. But I digress…

For the most part I wanted to shop. I wanted product from NARS, the Esum Kit Bag from MUSE Beauty Pro, and I wanted empty pallettes from Make Up For Ever. Welp, 2 out of 3 ain’t bad. Trying to navigate the show was a bit of a challenge because the space is small and the crowd was large. So me trying to see booths was a whole lotta this…


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and this..

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and this…

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and this…

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So somewhere in all of that was Make Up For Ever but I wasn’t trying to deal with it so I had to move on without them. I actually might have left without finding NARS (they were in stealth mode and didn’t even have signage up), but I ran into these two fabulous people.


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Fabulous former students/emerging artists Hilary @loftartistry and Miss Ian
I’m not even good with my camera yet but the difference between it and my iPhone is striking. Wow. (This is clearly shot on iPhone)


and they directed me where to go. Sadly the crazy floor situation also meant that I didn’t get to explore newer brands as much as I would have liked although I did run into two that really caught my eye.


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HAN Skincare Cosmetics seems to be taking their cue from 100% Pure Apothecary in being not only naturally derived, but using vegetable pigments as the primary colorant in their cosmetics. The brand had a pretty decent color range and the textures were very nice. And as you can see, the cheek stain on my hand had some level of pigmentation to it. My interest is adequately piqued that I’ll probably get some to try out…


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me hand-modeling HAN Skincare Cosmetics Cheek Stains


The other brand I found intriguing was Pure Airbrush whose airbrush foundation – if not a natural/naturally derived formulation – has no Parabens (!), no silicone, no fragrance and no oil in a water-based formulation. Most airbrush formulations are a straight-up chemical stew, so I would be interested to try this and see how it performs. The “system” looks to be one of those “Luminesse”-type personal use airbrush set-ups so I would skip that but I will likely order a bottle of the foundation to play with it.


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NOW – all this said about the space situation, it was greatly improved from last year with a much better layout and a much better flow. There’s just so much that can be done since it is a popular event taking place in a basement level. I wouldn’t be surprised if they have to move it if it continues to grow in popularity (again – PLEASE make sure any new location is train friendly, thanks!). I think these smaller Pop-Up shows are great for the smaller markets that probably do not have a large enough creative community to support a full sized show, but whose creative community deserve support and access and education. It was a fun way to spend a Saturday.

(If you missed my “haul” post from yesterday, you can read it here.)

Did you make it to the show? I wanna hear from ya! Share your experience in the Comments…

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MakeupThursday – August Makeup Spree

Because it’s my blog and I can do a general makeup post whenever I want to…


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That’s right folks, it’s MakeupThursday. The plan was to do this write-up on Monday, the day after my return home to Los Angeles after 3 weeks of work in the Bay. LOL! Yeah, that was a joke.

Anyway, while up in the Bay I went on a shopping frenzy. A lot of my shopping was a well needed wardrobe revamp as I really hadn’t bought any new clothes since losing weight. However being the makeup artist that I am, I had to squeeze some makeup shopping in there as well. Here’s what I bought;


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Fiona Stiles – YAY
NYX Cosmetics colored mascaras – not so much…


1) Fiona Stiles Beauty – Cream and Powder Eyeshadows and NYX Cosmetics – Color Mascara

You may have seen this image on my personal Instagram the day I bought these. Like I mentioned in a previous Makeup Short Notes I’m loving everything I’ve tried so far from the Fiona Stiles Beauty collection (available at Ulta). I purchased a couple of more items along with a couple of the NYX Cosmetics color mascaras in preparation for some editorial work I had going. The Fiona Stiles performed beautifully, but alas the NYX did not. Colored mascara that really registers COLOR is difficult to find. Suffice to say that whenever I have found one that really works, it has tended to cost more than $6.99. Oh well. Be on the lookout for a full story on Fiona Stiles Beauty in a coming post.


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2) Dante Disposables – Dante Brush Cleaner

Not the most exciting purchase but I do love this cleaner. This is a quick cleaner so it does NOT substitute for shampooing your brushes. What I like about this cleaner versus my beloved Parian Spirit or some of the other quick cleaners is Dante has no scent. I find that makeup artists are divided pretty much right down the line between loving Parian Spirit (citrus) or Cinema Secrets (vanilla). That’s great, but let me tell ya; Not everyone likes your scent. They could, in fact, be allergic to your scent. It is important to bear this in mind when putting a brush on someone’s face.


