What’s the Haps?

Makeup-ing, Blogging, and how Tania is getting her groove back…


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Howdy

I hadn’t planned to write anything, I just logged into my blog as I do periodically to check on the back end technical stuff and make sure everything is OK. But in doing so I realized: Whoa! I haven’t made a post in a while!

I forget this because – in my mind and in the “behind the scenes” – I’m actually working on the blog all the time.

Girl, what?

via GIPHY


I am! Truly! I’ve said it before and it’s worth saying again;

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My appreciation for the full time bloggers has grown immesurably in the last year ‘cos as I’ve been gaining new insights and skills and working on how I want this blog to go I’ve come to realize that those folks work hard. H-A-R-D. So hat’s off to them. But here’s a quicky update on what’s been going on and what’s upcoming here in Makeup to Go! world.

1 ) I had a severe loss of mojo there for a minute.
Subscribers to “Speaking of Makeup” (my fab newletter to which you should subscribe) got a note back in February that with everything going on in the world, talking about makeup had become challenging. I still kinda feel that way at times. You can read that newsletter installment – Makeup in the Hour of Chaos – here.

2 ) I had a severe car accident in March.
While working out of town on a job. Not fun. I am, however, very fortunate that I walked away with minor injuries, considering. I’m just happy I walked away, frankly. I’ll decline to go into it and/or post pictures but suffice to say it was no minor fender bender. This was the kind of accident where walking away was NOT a given. (I finished the job I was up there for, too…).

3 ) I’ve had a severe UPSWING in freelance work!
This is a good thing, and this is also probably the main thing holding my back from making Makeup to Go great again. After The Great Illness of 2015 it took a minute to get back into the swing of things. But by the Fall of 2016 – I’d say – things were back a’swinging full force.

So that’s me, as for Makeup to Go the business and the Blog…

4 ) I’ve been doing a lot of behind the scenes learning.
I took the end of 2016 to enroll in some courses specific to blogging/social media and I’m actually planning to attend my first blogging conference this summer. I believe in Makeup to Go and I want her to grow and flourish but in order to do that I needed to learn some things. I had to humble myself and realize that while I may have a lot of experience as a pro makeup artist I had pretty much ZERO experience as a pro blogger so I need to step my game up because…

5 ) I really want to teach, but not really at a makeup school.
I’ve learned a lot teaching in schools but really I prefer working for myself. I’d really like to resume Makeup to Go’s original purpose of being a vehicle for my education and consulting arm of my business so be on the lookout for those elements coming back into play. However…

6 ) First and Foremost I have reached a point where I cannot do everything alone.
Nor do I want to. Not only do I need to get help with the logistics of Makeup to Go, on the blog front I also want to invite new voices and make MTG more collaborative. This does not mean that I will start taking random submissions for content (please do not send anything, I’ll return it without even reading it the way Studios do). I still very much want Makeup to Go to remain a curated experience based on the knowledge of pro, working, Media makeup artists. Fortunately for me, I know a lot of those types of folks :). I’ve had guest bloggers on Makeup to Go before, as well as regular Maquillaje Para Go contributions from my makeup homie Delia, so look for that to expand, particularly in the product reviews. I cannot try every product out there, another artist may love something that I hate, and I think it will just be a further enhancement of Makeup to Go’s goal of being “Dedicated to the Art and Craft of Makeup” to have more pro voices in the mix.

So that’s what’s up with me, now tell me what’s up with you? Aside from Publishing more consistently, what would you like to see from Makeup to Go? What types of content would you like us to cover? Please tell me in comments :).

#BizTalk – Late Pass – IMATS LA 2017

Disclosure: Hey folks, instead of doing sponsored posts, Makeup to Go is a member of Skimlinks and Amazon Affiliates. So if you purchase something via any of our links, we get a lil sumthin sumthin to help us keep running. Thanks much!

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line around the building for opening day of IMATS LA 2017…


I’m late…

This was originally going to be a #MakeupMonday – Makeup Short Notes post, but as I was writing it became clear that my notes were no longer short. So IMATS LA 2017 will be its own post, and we’ll hit the Makeup Short Notes on Monday.

IMATS LA 2017 took place this past January, and while it was not as amazing for me as last year was, it was a highly enjoyable, well produced show. The caliber of the vendors was overall very good, and the caliber of the education was excellent. Even in the “Influencers” hall – which I found quite spookadelic last year – there was education that was accessible to the consumer audience, but still relevant to the pros.

