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#MakeupMonday – Makeup to Go 5 Year Anniversary and Giveaway

It’s the Makeup to Go 5 Year Anniversary and Giveaway! On July 6, 2009 I had a vision. I started Makeup to Go as a private service to educate women on their own makeup, and to provide guidance for those who wanted to become Pro makeup artists themselves, and I wanted to start a blog […] Read more…

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The Business of Makeup Workshop

Just a reminder (the first of several ) that the business of Makeup Workshop is coming mid-August to Los Angeles and San Francisco. The Registration page is now live at, and full course descriptions will be sent paid registrants. Who is this class for? – Makeup school students and recent graduates who need to […] Read more…

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#MaquillajeParaGo – 2014 PHAMExpo Delia’s Take

Makeup to Go’s Blogstress in Espanol – Delia – is back! Del was able to join me at the 2014 PHAMExpo and here are her impressions of the show… (as per usual, English to follow. Photos taken by Delia, photo captions written by Tania…) Había muchas cosas interesantes en PHAMExpo este año. El PHAMExpo no […] Read more…

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#MakeupMonday – 2014 PHAMExpo Wrap Up

Once again I enjoyed the PHAMExpo. I had the pleasure of spending time with two of my main makeup home-girls and observing some of the sights and sounds of what’s currently happening in the beauty biz. The show is now over and so it is time for the 2014 PHAMExpo Wrap Up. Saturday I unfortunately […] Read more…

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#BizTalk – Let’s Talk Undercutting

A long time ago I was on a makeup chat with my makeup buddy, Ohio based artist Kendall Stolz. She said something that has stuck with me literally to this day. We were talking about various marketing techniques and she was saying that she was planning to revamp her website, change her collateral, etc. because […] Read more…

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Happenings – MTG Workshops: The Business of Makeup

The Business of Makeup. It is the difference between being a hobbyist or an enthusiast and being a working professional makeup artist. As I recently wrote in “Avoiding Bad Makeup Classes”, the workshop market for makeup artists is currently on overload. I began Makeup to Go (aka MTG) as a series of private lessons and […] Read more…

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#MakeupMonday – PHAMExpo 2014 Preview

I am looking forward to once again attending the PHAMExpo, so it’s time for my PHAMExpo 2014 Preview. The expo is taking place on Saturday, June 28th and Sunday, June 29th at the Pasadena Convention Center. If you want some background on the history of the show and what it hopes to provide the LA […] Read more…

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#MakeupMonday – The Basics: Face Cleanser

As Makeup to Go has evolved, my discussion of skincare has increased. Why? You just cannot have good makeup applications on skin that has not been properly cared for. Whether for your own skin or if you’re an artist prepping a client for a makeup application, skincare should be an important part of your makeup […] Read more…

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#HaveYouSeenThis – Incredible Makeup Transformations of Elsa Rhae Pageler

Usually it takes me a minute to have something to post in the “Have You Seen This” column, but lately I keep running across incredible work! When I teach makeup schools one of the things I have to deal with is that everyone learns differently, at different rates, and that not everyone starts out with […] Read more…

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#MakeupMonday – AJ Crimson Beauty

On May 22 I was able to attend a demonstration of the AJ Crimson Beauty line. The event was hosted by Frends Beauty Supply (who I recently discussed in a previous post) complete with champagne and nibbles* and the demonstration was performed by AJ Crimson himself. This was actually NOT my first intro to the […] Read more…

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