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3) Glam Kitti Palettes

I’ve talked about Glam Kitti before, but its always a good time to bring them up again. Designed by celebrity artist Monifa Mortis, Glam Kittis are reusable, recyclable travel palettes. The Kittis contain 6 wells for cream cosmetics, one well for powder (includes a cute little powder puff), a little spatula, a little lip brush, a little funnel, a little cosmetics applicator and 6 oil blotting sheets. Oh and did I mention the compact is mirrored too?! Yeah. Glam Kitti’s are the bomb. I love giving them to my private clients as a touch up kit AND I’ve used it for myself as a quick travel kit.


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musebeauty.pro


4) MUSE Beauty Pro – Esum Makeup Kit Bag
Esum – Muse spelled backwards – is the house brand of MUSE Beauty Pro. MUSE is a small, artist-driven pro makeup supplier based in San Francisco (with a satellite outlet run by one of the co-owners in Chicago). These are exactly the types of business I LOVE to support; beauty brands that support artists. If you’ve seen some of the other “pro makeup” bags, then you’ve seen something very similar in appearance. However what tipped the scales that I actually purchased the Esum bag is the quality of the construction. This is actually the 2nd Generation of the Esum bag and it’s a little bit wider and deeper, better cushioned, stronger velcro and zippers, etc. So while other bags may look good, this bag was made to work and last. It is a perfect size for when I need more than a little bit, but not my full kit.


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5) NARS Cosmetics – NARS Pro Palette

A lot of folks have already purchased this and moved on so I won’t spend a lot of time on this one. I WILL, however, say why I hesitated; it is a cardboard based palette and I’m not a fan of cardboard palettes. NARS is an artist driven brand that is also active in and supportive of the artist community, therefore I’m going to trust that NARS quality will come through and protect my product. The body is covered with a vinyl-ized fabric all over so it should not immediately die if it accidentally gets wet, and I like that the cover is solid. I know a lot of people like the window, but I’ll be able to see the product just fine when I open the palette. When the palette is closed and more importantly when it’s travelling I need my product protected.


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click to see color names


6) NARS Cosmetics – Desire, Taj Mahal, Exhibit A, Seduction

I got the palette to house my “black girl” (or guy) blush colors. I’ve hit pan on these colors many a time over the years. Desire always surprises people, but pinks like Desire are gorgeous on fairer to medium toned brown complexions. What usually does not work about these colors is the white/pastel cast they often have which looks ashy on brown skin. “Desire” has no such issue, it doesn’t even look ashy on me (it just doesn’t particularly register on someone my complexion). Likewise, even though Taj Mahal has shimmer to it, there is no ashy. Red blush (Exhibit A) looks amaze on all humans because blood is red so it looks like a natural flush, and Seduction is the gorg burgundy color that everyone always reaches for on deeper complexions. And all of these colors have enough pigmentation to actually read on deeper skin tones. Yay.


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7) NARS Cosmetics – NARS Best Blush Palette

Every year NARS collaborates with Nordstrom on some beauty exclusives – which always includes an amazing exclusive blush palette – and every year I miss it. But not this year! This palette includes Orgasm, Deep Throat (OK, wow), Luster, Desire, Albatross (a highlighter), and Laguna (NARS legendary bronzer) which are, in fact, some of NARS best blushes. Yes I went blush crazy, and no, it is not a problem for me to double up on Desire, this palette is going into a different kit. Since I prefer NARS traditional blushes over the Dual Intensity blushes this is a great pick up for me. I’ll do a comparison between the two soon!


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Congrats Miss Ian!


8) NARS Cosmetics – NARS Survival Kit 1

I went a little NARS crazy too, but this one was also chosen on purpose. For my inaugural giveaway to the folks on my mailing list I just wanted to give away something really good that I would want. I have mentioned before that NARS is one of my favorite brands overall, and I have always loved NARS gift sets. The Survival Kits 1 & 2 are another exclusive through Nordstrom. I had to refrain from ordering the Survival Kit 2 “for my kit” (i.e., it would never have made it anywhere near my kit).


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Sorry girlie!