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Sir John Keynote and demo

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Sir John’s second model


Sir John – of Beyonce’s Makeup Artist fame – was more awesome than I even hoped he would be. I’ve been a fan of his makeup for a while as his aesthetic is similar to mine – he even said a lot of things I’ve heard myself say in my classes – and I was pleased to see that he has a wonderful personality to match. No matter how simple the question, Sir John was energetic, engaging, encouraging and NEVER condescending. He truly wanted to teach and share information. All while doing not one, but TWO great makeup demos. Impressive! (follow him on Instagram @sirjohnofficial)

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Senior MAC artist Fatima Thomas “Contemporary Beauty for Women of Color”


On the flipside, I was completely UNfamiliar with MAC Senior Artist Fatima Thomas before her demo, and I walked away a fan. In addition to being an excellent artist and doing a beautiful demo, she gave a lot of technical knowledge in her talk. She is an EXCELLENT teacher. Lighting, temperature, hues, tone, color theory all played heavily in her demo. Those who kept their ears open walked away from the demo enlightened.

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Ashley Rudder of MAC Cosmetics “Eras Reinterpreted” demo

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finishing touches on Eras Reinterpreted demo


MAC Senior Artist Ashley Rudder’s demo met at the cross section of art and fashion as she worked through a highly modernized Elizabethan makeup design. I’d forgotten that MAC has some interesting, non-traditional products available in the MAC PRO line. I walked away with some new thoughts on product usage.

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Jordan Liberty “Beauty of Restraint” demo

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Artist Jordan Liberty is known for his modern “Glam” style and in his demo he walked through achieving a Glam look without going overboard. The end result was definitely still Glam complete with his signature glossy eyelids, but still fresh and pretty.

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Sam Fine Keynote and demo

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I’ve seen Sam Fine in demo about 12-trillion times and this last time it really dawned on me how unique and “his own” his style is. Everything from the way he uses product to the tools he uses (including an all-important Tupperware™ lid) is just nothing like what I’ve ever seen any other artist do. Maybe that’s why I keep sitting in on his demos whenever I have the opportunity. In an industry where folks are described as one of a kind pretty regularly, Sam Fine is truly One Of A Kind. And his work and career speak for themselves.

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a whole lotta film makeup fire power on one stage – Lost Boys 30 year reunion


On a very different note from what I’m usually into and what I usually discuss here on el blog, IMATS celebrated the 30-year reunion of the film “The Lost Boys” by having a Keynote panel featuring some of the actors from the film and the makeup artists who created the looks for the film. For those of us “of a certain age” The Lost Boys was That Movie; everyone saw it, everyone talked about it… even scare-dee-cat me who NEVER watches any kind of even slightly scary movie went and saw it in the theatre (eyes covered a lot of the time but still, I was there!). What I didn’t think about until this panel was how that movie completely changed the aesthetic of the Vampire genre, period. With one movie it went from the old Nosferatu “I vant to drink your blood”, Transylvania scary guy Vampire, to the young, sexy Vampire aesthetic we have now (if you’re wondering, yes, Lost Boys pre-dates the film adaptation of Interview with a Vampire by 11 years). So if you’re a fan of True Bood, Twilight, etc. you owe a lot of that to Lost Boys. Thank you to make-up artists Ve Neill, Greg Cannom (who was my Spirit Brother on the panel), and Steve LaPorte for sharing stories and insights.

Other Sights and Sounds

Aside from the education, the other (probably main for most folks) draw at IMATS is of course the shopping. I didn’t do too much damage this year, but for me as a Pro it is important for me to visit my vendors and peers, and as a FAN of makeup I always like to see what fun stuff is being created. Also, hanging out with my makeup homies is always the best part of any trade show. Shout Out to Eizabeth Fox (Instagram @lizzyfoxmakeup) for hanging with me. It was fab! 😀

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The actor underneath this makeup is in his mid-30s

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someone forgot to put their face on before the show!

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my former student Priscilla (@prisgutierrez) now works with the Eve Pearl line…

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my former student Mindy werkin’ it out for Frends Beauty

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the pro-sumer brands were doing swift business…

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new Senna Cosmetics brow powder pencils. Senna’s Taupe and Blonde pencils are some of the most truthiest #Truth products in all of makeup


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Cozzette powder palettes


My “Haul”

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Thank you to Make Up For Ever, Lemonhead LA, Embryolisse, Royal Langenickel and Poise Professional for your generosity! Be sure to follow these brands on social media, and buy and #supportthebrandsthatsupportproartists

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Mehron Mixing Medium, Parian Spirit brush cleaner, and a few brushes from Crown Brush


The 2nd to last photo are items I was gifted, the last photo is of the items I purchased. As always, I don’t do “first impression” reviews so keep your eyes out on full product reviews as I’ve had the chance to actually use things (except for Parian Spirit which we all already know I consider to be #TheTruth).

Thanks much to Michael Key and the IMATS staff for always listing to the community and putting on a high quality event! 😀
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#Happenings – AJ Crimson Beauté Boutique Opening

Disclosure: Hey folks, instead of doing sponsored posts, Makeup to Go is a member of Skimlinks and Amazon Affiliates. So if you purchase something via any of our links, we get a lil sumthin sumthin to help us keep running. Thanks much! 🙂

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from @ajcrimsonbeauty Instagram


One of my makeup passions

…is discovering small, independent and/or niche beauty lines that a creating high quality products with a unique point of view. From the jump I have been a supporter of celebrity makeup artist AJ Crimson’s line – AJ Crimson Beauté. The line has changed around since my first post about it, but now it seems to be settling into a groove, and AJ Crimson Beauty is growing from being in the pro stores and at cosmetics counters in various stores (including internationally in England and Nigeria), to opening up a signature “Atelier” boutique on chic La Brea Avenue in Los Angeles (right next door to the infamous Pink’s Hot Dogs).

The AJ Crimson Beauté Boutique is a little jewel of a boutique offering a curated shopping experience. The AJ Crimson line and the boutique were designed to address the beauty needs of women of color, however pretty much any skin tone can find something to enhance their fabulousness. In addition to his own line, the boutique carries makeup brushes, skincare, candles, etc. Even though the opening was well attended, the vibe was less of a bustling retail feel, and more of a relaxed, casual elegance that invites shoppers to sit a spell and stay a while.


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shot in silhouette on purpose as a few celebs were in attendance…


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AJ Crimson Beauté

Since last I wrote about it, the AJ Crimson Beauty line has pared down it offerings and focused on skin and lip products. On display were the Dual Skin Cream Foundations (which as I mentioned I just got one for myself) and Dual Skin Correctors, the Universal Finishing Powders, the Mattes + Metallics Gloss Lippies, and my favorite product, the S & M (Sultry and Matte) Lipsticks.

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Melanie Mills Hollywood – Gleam Body Radiance
It feels like I’ve discussed Melanie Mills Hollywood Gleam products about a zillion times, so nothing new to say here but it was nice to see the Body Radiance in the boutique. As the goal of the AJ Crimson boutique is to provide products selected to work on women of color, Gleam products do not have white cast that can make deeper complexions look cakey or ashy. That chalky/ashy effect is something to watch out for when using highlighting products on people of color.

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Urban Skin Rx
I’d not heard of Urban Skin Rx prior to seeing it at the store opening. Urban Skin Rx is developed by a medical esthetician and it is described as “Clinical Skincare for all Skin Types”. The line is comprised of skin care treatments designed to address a myriad of problems including the dreaded Post Inflammatory Hyper-pigmentation that plagues so many women of color.

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Tribal By Nature
The entire space was captivatingly yummy smelling thanks to these delicious candles. These are elegant candles with refined scents that subtly grace a room with fragrance. Think Diptyque rather than Yankee Doodle. Strangely enough I cannot find a website for this company. ??? But I love a good candle so I’ll likely be back to purchase one.

Speaking of purchases; I swear I did not intend to buy anything on this trip – LOL! But real talk; well wishes do not pay bills. If we want independent retailers like the AJ Crimson Beauté Boutique to survive, we gotta whip out those credit cards and get ta spending. With that in mind, I went ahead and purchased two gorgeous makeup brushes, and for doing so I was gifted a fabulous goodie bag! 😀


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very generous goodie bag!