9) LORAC Cosmetics – The Getaway Palette

I saved this one for last because I did not actually purchase this during my extravaganza of fabulosity. The Getaway Palette contains 6 eyeshadows, 2 blushes, a bronzer and a highlighter. LORAC – as my people know – is one of my favorites of the pro-to-consumer aka “prosumer” brands. While this could certainly work in a pro kit, when I see a neat little “does it all” palette like this I immediately think of all my #Bossbabe friends who could use something chic and compact while traveling for work and/or recreation. I’ve owed one such friend some fabulousness for quite some time now, so this is going out to her right about now!

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#BizTalk – Come on Baby Finish What You Started

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One of the main challenges, shall we say, in my life…

has been my tendency to start things – projects, tasks, you name it – with vigor and energy only to see my enthusiasm peter out in a matter of months (days, minutes…). I’m better at it now than I used to be, but for 2016 in particular, one of my rules has been to FINISH WHAT I START.

Case in point, I happen to be on set right now as this is posting, however I’ve been tied to a desk every night for the past 2 weeks on this blog. Why? Because an opportunity for the blog recently presented itself but in order to take advantage I had to go back and clean up older blog content. Long, boring, and tedious are just a few of the words I could use to describe the task, HENCE I’ve been putting off doing it (it has to do with going from the old timey theme I used early in the blog’s life, to the modern-day theme I currently use and a whole bunch of other tech-blog stuff I’ll go into some other time). With real opportunity staring me in the face, however, I could play it off no longer. For an entrepreneur of any kind, the ability to push through and complete tasks enable us to complete GOALS that propel us in our careers. Here’s my thoughts and tips to finish what you started.*

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Makeup to Go Headquarters


That Whole Planning Thing

Spontaneity and the ability to improvise are important traits – I believe – for a creative professional and I think they’re some of my best qualities. That said, I have had a lifelong tendency to jump first and think later. This has landed me in many a pickle wherein I then felt overwhelmed, and next thing you know I’ve quit on a task and/or project.

This blog is a perfect example. If I’d taken a minute to learn about some of the inner workings before just launching, I very likely would not have had to do the work I’ve had to do over the last 2 weeks. If I’d thought more about my focus and my intended audience, I likely would not have had to stop and start quite so much. Now I’m more clear on all that and things are flowing much more smoothly. And it only took 7 years! LOL! ūüėÄ

Planning helps you work smarter instead of harder which is important because…

Enthusiasm is Not Enough

At least not for me. I’ve started out enthusiastic about every single project I’ve ever started in my life, doesn’t mean I’ve always finished it. The projects and goals that have gone the distance were the ones where I felt compelled in some way. Either by a consequence of NOT finishing it – like losing this opportunity if I didn’t clean my blog up – or by a deep drive to see it through. When I think of a deep drive, I think of my makeup career itself. While that drive has definitely ebbed and flowed, becoming a professional in the industry and then staying here has been adequately compelling for me to weather those storms and keep on trucking. Simply “liking makeup” would not have been enough to keep me going through everything I’ve gone through in this profession.

Speaking of drive…

Do The Hard Stuff First

This is a habit I got into via my baking. Periodically I do pop-up sales and farmers markets and I’ll have bar cookies, pies, maybe cupcakes, etc. Making apple pie is great, peeling and coring apples is not. But ya can’t have yummy apple pie without apples so ya gotta do it! HOWEVER if I do all the brownies and blondies and easy stuff first and then say “ok time to bake my pies”, guess what isn’t getting baked.

Way back in the day I used to only focus on the fun parts of being a makeup artist – buying product, doing creative photo shoots, etc. – and never attacked the less fun parts of filing, invoicing, marketing, etc. Eventually the less fun parts snowballed to the point where I needed prayer to get through everything. Nowadays, I just get that part over with. It’s still wack, but at least it’s a manageable part of the overall puzzle, and I do not feel like Rover* is coming to attack and overtake me.

Once the hard stuff is under control…

Do A Little Bit Everyday

Using the blog, again, as an example, I’ve had long stretches where I gave the blog no energy whatsoever so of course it didn’t grow. Contrast that to the way I’ve approached my makeup career – particularly when I was first on the come up – and the difference in result is clear. If you want something, you need to work on it EVERYday. If you want to shoot more editorial, you need to be reaching out to photographers who shoot editorial EVERYday. If you want more advertising clients, or get on the sets of films or TV, or whatever the case may be, you need to be working on some aspect of making that happen EVERYday. It doesn’t have to be a big thing everyday, but it needs to be something that will propel you forward towards your goal. By applying this principle to the blog and my goals for the blog, I’ve gotten more done in the last 6 months than I have in the last 6 years.