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#04 is AJ’s personal favorite


MustaeV
First my purchase; MustaeV (which I now know is pronounced like “Must Have”). This was the first time I’d seen their brushes and it was love at first sight. These are from the Kowonhye* Collection which appears to be their high end line, so these were not cheap. Quality brushes, however, are never cheap. I was immediately interested in #3 ($44.50) as I’ve been contemplating getting a good buffing brush for a while now. THEN, however, both one of AJ’s artists and AJ Crimson himself told me that I had to get brush #4 ($51.00) as well. #4 is listed as a blush brush but AJ says he loves it to apply cream foundations. I love true artistry brushes that can be used multiple ways. What else could I do?! I had to get them both!
(*Kowonhye is a well known international fashion/celebrity makeup artist),

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purples look fab on deeper skintones… Coloured Raine Cosmetics liquid lip in “Roulette”


Coloured Raine
Never heard of this line, but the color is gorgeous. I like liquid lipsticks for certain types of photographic work, and I know lots of folks like to wear them as a long lasting lip color option. I’ll give this a whirl and report on it soon.

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I love a bright, poppy red. GloGirl Cosmetics lipstick in “Uno Love”


GloGirl
I’ve heard lots of good things about the GloGirl Cosmetics brand so I’m stoked to finally have an item to play with. And I’m glad this tube is not Blue or the like… (but GloGirl has really pigmented versions of all of those edgy colors if you are so inclined…)

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gorgeous nude that will work with numerous skintones – AJ Crimson Beauté lipstick in “Nude”


AJ Crimson Beauty
My fave AJ Crimson Beauty products are the lipcolors, full stop. Not surprisingly this color stays sold out. This is a very universal nude color that’s neither too warm nor too cool, not too light or too deep, and not too brown or too pink. I imagine I’ll be using this one a lot.

I don’t think it needs to be said that the Holidays are upon us. In addition to the products carried, the AJ Crimson Beauté Boutique offers education and events, makeup application services, gift cards, and more. If you are in LA or coming for a visit, stop by the boutique as part of your holiday shopping extravaganza.

(Nope, this is not a sponsored post. I purchased items as described and neither AJ Crimson nor AJ Crimson Beauté know about this post until I tell them… 🙂 )
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#MakeupMonday – Black Girl Beautiful Inaugural Event

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The Black Girl Beautiful inaugural event took place this past Saturday (10/15/16) at the Siren Studios Orange in Los Angeles.

So let’s get the elephant out of the room…

Why is an event like “Black Girl Beautiful” even necessary? Well, I can think of a few reasons. First of all, the stated Vision for the event:

    “Black Girl Beautiful is an empowering, shopping and beauty event for women of color that want more. More products, knowledge and conversations with like minded women, and beauty experts focused on beauty for black skin.”

Sounds fair enough, no? As I mentioned in a recent post, I was kinda shocked that so many mainstream makeup brands still do not have deeper foundation colors. And I’ve been to many a consumer shopping event (so not including the pro shows like IMATS, the Makeup Show, etc.) where there were NO beauty products that would work for women of color. Likewise haircare products that work for the highly textured hair that most Black women have are generally not represented.

The other reason I can think of is that in 2016 we are still having “scientific studies” to explain why women of color are not considered amongst the most beautiful faces (in the full article that breaks women down by feature, Rihanna did slip in there a couple of times, as did Selena Gomez). Leaving out how incredibly tired and outdated it is to rank “most beautiful women” at all, it is difficult to believe that if we do still insist on making such a ranking, no women of color would make the cut. “Science” or no, that just seems ridiculous to me.

ALL women possess beauty and ALL women deserve a space to feel uplifted, and pampered and to have their beauty celebrated. That’s what the Black Girl Beautiful event was all about.


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Black Girl Beautiful founder Nikia Phoenix conducting one of the raffles…I did not win…



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It was a warm, sunny day in LA and the open space and white walls of the Siren Studios space gave the event a relaxed, spa-like feel. So since everything was out in the open I just started at one booth and made and shopped my way around…


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werking the Black Girl Beauty booth…


I started, of course, with the official Black Girl Beautiful booth to pick up a tee and a pin. Super cute!


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the fab artist who matched my foundation at AJ Crimson Beauty

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#7 – a rich, red brown


One of my main goals was to look at a foundation for myself. I was matched by one of the AJ Crimson artists with AJSkin Duo Cream #7. It is oil based – which is a concern with my oily skin – but the initial color match was excellent. As the day went on, the foundation wore well and would have been fine if I’d had some powder on me. What I did notice when I took one last snapshot of myself before hitting the bed was that it had turned quite yellow on me. Now; I’m super red and notoriously difficult to match. But I do think this is more of a case of oxidation as the product sat on my skin. So that will be something to watch for as I try this product again. On the super plus side, the weight and texture of this product is outstanding and I never got the “GET THIS OFF OF MY FACE!!!” feeling that I normally do by the end of the day with foundations.

I’d go more in-depth about the AJ Crimson line, except I already have before. I do need to do an update (and I will be because something big is coming soon), but in the meantime keep AJ Crimson Beauty in mind. His line is one of the better brands for Black women currently on the market.


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fab makeup artist Renee Loiz about to work her magic…

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ladies who booked a makeover with Renee received a lovely goodie bag…

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makeup pron: isn’t Renee’s setup gorgeous?

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I could not have been more proud of my makeup kin Renee Loiz who was in attendance providing makeup/skin consultations and performing mini-makeovers. Her booth set up was absolutely gorgeous and she was turning out those faces! She was too busy for me to even chat with her, which was great!


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Free Your Mane Conditioning Pomade and Reviving Spray

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Free Your Mane samples: Yuzu Body Wash, Restorative Hair Oil, and Hydrating Shampoo

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the gorg ladies of Free Your Mane


Again, the other big category of need for Black women at beauty shopping events is hair product. The Free Your Mane brand is new to me, but they’ve already been racking up accolades and have been written about in major mags like Allure. One important thing to know about natural Black hair: No two heads are alike. So FOR ME there were a lot of problmatic ingredients in the FYM products, namely ‘cones (various forms of silicone which is often used to smooth and de-frizz curly hair textures) and oils. My baby fine hair can’t deal. That said, a lot of women LOVE ‘cones and oils in their hair. So if that’s you, it is worthwhile to give Free Your Mane a looksee. The oils are high quality (their main one being organic Baobab seed oil), and their products are paraben, phthalate and sulfate-free. AND they are naturally scented and smell delish! (important with hair products!)

I picked up the Perky Curls Reviving Spray – which does have oils but it’s in a water base – for myself, and the Conditioning Pomade probably for my kit. Texture-wise, the Conditioning Pomade looks very much like Suavecito pomade, which I love. It’s more of a gel pomade as opposed to a heavy oil pomade. Gel pomades thin down nicely and are more usable on more varied kinds of hair, IMO.


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Leaders Skincare oily-head combo: Pore-Scaling Mask and Pore Minimizing Mask

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her eyeliner game is strong and if her skin is any indication, the face masks work a treat!


Leaders Cosmetics was on hand with their Korean-style face masks (they are a Korean skincare brand, and the primary seller of the now infamous Sheet Masks). They had several different kinds on-hand but I chose these to try as I have hellaciously oily skin (STILL!!!), but at 40+ years old, using products to try to “dry up” the oil is not what’s hot in the streets. It’s all about balancing the skin so it can be at its best. Because while having oily skin may be annoying, not having lines or wrinkles is not annoying. 🙂 The Pore-Scaling mask is a charcoal based powder mask designed to draw impurities and excess oil. The Himalayan Camellia Pore Minimizing Mask refines pores and soothes irritated skin. Camellia oil is the oil from the green tea seed (not to be confused with Tea Tree Oil, which comes from an entirely different plant) and it is a power-house beauty ingredient. It is emollient, anti-oxidant, anti-microbial, anti-inflammatory, you-name-it. And the mask itself – instead of being a regular paper sheet mask – is a Coconut Bio Cellulose Mask for extra hydration. I cannot wait to use these back-to-back and watch my skin glow!


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I’m a new Onyx Box member!

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my 1st Onyx Box filled with goodies from Cargo Cosmetics, Cantu, Made Beautiful, Uncle Funky’s Daughter, and Linne Skincare

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the lovely ladies of OnxyBox


I’ve had my eye on Onyx Box as a beauty box subscription service I’d wanted to try for a while. Since they were in attendance at the show, I had to give it a whirl. At the show, I was able to pick out 6 products to create my first Box. And then of course in future boxes they will curate the contents and I’ll get a beauty surprise in the mail every month 🙂 As you can see, these are no skimpy little envelope samples that you could have gotten yourself at the beauty counter. And they aren’t a bunch of perfumes or “who’s that??” brands, either. These are 3 deluxe size samples and 3 full sized products of known, Premium brands, my friends. Now I’m not saying every box is half full sized product (I don’t know, I just joined) but I am saying that Onyx Box gives you product sizes you can actually use.