Speaking of getting more done…

Use Progress to Propel

Anyone who has ever had to lose weight knows the feeling; it’s hard to stay motivated with a goal if you aren’t seeing any results. Blind faith can get you started but it might not be enough to help you cross the finish line. For me its important to assess where I am with a goal. It helps me to see what’s going right, what’s going wrong, if I should keep going or if I should drop it. And when I am seeing progress it’s beneficial to me to acknowledge it because success is motivating straight up. I think I still have a copy of the first check I ever received as a professional makeup artist. That was a proud moment for me and it made me want more hence it made me want to keep doing the work necessary to get more.

If it feels like you’re toiling and toiling without seeing any progress on a particular project or goal…

Are You Sure Its Something WORTH Finishing

How do you know if something is a compelling project/goal worth seeing to completion or if it’s merely an infatuation? Aye, there’s the rub! When I was researching project completion at the beginning of this year I came across this article by Scott H. Young that I really like. I like the idea of finishing project as a habit to be cultivated, first of all, but secondly I like the idea of thinking of some things as experiments and some things as commitments. Again, using the blog as an example, that’s basically what shifted. Initially Makeup to Go Blog was just a sideline/experimental/loosey-goosey/let’s see what happens thing adjunct to my makeup career. But over the years I became committed to it as a part of my makeup career that I want to further cultivate, hence I’m doing the work necessary to get it there.

Everyone doesn’t need to blog. No one needs to do – or can do* – every single social media outlet (*unless you have help). Maybe every makeup artist on the planet loves one particular method of kit storage and you hate it. Maybe you just work better with a slightly cluttered work area and constantly worrying about organizing it isn’t worth the time. Tasks and projects and goals and wanting to be better is great, but people are individuals and we don’t all operate the same way. I think it’s important to discern what is a goal that will add genuine value to your life and what is an aspiration that might be a needless waste of time. I went through a phase of trying to have an extremely minimal, all completely bare surfaces, spartan work area and it was a joke. Just thinking about trying to keep my space that way added more stress to my life, not less. #NOPE!


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adventuretime.wikia.com


15+ years later, I’m still hustling in this thing called being a pro makeup artist. 7 years later something is keeping my butt in this chair working on this blog. Both goals are still compelling to me, therefore I’m gonna keep pushing through all the tasks and projects I need to do in order to reach my goals.

What are you going to put your mind to doing and finishing?

RESOURCES:

Leo Bautista – Zen Habits
Zen Habits is a mindfulness blog (mindfulness being a principal of Buddhism, but it’s not a blog about Buddhism, I actually don’t know if he practices Buddhism or not). If you need pretty graphics and whimsy, etc. this is not the blog for you. But if you are looking for helpful nuggets on living simply and efficiently this is a great blog.

30 Days at 100 Percent (Affiliate Link)

Crystal A. Wright – mentor, career coach and former Makeup/Hair/Wardrobe agent penned this 2nd book as a life-improvement tool to help you eliminate bad habits that hold you back and cultivate the positive habits necessary to focus on and achieve personal goals. (her first was the Hair, Makeup, Wardrobe Career Guide that I’ve mentioned before several times ūüėČ )

*Rover was a mysterious prison enforcer you did NOT want to encounter from the 60’s TV show “The Prisoner”

This blog post title is of course taken from the Van Halen (Van Hagar) song of the same name…
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#MaquillajeLunes – Delia’s Take PHAMExpo 2016

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Longtime readers of Makeup to Go will remember “Maquillaje Para Go”…

written by my makeup buddy and Blogstress En Espa√Īol Delia Jimenez Owens. Well Delia is BACK! It took some convincing and I may have had to rough her up just a bit in a dark alley, but I got her to write a lil sumthin sumthin for us. To get the ball back rolling, here’s Delia’s Take PHAMExpo 2016. Let us hope this marks the return of regular contributions from miss Del. (scroll down to read in English)