PRO TIP: If you are a beauty pro who does not happen to be Black yourself, but you want to learn about makeup and HAIR products that will work on your Black clientele, wouldn’t it make sense to join a service like Onyx Box? Do it! And if you do, please tell them Tania Russell / Makeup to Go sent ya!


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DevaCurl Inspiration Wall…

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makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator black girl beautiful inaugural event Follow Me on Pinterest

Last but not least I had to visit the Deva (pronounced Diva) Curl mini-salon. DevaCurl is not a Black hair salon. Many (I would even say most) Black hair salons specialize in hair straightening treatments, weaves, etc. Black women who wear their hair in it’s natural state – as I do – need a different skill set in a salon. Enter DevaCurl which specializes in Curly hair of all kinds, including highly textured natural Black hair. I don’t know if they were the first salon of its kind or if Ouidad was the first. Both are great salons. Ankywhoo, DevaCurl revolutionized Curly haircare in terms of both products and the infamous DevaCut™. So I’m not going to say explicitly why ya girl needed to swing by the mini salon to talk to a stylist, I’m just saying that I needed to swing by the mini salon to talk to a stylist… 😉

Honorable mention goes to;


makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator black girl beautiful inaugural event Follow Me on Pinterest

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator black girl beautiful inaugural event Follow Me on Pinterest


makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator black girl beautiful inaugural event

Nicolet Beauty and Body Culinaire, both of whom I visited although I did not purchase anything. Yet.

Nicolet Beauty – as you can see – is another member of the highly pigmented matte lips in “unusual” colors tribe. They also had very pigmented eyeshadows. The colors looked very good and were very true (so – for example – the purple goes on PURPLE, not magenta as some purple lipsticks do). I have to be honest – I personally do not care for how the matte formuations feel, nor am I into these colors for myself. So as a woman I’m like eh… HOWEVER as an artist I recognize that I need to incorporate some of these types of lips into my kit and the Nicolet Beauty lippies were some of the better ones I’ve seen of the type, with great colors for deep skintones.

Body Culinaire was a custom body scrub bar consisting of yummy skin loving all natural scrub ingredients (coffee, brown sugar, etc.) and luscious natural oils with which to make custom body scrub blends. The booth looked and smelled scrumptious! I loved EVERYthing about it, but my reality is I never use body scrubs on myself LOL! I will visit her site soon, however, because I do like things like this as gifts, and gift season cometh soon!

In addition to the shopping, there was a speaker series with various thought leaders in the Beauty industry weighing in on topics pertaining to Black Women and Beauty. Sadly, this is where my inexperience as a photographer failed me and I did not get any good photos because I had the wrong kind of lens with me 🙁 But I sat in on the “Cultural Appropriation” panel and the “Iconic Beauty” panel. The Iconic Beauty panel – in particular – was right on target for Makeup to Go with AJ Crimson, celebrity natural hairstylist Felicia Leatherwood, The Real head hairstylist and wig maestro Robbi Rogers, Lori Taylor Davis of Smashbox, and celebrity artist extraordinaire Autumn Moultrie as speakers. The topic of discussion ranged from influences, to what constitutes an iconic Look, to how do they create iconic looks for their clients. THIS was the diversity in the industry panel the pro shows were looking for.

To say I enjoyed the Black Girl Beautiful inaugural event doesn’t really say it. I practically floated back to my car and I’ve thought about what I saw and heard (as long as this post is, I left stuff OUT) all day today. In addition to who/what was there, the event itself was very well done. Everything about it was high-end, high quality #Excellence. This event was created to fill a need in the beauty/shopping experience market and indeed it did. I look forward to attending the event again in the future and I’m hopeful it will continue for many years to come!