Fue un gran fin de semana en el PHaMExpo. Una de las primeras cosas que not√© fue que el show parec√≠a un poco m√°s peque√Īa de lo que recuerdo del a√Īo pasado. Aparte de eso, fue sin duda la calidad sobre la cantidad. Hab√≠a unos cuantos nuevos vendedores que tuve la oportunidad de visitar, as√≠ como algunos profesionales de la industria que ten√≠a ganas de escuchar. Lo hice a tiempo para coger la √ļltima hora de Pro ofrecido en show y no me decepcion√≥. Uno de los vendedores que estaba emocionada de ver eran las personas de Smith Cosm√©ticos. Tengo su Smithfolio y necesitaba comprar unas paginas extra por ello. Si usted no sabe lo que el Smithfolio es, es b√°sicamente una cuaderno que contiene 4 p√°ginas o “plates”. Los plates pueden sostener brochas, brillos de labios, l√°pices labiales y que incluso tienen algunas paginas de malla que pueden contener materiales desechables o cualquier otros elementos sueltos. Es una joya para la organizaci√≥n. A pesar de que estaban fuera de la pagina que quer√≠a, me he comprado otros dos y estoy muy satisfecho con mi compra.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


Un nuevo descubrimiento para m√≠ era Dep Make-Up. Ten√≠an una buena visualizaci√≥n de las pesta√Īas y barras de labios l√≠quidos en tonos muy agradable as√≠ que por supuesto que ten√≠a que conseguir algunas de las barras de labios. Tengo que decir que me qued√© muy impresionada. Literalmente dur√≥ para siempre. Incluso despu√©s de comer y beber y dormir con √©l puesto. Se me hizo un poco seqo, pero un poco de chapstick ayud√≥ con eso.


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DEP Makeup lashes (click to see larger)


Despu√©s de un poco de compras en el primer d√≠a, hice tiempo para sentarme en la conferencia de un artista muy conocido en la industria, Patti Dubroff. La he escuchado hablar un par de veces en diferentes eventos y nunca decepciona. Ella es abierta y honesta acerca de la industria y no se contiene. Ella nos llev√≥ a trav√©s de las diversas etapas de su carrera y lo que la llev√≥ a llegar a donde est√° hoy. A pesar de que ella no era espisifica, hablo acerca maquillaje y los medios sociales. Eso pareci√≥ abrir una lata de gusanos por que varias preguntas acerca de su opini√≥n sobre “artista de maquillaje” en las redes sociales. La √ļnica cosa que puedo decir acerca de esto es que ella b√°sicamente dijo lo que cada artista de maquillaje profesional (y por el profesional, me refiero a los que se ganan la vida haciendo el maquillaje) ha pensado: Hacer maquillaje en s√≠ mismo, no necesariamente quiere decir que es un artista de maquillaje profesional.


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Termine el día con una visita a la cabina de fotos NYX donde Tania y yo nos tomamos esta imagen fabulosa. También dejamos con su nuevo rimel Doubel Stacked Mascara.


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El segundo día estaba a punto de reunirme con viejos amigos y conocer otros nuevos. Por supuesto que me detuvo en el stand de Embyrolisse y consegui crema hidratante. También compré su tratamiento radiante de ojos. He oído muchas cosas acerca de este y no puede esperar para probarlo.


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goodies from Embryolisse (click to see larger)


Una parada se hizo tambi√©n en el stand de Gleam by Melanie Mills, donde me encontr√© con mi amigo y compa√Īero artista de maquillaje Melanie Ram√≠rez. Mel nos mostr√≥ una demostraci√≥n de c√≥mo los polvos GMM y c√≥mo se puede utilizar como ilumindadores de todo el cuerpo.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


Uno de los vendedores que estaba feliz de ver era China Glaze. He estado esperando para a√Īadir a mi colecci√≥n de laca de u√Īas y este era el momento perfecto. Ten√≠an un surtido de colores y tratamientos de u√Īas y sus precios eran m√°s que razonable. V√©ase m√°s abajo para una foto de mi recorrido China Glaze.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


La √ļltima parada estaba sentada en la conferencia de Melanie Inglessis. Ella habl√≥ acerca las agencias y ser asistente y c√≥mo ha llegado a donde est√° ahora siendo una de las superior maquillistas en Los Angeles. Una cosa que menciono que realmente se me hizo impact, era como ella fue asistente por casi 14 a√Īos antes de que ella se fue por su cuenta. Realmente perfecciono su arte y ayud√≥ a muchos artistas superior para llegar a donde est√° hoy. Ella ofreci√≥ sugerencias sobre c√≥mo ayudar a los artistas de la agencia (comuniquese con la agencia) y las expectativas de ser asistente. Siempre me gusta escuchar lo que Melanie tiene que decir porque ella es tan generosa en compartir sus conocimientos sobre la industria .