(Nope, not a sponsored post. I purchased my entrance ticket and all products mentioned 🙂 )

Do you use any of these products? Did you attend the event? Tell me in Comments 🙂

Skinwerks Make Up For Ever Ultra HD

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Please Note: I was given these items as Gratis for a job I was doing in my work as a makeup artist. This is not a sponsored review post, in fact Make Up For Ever does not know this post is happening (until I tell them about it). 🙂


For a beauty makeup artist, skin is everything…

so I’m starting a new series here on the blog called “Skinwerks”. A play on both “skin work” – which is all the foundational elements of doing a makeup – and “Makeupwerks” which is my portfolio website for my work as a makeup artist. Clever, no? No? Well anyway…

I get asked a lot why I have so many different foundations. Well, for a beauty makeup artist I cannot imagine that there is anything more important than the skin work (which is why I also have a lot of different skincare). All the colorful eyes, sculpted cheeks and fierce lips won’t pop against a bad complexion. And by bad complexion I do not mean skin that is broken out, etc. Those things can be fixed with proper skin work. By bad complexion I mean wrong foundation match, wrong product use for the skin that is being worked on, heavy-handed cakiness, etc. etc. This is PARTICULARLY true if any kind of photography is part of the equation! I previously did a post on Foundations and it was a popular post, so I want to go a bit more in-depth and talk about my old loves and new discoveries.

What Am I Looking For In A Foundation?

When I’m looking at a foundation, I’m evaluating;

– Color range: Does it have a wide range of colors and undertones for all skin tones?
– Coverage: Sheer, Medium (my favorite), or Full and is the coverage buildable?
– Finish: I’ll explain more in-depth in a future post but basically the Finish refers to how the foundation looks once it’s set.
– Wear: How long does it last?

To start this column, we’re looking at Make Up For Ever Ultra HD Invisible Cover Foundation and the Ultra HD Invisible Cover Concealer (and as a bonus, the MUFE Pro Sculpting Palette for contour and highlight), which I’ve recently re-discovered.

Skinwerks Make Up For Ever Ultra HD

PROS
– Foundation: Medium coverage, easily buildable to Full coverage
– Foundation: Excellent color range
– Foundation: Lotion-weight liquid formula
– Concealer: Covers and corrects in one
– Concealer: lightweight texture
– Concealer: good coverage
– All Three: Readily available at Sephora

CONS
– Foundation: finishes a little matte, but is adjustable
– Concealer: Could offer a few more shades on the very fair and very deep end
– Sculpting Palette: Seems to run a bit warm

Both the MUFE HD liquid foundation and concealer were reformulated in 2015 due to the advancements in HD camera technology. The Make Up For Ever Ultra HD Foundation was reformulated into a lighter “lotion” weight liquid that still maintains the level of pigmentation necessary for HD photography. However, it is also an excellent – and popular – option for personal use as the HD formulation is water based, and has illuminating properties so it doesn’t look “flat”.

As much as I like the new formula foundation, the new formula Ultra HD concealer is phenomenal. Phenomenal. It’s super lightweight and at first glance it looks like it would do absolutely nothing. YET when applied it both covers and corrects while still leaving the area looking like SKIN.

Lastly, my preference is to also do any contouring that I plan to do during my initial skin work so that it looks like skin and less heavy than some of the contouring you might see online. Therefore, as I’ve had the Make Up For Ever Pro Sculpting Face Palette for a little while, I decided to throw it into this demo as well.

My friend Erin was so kind as to be my model for this trial so let’s take a look…

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clean face…as you can see Erin has fab skin already…as you can also see, she is a nut. We were laughing about something…


So here’s our before. Erin is about my age and we’ve been friends for about 572 years. She’s a former private chef, now starting a counseling practice, wife and mom, and all around badass chick. As you can see Erin has pretty, clear skin without a lot of skin issues. Just the standard redness between the brows, over the cheeks, around the nose and on the chin. As I started working on her I also remembered that her skin tends to run a bit on the dry side. ALSO as I started working on her I realized that she has almost NO discoloration under her eyes?!?! So instead of going for a lot of correction, I went for a more brightening effect to make her eyes pop.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE foundation only makeup monday skinwerks make up for ever ultra hd

Foundation Only


COLOR(S) USED: Y245 (with a drop of R250 added)

Honestly, I did not care for the original HD foundation formulation at all. It was too opaque and too matte, in my opinion. I certainly would not have used it on anyone with drier skin or who has any texture in their skin as – in my experiences with it – the original formula settled and created more texture.