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celebrity makeup artist Melanie Inglessis

En general, disfrut√© de mi experiencia en PHaME este a√Īo. Tengo la sensaci√≥n que este programa s√≥lo va a mejorar con el tiempo. Espero para el pr√≥ximo a√Īo para ver que tienen en sus paneles y que nuevos vendedores van a tener.

Delia Jiménez Owens es una artista de maquillaje y pelo disponible, en los angeles y las vegas. Puede seguidor en Twitter en @ DeliaJOwens

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It was a great weekend at the PHamExpo. One of the first things I noticed was that the show seemed somewhat smaller than I remember from years past. That aside, it was definitely quality over quantity. There were a few new vendors that I was able to visit as well as some top industry professionals that I was looking forward to listening to. I made it in time to catch the last Pro hour offered on the show room floor and I was not disappointed.

One of the vendors I was excited to see were the folks from Smith Cosmetics. I have their Smithfolio and needed to buy a few extra plates for it. If you don’t know what the Smithfolio is, it’s basically a zipper folder that holds 4 pages or “plates”. The plates can hold brushes, lip glosses, lip pencils and they even have some mesh plates that can hold disposables or any other loose items. It’s a gem for organization. Although they were sold out of the plate I wanted, I bought two others and am very satisfied with my purchase.


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Smithfolio inserts by Smith Cosmetics (click to see larger)


A new find for me was Dep Make-Up. They had a nice display of lashes and liquid lipsticks in really nice shades so of course I had to get a few of the lipsticks. I have to say, I was very impressed. It literally lasted forever. Even after eating and drinking and sleeping with it on. It did dry out a little on me, but a little chapstick helped with that.


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DEP Makeup lashes (click to see larger)


After a little shopping on the first day, I made time to sit in on celebrity artist, Patti Dubroff’s lecture on the industry. I have listened to her speak a few times at different events and she never disappoints. She is up front and honest about what the industry and doesn’t hold back. She took us through the various stages of her career and what it took her to get where she is today. Although she didn’t get specific with it, she did touch on make-up and social media. That seemed to open up a can of worms as various questions were asked about her opinion on ” make-up artist” on social media. The only thing I can say about this is that she basically said what every professional make-up artist (and by professional, I mean those that make their living doing make-up) has been thinking: Doing make-up on yourself, doesn’t necessarily make you a professional make-up artist.


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I wrapped up the day with a visit to NYX photo booth where the Tania and I took this fab picture. We also left with their new NYX Double Stacked Mascara.


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Day two was about meeting up with old friends and meeting new ones. Of course I stopped at the Embyrolisse booth and stocked up on moisturizer. I also purchased their Radiant Eye treatment stick. I’ve heard many great things about this and cant’ wait to try it out.


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goodies from Embryolisse (click to see larger)


A stop was also made at Gleam by Melanie Mills booth where I ran into my friend and fellow make-up artist Melanie Ramirez. Mel showed us a demo of how the GMM powders and how it can be used as highlighters all over the body.


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fab artist Melanie Ramirez working the Gleam by Melanie Mills booth


One of the vendors I was happy to see there was China Glaze. I’ve been wanting to add to my nailpolish collection and this was the perfect time. They had an assortment of colors and nail treatments and their prices were more than fair. See below for a snap shot of my China Glaze haul.


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PHAME has nail vendors, too. China Glaze polishes (click to see larger)


Last stop was sitting in on Melanie Inglessis lecture. She spoke about agencies and assisting and how she got to where she is now being one of the top celebrity make-up artist in Los Angeles. One thing she mentioned that really stood out to me, was how she assisted for almost 14 years before she went off on her own. She put time in to really perfect her craft and assisted many top artist to get where she is today. She offered suggestions as to how assist agency artists (contact agency) as well as went over assistant expectations. I always enjoy listening to what Melanie has to say because she is so generous in sharing her knowledge on the industry.


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celebrity makeup artist Melanie Inglessis


Overall, I really enjoyed my experience at PHaME this year. I have a feeling this show is only going to get better with time. I look forward to next year to see who they will have on their educational panels and which new vendors join the fun!

Delia Jimenez Owens is a makeup and hair artist available in both Los Angeles and Las Vegas. You can follow her on Twitter @DeliaJOwens.

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