Erin doesn’t have discoloration, breakouts, etc. to deal with but like I mentioned her skin runs a tad dry and she does have a few fine lines. Therefore it’s important that any foundation she might use doesn’t settle and increase skin texture. As you can see, this new formula MUFE Ultra HD does not do that. When initially applied, it gives a Medium coverage that evens out skin without looking cakey, which is what we want. I’d call this kind of finish “skin realistic”. It just looks like you/your model/your talent has really great skin but without looking overly matte or overly sheeny. This type of finish is perfect for film and TV and it’s also what (I find) most women want to look like in their everyday lives.

PRO TIP / TECH TALK: I’ve used this foundation on a few jobs now and it is also quite malleable. For my commercial/lifestyle/fashion I tend to actually want a more sheeny finish, and I have been able to easily make that happen with the right skin prep. And in the event I want it to go more Full coverage, I just let the initial layer set and go back over it with another layer.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE finished erin makeup monday skinwerks make up for ever ultra hd no concealer

No foundation or concealer

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE finished erin makeup monday skinwerks make up for ever ultra hd with concealer

Foundation-d and Concealer-d


COLOR(S) USED: Y21

It was hard to photograph the addition of the concealer since Erin does not have the courtesy of having visible discoloration under the eyes. 😉 On her I used a slightly lighter-than-normal color to brighten which is a trick I do a lot both for private clients and for photography. What I really wanted to illustrate was how it does NOT look like concealer AT ALL. Nor did it settle into under-eye lines and create unwanted texture. This is a truly excellent formulation.

PRO TIP: If I were trying to just correct and conceal instead of brighten I probably would have used Y31 or Y33

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE contour stripe makeup monday skinwerks make up for ever ultra hd

Hmmm…that’s quite warm for a contour…


COLOR(S) USED: Contour color only

If I’m going to do any contouring, which for photography I usually do, now is the time. So here I’ve introduced the contour color from the sculpting palette. See how red it looks? That’s n’good. Shadows are not red, and when you are adding contour and highlight you’re basically adjusting shadow and light on the face to accentuate the bone structure.

The whole palette looks really red to me

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE foundation only makeup monday skinwerks make up for ever ultra hd pro sculpting palette open Follow Me on Pinterest

not entirely sure what to do with the color on the far right…

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE foundation only makeup monday skinwerks make up for ever ultra hd pro sculpting palette closed Follow Me on Pinterest

Highlight, Contour, Illuminizer, Color (blush, maybe?)


In fairness, they do make different palettes for different skin tones, so it may just be this Tan Skin (#40) palette that looks super red. I’ll have to go take a look at the others.

makeup to go blog makeup artist los angeles makeup artist san francisco makeup educator erin MUFE finished erin makeup monday skinwerks make up for ever ultra hd Follow Me on Pinterest

the Fabulous miss Erin


Here is miss Erin once everything is blended and buffed. Super pretty, right? I did not use any powder on her so it’s worth nothing that once totally set the Make Up For Ever HD Foundation goes a bit more matte. This makes sense for HD and it also increases its length of wear for both professional and personal use. And if you’re wondering if this product works for all skin tones, the answer is a resounding YES. Make Up For Ever has always been one of the best in terms of including foundations and concealers for ALL (I used to use their Modeling Fluide foundation on myself back in 1812). The HD foundation comes in a whopping 40 shades broken down by undertone – R is for red based, Y is for yellow based – and depth of shade with 1 being the lighter shades and 5 being the deepest shades. 180/R530, for example, is a red-based brown that’s fabulous on folks in my complexion range. The HD concealers come in 11 shades – including an orange corrector shade. Like I mentioned they could stand to add a very fair shade and a couple of deeper shades.

Since being given these products for a recent job, I’ve used the Ultra HD Invisible Cover Foundation and Concealer pretty often and on a wide variety of jobs from commercial, to fashion (I made the finish more sheeny), to private clientele. They’ve definitely made the rotation! (NOTE: There is also a recently introduced Ultra HD Stick foundation, but I haven’t tried that one yet so I’ll get to it in an upcoming post.)

Have you tried the Ultra HD Invisible Cover Liquid Foundation or Concealer? Whatd Ya Think? Let me know in comments. And if you have Foundation/Concealer questions, let me know in Comments and I’ll hit it in a future Skinwerks. 🙂

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